{"id":829,"date":"2017-05-02T20:52:21","date_gmt":"2017-05-03T00:52:21","guid":{"rendered":"http:\/\/52.90.43.4\/?p=829"},"modified":"2026-02-26T17:10:32","modified_gmt":"2026-02-26T22:10:32","slug":"how-to-create-internal-brand-ambassadors-using-video","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html","title":{"rendered":"How to Create Internal Brand Ambassadors Using Video"},"content":{"rendered":"<p>A thriving brand is built on trust. Trust that the company will fulfill its promises to customers, as well as to its employees. But, trust in CEOs has plummeted, according to <a href=\"https:\/\/www.edelman.com\/trust2017\/\">recent research<\/a>. This crisis of trust can be turned around by sharing the opinions of impartial, trusted individuals &#8211; brand ambassadors.<\/p>\n<p>Of course, working with brand ambassadors is nothing new, but what about when it comes to promoting positive relationships within the company? Have you considered recruiting your own employees to boost morale within your company?<\/p>\n<p>By encouraging employees to take an active part in internal communications, CEOs\u00a0can share an engaging message that is trusted by viewers. Moreover, co-workers will enjoy taking time out from regular work to get creative in front of and behind the camera! In this post, we will share tips on turning your top employees into internal brand ambassadors using video.<\/p>\n<p><!--more--><\/p>\n<h3>Say Thank You With an Employee of the Month Video<\/h3>\n<p>Everyone loves to be praised! When your employees have done something extra super amazing (because let\u2019s be honest &#8211; they\u2019re probably amazing on a daily basis!), give them a chance to shine in front of the camera.<\/p>\n<p>It will make them feel that their achievements are being acknowledged. It will also encourage them to continue striving to reach their potential. Finally, it will show other employees that everyone\u2019s efforts are valued by management.<\/p>\n<p>Of course, not all employees will feel comfortable in front of the camera. This is an opportunity for them to gain in confidence. Our post <a href=\"https:\/\/sproutvideo.com\/blog\/27-ways-to-feel-like-a-natural-in-front-of-the-camera.html\">27 Ways to Feel Like a Natural in Front of the Camera<\/a> is a useful starting point for anyone unfamiliar with being filmed. They may even find that they enjoy the limelight!<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/04\/new-start.png\" alt=\"first day employee new job\" width=\"660\" height=\"370\" \/><\/p>\n<h3>Break the Ice for a New Team Member<\/h3>\n<p>Remember your first day? Lots of introductions, a blur of faces, trying to make a great first impression with everyone you meet\u2026 It\u2019s exhausting!<\/p>\n<p>Lighten the load for new starts by <a href=\"https:\/\/sproutvideo.com\/blog\/ten-tips-to-introduce-your-team-with-video.html\" target=\"_blank\" rel=\"noopener noreferrer\">introducing them to the team with a video<\/a>. It\u2019s an opportunity for them to tell their new co-workers about themselves, and to share a little about their professional experience to date. It also makes them aware that they\u2019re in the fortunate position of joining a company that truly cares about its team members. And that\u2019s something you really want to share.<\/p>\n<h3>Let Everyone Know About Your Good Works<\/h3>\n<p>More companies are recognizing that <a href=\"https:\/\/www.entrepreneur.com\/article\/241983\">supporting a charity is not only good for business<\/a>, it\u2019s <a href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2024\/12\/03\/how-helping-others-helps-you-and-your-company\/\">good for staff morale<\/a>. But, it\u2019s only going to boost your employees\u2019 morale if they know about it!<\/p>\n<p>Supporting good causes can help motivate employees to\u00a0become internal brand ambassadors. In addition, these initiatives\u00a0also help build respect for the company within your\u00a0community.<\/p>\n<p>Use video to tell employees about their team members\u2019 latest philanthropic efforts. Try recording the highlights of that charity dinner that the charity team are organizing. Be sure to include how much money was raised.<\/p>\n<p>Sponsored bake sales are popular, but admittedly not that interesting for video purposes. Make them more video-friendly by introducing a little competition. Film the winners for categories like the most popular bake, the most ambitious bake, and even the messiest bake!