{"id":703,"date":"2017-03-01T17:43:49","date_gmt":"2017-03-01T22:43:49","guid":{"rendered":"http:\/\/52.90.43.4\/?p=703"},"modified":"2023-10-16T16:41:03","modified_gmt":"2023-10-16T20:41:03","slug":"new-marketing-integrations-galore","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/new-marketing-integrations-galore.html","title":{"rendered":"Update: Marketing Integrations Galore"},"content":{"rendered":"<p>We are excited to announce the addition of five new marketing integrations!<\/p>\n<p>SproutVideo now integrates with\u00a0a total of ten different marketing platforms. Keep reading to learn about the new marketing integrations we&#8217;ve added, and how you can leverage them for your business.<\/p>\n<p><!--more--><\/p>\n<h3>New Marketing Integrations<\/h3>\n<p>We previously added\u00a0support for <a href=\"https:\/\/sproutvideo.com\/blog\/announcing-new-video-marketing-integration-with-constant-contact.html\" target=\"_blank\" rel=\"noopener noreferrer\">Constant Contact<\/a>, <a href=\"https:\/\/sproutvideo.com\/blog\/announcing-email-integration-with-mailchimp-for-video-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">Mailchimp<\/a>, <a href=\"https:\/\/sproutvideo.com\/blog\/drip-marketing-automation-our-latest-integration.html\" target=\"_blank\" rel=\"noopener noreferrer\">Drip<\/a>, <a href=\"https:\/\/sproutvideo.com\/blog\/new-video-marketing-integration-with-aweber.html\" target=\"_blank\" rel=\"noopener noreferrer\">Aweber<\/a>, and <a href=\"https:\/\/sproutvideo.com\/blog\/new-video-marketing-integration-with-infusionsoft.html\" target=\"_blank\" rel=\"noopener noreferrer\">Infusionsoft<\/a>. To that list, we&#8217;ve just added Campaign Monitor, Act-On, Hubspot, Intercom, and Vertical Response.<\/p>\n<p>All\u00a0of the supported platforms work in a similar manner with SproutVideo&#8217;s lead capture tools. With <a href=\"https:\/\/sproutvideo.com\/help\/articles\/101-enable_an_email_marketing_or_marketing_automation_platform_integration\" target=\"_blank\" rel=\"noopener noreferrer\">an integration setup for your account<\/a>, and <a href=\"https:\/\/sproutvideo.com\/help\/articles\/55-require_viewers_to_submit_their_contact_information_to_watch_a_video\" target=\"_blank\" rel=\"noopener noreferrer\">email capture enabled for the video(s)<\/a> of your choice, you can send leads directly to your email or marketing platform.<\/p>\n<h3>How to\u00a0Setup an Integration<\/h3>\n<p>Enabling a marketing integration for your account couldn&#8217;t be easier. The process to set one up is the same for all supported platforms within your SproutVideo account.<\/p>\n<p>If you don&#8217;t already have a SproutVideo account, you can <a href=\"https:\/\/sproutvideo.com\/signup\">open a free trial today<\/a> (no credit card required) to test out\u00a0different integrations.<\/p>\n<p>Navigate to Account Settings, and select Email Integrations on the lefthand side of the screen.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-714\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/03\/2017-03-01_17-37-08.png\" alt=\"Enable a Marketing Integration for Your SproutVideo Account\" width=\"798\" height=\"453\" srcset=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/03\/2017-03-01_17-37-08.png 798w, https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/03\/2017-03-01_17-37-08-768x436.png 768w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><\/p>\n<p>There, pick your preferred platform, and click Connect.<\/p>\n<p>You&#8217;ll be prompted to enter your credentials for that provider. Then, you&#8217;ll be redirected back to your SproutVideo account. You can finish configuring the integration by selecting a list, among other options.<\/p>\n<p>Going forward, <a href=\"https:\/\/sproutvideo.com\/help\/articles\/55-require_viewers_to_submit_their_contact_information_to_watch_a_video\" target=\"_blank\" rel=\"noopener noreferrer\">any video with email capture enabled<\/a> will send leads straight to that list. No more exporting and importing!<\/p>\n<h3>Details on The New Integrations<\/h3>\n<p>Although the basis for all of these integrations is the same, each one\u00a0is a little unique. Here are the details on the differences between them.<\/p>\n<h4>Act-On<\/h4>\n<p>Because of how their platform works, SproutVideo will create a list for you within your Act-On account. Then, when your email-gated videos generate leads, we&#8217;ll send them automatically to the list we created.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-709\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/03\/2017-03-01_16-24-16.png\" alt=\"Introducing the Act-On integration with SproutVideo\" width=\"583\" height=\"357\" \/><\/p>\n<p>If you&#8217;d like to set up welcome emails or opt-in emails, you\u00a0can do so within your Act-On account. This integration is great for growing your list.<\/p>\n<h4>Campaign Monitor<\/h4>\n<p>Once you&#8217;ve setup the first part of the integration, you simply need to select a list to which you&#8217;ll send your leads. All email-gated videos will now direct the leads they generate to this list.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-710 size-full\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/03\/2017-03-01_16-30-20.png\" alt=\"Introducing the Campaign Monitor Integration with SproutVideo\" width=\"584\" height=\"479\" \/><\/p>\n<p>Since you can pick a specific list, you could potentially create\u00a0a custom workflow within Campaign Monitor for new subscribers added to your list.<\/p>\n<h4>Hubspot<\/h4>\n<p><span style=\"font-weight: 400;\">The Hubspot integration is very straightforward because it happens on the backend. Lead generation magic happens when you enable the <\/span><a href=\"https:\/\/sproutvideo.com\/help\/articles\/55-require_viewers_to_submit_their_contact_information_to_watch_a_video\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Lead Capture option<\/span><\/a><span style=\"font-weight: 400;\"> within your SproutVideo account.