{"id":8495,"date":"2022-07-01T14:11:11","date_gmt":"2022-07-01T18:11:11","guid":{"rendered":"https:\/\/sproutvideo.com\/blog\/?p=8495"},"modified":"2023-03-31T17:27:28","modified_gmt":"2023-03-31T21:27:28","slug":"how-to-optimize-video-for-mobile-devices","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/how-to-optimize-video-for-mobile-devices.html","title":{"rendered":"How to Optimize Your Videos for Mobile Devices"},"content":{"rendered":"\n<p>In today\u2019s world, ensuring that mobile users have a seamless experience with your video content is more essential than ever. Most video creators optimize for desktop computers or larger screens, but mobile-optimized video can have a huge impact on your success. Mobile optimization allows a broader audience to access your content, increasing your reach and relevance.<\/p>\n\n\n\n<p>And there\u2019s good news\u2014you don\u2019t need to be a skilled web developer to optimize your videos for mobile users, just follow these simple tips for mobile optimization success!<\/p>\n\n\n\n<h2>Why Mobile Video Optimization is Important<\/h2>\n\n\n\n<p>So why is video optimization for mobile viewing so important? As a marketer or video creator, you\u2019ll want to consider the following points:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Boosts engagement<\/strong> \u2013 Videos are inherently more engaging than static images and text, so they strengthen the relationship between your audience and brand more effectively. Today\u2019s mobile viewers are now more likely to watch longer videos and absorb their content, including any calls to action. Higher viewer engagement on mobile devices can translate directly into <a href=\"https:\/\/www.iab.com\/news\/globalmobilerelease\/\" target=\"_blank\" rel=\"noreferrer noopener\">higher clickthrough rates<\/a> for calls to action in or around your videos.<\/li><li><strong>Improved SEO <\/strong>\u2013 Mobile-optimized video can improve SEO and boost your site\u2019s position in search results. Search engines are designed to seek out the most relevant and user-friendly results for any search query, so higher priority has been placed on displaying mobile-optimized content as mobile traffic has taken over. <a href=\"https:\/\/www.searchenginejournal.com\/google-mobile-first-indexing\/346170\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google uses mobile-first indexing<\/a>, so failing to optimize your videos for mobile can actually negatively impact your search rankings across the board.<\/li><li><strong>Mobile video traffic is steadily increasing<\/strong> \u2013 <a href=\"https:\/\/www.perficient.com\/insights\/research-hub\/mobile-vs-desktop-usage\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile traffic has overtaken desktop traffic<\/a>, and this trend shows no sign of stopping. Around 50% of US mobile users report watching more video content this year than they did in the past. More and more people are also choosing a smartphone over a computer if their budget only allows for one device.&nbsp; So, you may be missing out on a large portion of your potential audience if they rely heavily on their mobile device to consume content.&nbsp;<\/li><\/ul>\n\n\n\n<h2>8 Ways to Optimize Videos for Mobile Devices<\/h2>\n\n\n\n<div class=\"wp-container-1 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<ol>\n<li><strong>Choose an appropriate video length<\/strong> \u2013 Optimal video length varies depending on the objective of your video and where you choose to share it. The general rule of thumb is to <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-long-should-videos-be-on-instagram-twitter-facebook-youtube\" target=\"_blank\" rel=\"noreferrer noopener\">keep most marketing videos under two minutes<\/a>. First outreach sales videos should aim to be under 60 seconds. Always consider the channel, industry, use case, and where your content fits in the marketing and sales funnel. In most instances, if it&#8217;s early in the funnel, the video should be short and sweet. Longer, more detailed videos should be saved for invested leads and prospects.<br>Here we have two video examples from Airbnb with different lengths to suit their intended goals. The first is a shorter video showcasing a new filter option that Airbnb calls categories. It lands at around 30 seconds and is a good example of keeping top of funnel marketing videos fairly short.\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\" style=\"margin: -1.8em 0 -1em;\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Time Warp | OMG!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/QbVr0s4V7cQ?list=PLe_YVMnS1oXZ7amqTIJ93OZgmi1FmNkTj\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<br>The second is a video made for Airbnb hosts. This video is over two minutes long with a lot of information, so it\u2019s apparent that it was made for an existing customer group that&#8217;s further down the sales funnel.