<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/04\/news.png\" alt=\"video news\" width=\"660\" height=\"370\" \/><\/p>\n<h3>Team Newsletter<\/h3>\n<p>How is communication between teams in your organization? Even in small or medium-sized companies, you might be surprised at the low level of communication between different business units.<\/p>\n<p>If co-workers know what\u2019s going on, they\u2019ll be able to assist each other better and build stronger relationships. Ultimately, better communication makes for a happier workforce.<\/p>\n<p>Let everyone know what\u2019s going on by asking each team to make a short video about what they\u2019ve been working on and what&#8217;s coming up. There\u2019s no need to be ultra serious! This is an internal-only video, so employees should feel free to express themselves and share their own personalities.<\/p>\n<h3>Give Your Staff Creative Control<\/h3>\n<p>If your organization is new to video, then getting started with an internal brand ambassador project might initially seem overwhelming. We recommend putting together an internal video team.<\/p>\n<p>It should be made up of people who are willing to be responsible for brainstorming and pre-production (including scripting and recruiting co-workers), those who are most interested in hands-on production, and those who want to edit. There are many facets to the video making process, so there\u2019s room for lots of people\u00a0to get involved.<\/p>\n<p>In the event that there\u2019s no one in your organization with the skills to make video, invest in a training day for the video team. You will probably have to provide equipment and editing software.<\/p>\n<p>However, this doesn\u2019t need to be a significant outlay. See our post <a href=\"https:\/\/sproutvideo.com\/blog\/6-hacks-for-making-great-video-tiny-budget.html\">6 Hacks for Making Great Video on a Tiny Budget<\/a> for some practical advice.<\/p>\n<p>Widen the appeal of your internal video campaigns by allowing everyone in the company to get involved. Solicit feedback on the videos &#8211; it\u2019s bound to get some interesting conversations going between team members! Asking employees to contribute topics they\u2019d like to see covered is another effective way of engaging them.<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/04\/work.png\" alt=\"office employee happy productive\" width=\"660\" height=\"370\" \/><\/p>\n<h3>Conclusion<\/h3>\n<p>Your employees are ideal internal brand ambassadors. They\u2019re passionate, they understand what your brand is about, and they\u2019re interested.<\/p>\n<p>Try creating a culture of video content engagement, where everyone in the company is empowered to share ideas and express their opinions. Explain why they should take time out of their busy schedules to take part. We recommend recognizing your strongest video contributors with public thanks, and maybe even a small prize at the end of the year.<\/p>\n<p>It\u2019s important to make it easy for your employees to find the videos. A large, disorganized video library is\u00a0almost certainly not going to be used.<\/p>\n<p>At <a href=\"https:\/\/sproutvideo.com\/\">SproutVideo<\/a>, we can help you streamline the video management process by using <a href=\"https:\/\/sproutvideo.com\/help\/articles\/18-what_are_tags\">tags<\/a>. This is a feature that allows you to sort your videos in different ways. You can search for very specific groups of video. Users can filter by tags or search by tags. For more tips on organizing your internal video library, head over to our post <a href=\"https:\/\/sproutvideo.com\/blog\/ten-tips-to-optimize-large-video-libraries.html\">10 Tips for Optimizing Large Video Libraries<\/a>.<\/p>\n<hr \/>\n<p>If you\u2019d like to talk to the <a href=\"https:\/\/sproutvideo.com\/\">SproutVideo<\/a> team about implementing internal video in your workplace, then get in contact using the green live chat box at the bottom of the page or email <a href=\"mailto:support@sproutvideo.com\">support@sproutvideo.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> A thriving brand is built on trust. Trust that the company will fulfill its promises to customers, as well as to its employees. But, trust in CEOs has plummeted, according to recent research. This crisis of trust can be turned around by sharing the opinions of impartial, trusted individuals &#8211; brand ambassadors. Of course, working with brand ambassadors is nothing&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[17,26],"tags":[297,324],"feature":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Internal Brand Ambassadors Using Video | SproutVideo<\/title>\n<meta name=\"description\" content=\"By encouraging employees to take an active part in internal communications, you can share engaging video messages that are trusted by the whole team.