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, whenever a viewer watches one of your email-gated videos, the title of the video as well as email and contact information, is added as a Contact in HubSpot as a timeline event. The record also includes how much of the video they watched in increments from 1% to 100%. You can click on the contact&#8217;s name to get a detailed view of all the videos they have watched. Using that information, you can create multiple campaigns segmented by different viewing behavior. <\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-711\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/03\/2017-03-01_16-35-12.png\" alt=\"Introducing the Hubspot Integration with SproutVideo\" width=\"584\" height=\"381\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In addition, your SproutVideo video library is accessible in HubSpot. You can add emails, and landing pages, and choose which videos to sync.\u00a0<\/span><\/p>\n<p>Check out our Knowledge Base to learn more about <a href=\"https:\/\/sproutvideo.com\/help\/articles\/132-how_to_enable_the_hubspot_integration\" target=\"_blank\" rel=\"noopener\">integrating SproutVideo and HubSpot<\/a>. If you&#8217;re looking for tips on using video as a conversion tool, check out these <a href=\"https:\/\/sproutvideo.com\/blog\/learn-how-media-bridge-streamlines-hubspot-sproutvideo-integration.html\" target=\"_blank\" rel=\"noopener\">five ways to leverage video and HubSpot to generate demand and leads<\/a>.<\/p>\n<h4>Intercom<\/h4>\n<p>The Intercom integration is similar to Hubspot because\u00a0we are able to handle a lot of it on the backend. Every time a video generates a new lead, we pass it to Intercom as a contact. Then, we&#8217;ll automatically register any viewing activity as events in Intercom.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-712\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/03\/2017-03-01_16-40-36.png\" alt=\"Introducing the Intercom Integration with SproutVideo\" width=\"584\" height=\"381\" \/><\/p>\n<p>You can use those events to run targeted marketing campaigns. For example, if someone watches a product\u00a0video, you could use that event to trigger\u00a0an email with a special offer.<\/p>\n<h4>Vertical Response<\/h4>\n<p>With\u00a0the Vertical Response integration enabled for your account,\u00a0we automatically create a new contact every time a video generates a lead. You can also pick the\u00a0list within Vertical Response to which you&#8217;d like to direct leads.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-713\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/03\/2017-03-01_17-07-56.png\" alt=\"Introducing the Vertical Response Integration with SproutVideo\" width=\"584\" height=\"452\" \/><\/p>\n<p>Once the integration is setup, you can start growing your list with your videos.<\/p>\n<hr \/>\n<p>Are you using a marketing integration with your SproutVideo account? Curious how you might be able to use one?\u00a0Ask away in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> We are excited to announce the addition of five new marketing integrations! SproutVideo now integrates with\u00a0a total of ten different marketing platforms. Keep reading to learn about the new marketing integrations we&#8217;ve added, and how you can leverage them for your business.<\/p>\n","protected":false},"author":4,"featured_media":4819,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[16,11],"tags":[20,22,27,28,31],"feature":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Update: Marketing Integrations Galore | SproutVideo<\/title>\n<meta name=\"description\" content=\"We are excited to announce the addition of five new marketing integrations! 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SproutVideo now integrates with\u00a0a total of ten different marketing platforms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sproutvideo.com\/blog\/new-marketing-integrations-galore.html\" \/>\n<meta property=\"og:site_name\" content=\"SproutVideo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SproutVideo\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/SproutVideo\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-01T22:43:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-16T20:41:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/03\/Blog_030117.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1320\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/sproutvideo\" \/>\n<meta name=\"twitter:site\" content=\"@SproutVideo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Courtney Purchon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\",\"name\":\"SproutVideo\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SproutVideo\",\"https:\/\/www.instagram.com\/sproutvideo\",\"https:\/\/www.linkedin.com\/company\/sproutvideo\",\"https:\/\/www.youtube.com\/sproutvideo\",\"https:\/\/www.pinterest.com\/sproutvideo\",\"https:\/\/twitter.com\/SproutVideo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"width\":250,\"height\":318,\"caption\":\"SproutVideo\"},\"image\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"name\":\"SproutVideo\",\"description\":\"Video hosting for business\",\"publisher\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sproutvideo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/new-marketing-integrations-galore.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/03\/Blog_030117.jpg\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/03\/Blog_030117.jpg\",\"width\":1320,\"height\":740,\"caption\":\"new marketing integrations with SproutVideo\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/new-marketing-integrations-galore.html#webpage\",\"url\":\"https:\/\/sproutvideo.com\/blog\/new-marketing-integrations-galore.html\",\"name\":\"Update: Marketing Integrations Galore | SproutVideo\",\"isPartOf\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/new-marketing-integrations-galore.html#primaryimage\"},\"datePublished\":\"2017-03-01T22:43:49+00:00\",\"dateModified\":\"2023-10-16T20:41:03+00:00\",\"description\":\"We are excited to announce the addition of five new marketing integrations! 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