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Internal Brand Ambassadors Using Video | SproutVideo\" \/>\n<meta property=\"og:description\" content=\"By encouraging employees to take an active part in internal communications, you can share engaging video messages that are trusted by the whole team.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html\" \/>\n<meta property=\"og:site_name\" content=\"SproutVideo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SproutVideo\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-03T00:52:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T22:10:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/05\/Blog_050217.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1320\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/textercomm\" \/>\n<meta name=\"twitter:site\" content=\"@SproutVideo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laci Texter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\",\"name\":\"SproutVideo\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SproutVideo\",\"https:\/\/www.instagram.com\/sproutvideo\",\"https:\/\/www.linkedin.com\/company\/sproutvideo\",\"https:\/\/www.youtube.com\/sproutvideo\",\"https:\/\/www.pinterest.com\/sproutvideo\",\"https:\/\/twitter.com\/SproutVideo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"width\":250,\"height\":318,\"caption\":\"SproutVideo\"},\"image\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"name\":\"SproutVideo\",\"description\":\"Video hosting for business\",\"publisher\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sproutvideo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/05\/Blog_050217.jpg\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/05\/Blog_050217.jpg\",\"width\":1320,\"height\":740,\"caption\":\"Team video meeting\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html#webpage\",\"url\":\"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html\",\"name\":\"How to Create Internal Brand Ambassadors Using Video | SproutVideo\",\"isPartOf\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html#primaryimage\"},\"datePublished\":\"2017-05-03T00:52:21+00:00\",\"dateModified\":\"2026-02-26T22:10:32+00:00\",\"description\":\"By encouraging employees to take an active part in internal communications, you can share engaging video messages that are trusted by the whole team.\",\"breadcrumb\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sproutvideo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create Internal Brand Ambassadors Using Video\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html#webpage\"},\"author\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#\/schema\/person\/4a7bf1a2b82c83bb51ed83344a9efa33\"},\"headline\":\"How to Create Internal Brand Ambassadors Using Video\",\"datePublished\":\"2017-05-03T00:52:21+00:00\",\"dateModified\":\"2026-02-26T22:10:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html#webpage\"},\"wordCount\":1071,\"publisher\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/05\/Blog_050217.jpg\",\"keywords\":[\"Business Video\",\"Comms\"],\"articleSection\":[\"Business\",\"How-Tos\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#\/schema\/person\/4a7bf1a2b82c83bb51ed83344a9efa33\",\"name\":\"Laci Texter\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/09\/laci.jpg\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/09\/laci.jpg\",\"caption\":\"Laci Texter\"},\"description\":\"SproutVideo blog contributor.\",\"sameAs\":[\"https:\/\/twitter.com\/https:\/\/twitter.com\/textercomm\"],\"url\":\"https:\/\/sproutvideo.com\/blog\/author\/laci-texter\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Create Internal Brand Ambassadors Using Video | SproutVideo","description":"By encouraging employees to take an active part in internal communications, you can share engaging video messages that are trusted by the whole team.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html","og_locale":"en_US","og_type":"article","og_title":"How to Create Internal Brand Ambassadors Using Video | SproutVideo","og_description":"By encouraging employees to take an active part in internal communications, you can share engaging video messages that are trusted by the whole team.","og_url":"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html","og_site_name":"SproutVideo","article_publisher":"https:\/\/www.facebook.com\/SproutVideo","article_published_time":"2017-05-03T00:52:21+00:00","article_modified_time":"2026-02-26T22:10:32+00:00","og_image":[{"width":1320,"height":740,"url":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/05\/Blog_050217.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/textercomm","twitter_site":"@SproutVideo","twitter_misc":{"Written by":"Laci Texter","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/sproutvideo.com\/blog\/#organization","name":"SproutVideo","url":"https:\/\/sproutvideo.com\/blog\/","sameAs":["https:\/\/www.facebook.com\/SproutVideo","https:\/\/www.instagram.com\/sproutvideo","https:\/\/www.linkedin.com\/company\/sproutvideo","https:\/\/www.youtube.com\/sproutvideo","https:\/\/www.pinterest.com\/sproutvideo","https:\/\/twitter.com\/SproutVideo"],"logo":{"@type":"ImageObject","@id":"https:\/\/sproutvideo.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png","contentUrl":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png","width":250,"height":318,"caption":"SproutVideo"},"image":{"@id":"https:\/\/sproutvideo.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/sproutvideo.com\/blog\/#website","url":"https:\/\/sproutvideo.com\/blog\/","name":"SproutVideo","description":"Video hosting for business","publisher":{"@id":"https:\/\/sproutvideo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sproutvideo.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html#primaryimage","inLanguage":"en-US","url":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/05\/Blog_050217.jpg","contentUrl":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/05\/Blog_050217.jpg","width":1320,"height":740,"caption":"Team video meeting"},{"@type":"WebPage","@id":"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html#webpage","url":"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html","name":"How to Create Internal Brand Ambassadors Using Video | SproutVideo","isPartOf":{"@id":"https:\/\/sproutvideo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html#primaryimage"},"datePublished":"2017-05-03T00:52:21+00:00","dateModified":"2026-02-26T22:10:32+00:00","description":"By encouraging employees to take an active part in internal communications, you can share engaging video messages that are trusted by the whole team.","breadcrumb":{"@id":"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sproutvideo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Create Internal Brand Ambassadors Using Video"}]},{"@type":"Article","@id":"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html#article","isPartOf":{"@id":"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html#webpage"},"author":{"@id":"https:\/\/sproutvideo.com\/blog\/#\/schema\/person\/4a7bf1a2b82c83bb51ed83344a9efa33"},"headline":"How to Create Internal Brand Ambassadors Using Video","datePublished":"2017-05-03T00:52:21+00:00","dateModified":"2026-02-26T22:10:32+00:00","mainEntityOfPage":{"@id":"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html#webpage"},"wordCount":1071,"publisher":{"@id":"https:\/\/sproutvideo.com\/blog\/#organization"},"image":{"@id":"https:\/\/sproutvideo.com\/blog\/how-to-create-internal-brand-ambassadors-using-video.html#primaryimage"},"thumbnailUrl":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/05\/Blog_050217.jpg","keywords":["Business Video","Comms"],"articleSection":["Business","How-Tos"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sproutvideo.com\/blog\/#\/schema\/person\/4a7bf1a2b82c83bb51ed83344a9efa33","name":"Laci Texter","image":{"@type":"ImageObject","@id":"https:\/\/sproutvideo.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/09\/laci.jpg","contentUrl":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/09\/laci.jpg","caption":"Laci Texter"},"description":"SproutVideo blog contributor.","sameAs":["https:\/\/twitter.com\/https:\/\/twitter.com\/textercomm"],"url":"https:\/\/sproutvideo.com\/blog\/author\/laci-texter"}]}},"acf":{"square_featured_image":null,"has_related_video_page":null,"related_video":null,"video_category":null},"_links":{"self":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/posts\/829"}],"collection":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/comments?post=829"}],"version-history":[{"count":6,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/posts\/829\/revisions"}],"predecessor-version":[{"id":15752,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/posts\/829\/revisions\/15752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/media\/4658"}],"wp:attachment":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/media?parent=829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/categories?post=829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/tags?post=829"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/feature?post=829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}