\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\" style=\"margin: -1.8em 0 1.8em;\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Take Great Listing Photos | Host Tips | Airbnb\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7HOCS5YmELg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure><\/li>\n<li><strong>Consider your call to action<\/strong> \u2013 Work your call to action (CTA) into mobile-optimized videos early. If you want to nudge your viewers to engage with your brand even further and convert them into leads, consider optimizing your lead capture forms for mobile users too. Many video hosting platforms, like SproutVideo, will often offer <a href=\"https:\/\/sproutvideo.com\/video_marketing#feature-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">easy tools for mobile-optimized calls to action and lead capture<\/a>.<\/li>\n\n<li><strong>Narrow your focus<\/strong> \u2013 Hone your point and get to it quickly. Your videos should be focused on your core message, so look for opportunities to trim clips that aren\u2019t crucial. Your audience isn\u2019t going to wait around or skip to the best parts, and you only have one shot at delivering your message\u2014and in turn, boost brand visibility, capture more leads, and improve your KPIs. Your mobile-optimized videos should be easily synthesized and concise.<\/li>\n\n<li><strong>Create better video thumbnails<\/strong> \u2013 It may be ill-advised to judge a book by its cover, but people do it anyway. No one will even bother to open your video if it has an unappealing, uninformative, or generic thumbnail. Don\u2019t leave it to algorithms to generate a thumbnail image for you; comb through the video for a great frame that effectively demonstrates your video\u2019s purpose, or have a designer create an eye-catching thumbnail for you.<\/li>\n\n<li><strong>Hook viewers quickly<\/strong> \u2013 Since you don\u2019t have long to grab your audience\u2019s attention on mobile, <a href=\"https:\/\/simdea.pt\/splash-screens-useful-or-not-needed-part-2\/\">avoid splash screens<\/a> and dive right into your core content with strong characters and interesting imagery. Some suggest that you have four to five seconds to hook a mobile viewers\u2019 attention, but we actually recommend aiming for three seconds if you can swing it. This ad from Monday.com immediately introduces the product and sets the scene with a relatable scenario \u2014 being overwhelmed with work.\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\" style=\"margin: -1.8em 0 1.8em;\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Make this year more efficient with monday.com\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2Q2lFj3KsBU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure><\/li>\n\n<li><strong>Optimize audio for accessibility<\/strong> \u2013 Be prepared for the distinct possibility that <a href=\"https:\/\/www.3playmedia.com\/blog\/who-uses-closed-captions-not-just-the-deaf-or-hard-of-hearing\/\" target=\"_blank\" rel=\"noreferrer noopener\">some viewers may be deaf, hard-of-hearing, or simply playing your video without sound<\/a>. Your videos should include plenty of visual features like infographic elements and closed captions to improve accessibility and further expand your reach.<\/li>\n\n<li><strong>Establish visual hierarchy<\/strong> <strong>and add text <\/strong>\u2013 Visual hierarchy is crucial to the effectiveness of your video since it guides the viewer\u2019s eye and helps them absorb information. Using colors with high contrast and larger text to convey the most important points will highlight them better than any audio element can alone. Even if mobile users do choose to watch with the sound on, they\u2019ll be able to process your message much faster if they can both listen and read.<\/li>\n\n<li><strong>Use the right aspect ratio<\/strong> \u2013 Formatting your videos in the ideal aspect ratios for mobile is also crucial when streamlining your user experience. Think of details that determine the best dimensions for your mobile video, including the platform or channel where you&#8217;ll be sharing it. Also, keep in mind that most mobile users hold their phones vertically and won\u2019t bother to full-screen a video\u2014so make sure you pick video dimensions that look good nested on a vertical screen.<\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<hr>\n\n\n\n<p>We hope these tips help you improve the experience for your mobile audience. Be sure to subscribe to our newsletter below for even more tips on video hosting, marketing, and creation!<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"content-cta-with-button\"><strong>Host Mobile-Optimized Videos with SproutVideo<\/strong>\n<p class=\"file-description\">We make it easy to <a href=\"https:\/\/sproutvideo.com\/video_websites\" target=\"_blank\" rel=\"noopener\">create a mobile-friendly video website<\/a> with a variety of customizable themes. Upload a video or host a live stream and we\u2019ll ensure your content is optimized for any mobile device. We also give you <a href=\"https:\/\/sproutvideo.com\/features#feature-analytics\" target=\"_blank\" rel=\"noopener\">video analytics and viewer engagement reports<\/a> to help you improve your approach in the future. Gain access to all of our advanced video marketing features and top-rated customer support free for 30-days.<\/p>\n<a class=\"btn btn-primary\" title=\"Get started with a 30 day free trial on SproutVideo!\" href=\"https:\/\/sproutvideo.com\/signup?utm_source=blog&amp;utm_medium=blog+post&amp;utm_content=CTA+callout\" target=\"_blank\" rel=\"noopener\" aria-label=\"(opens in a new tab)\">Start Your Free Trial <i class=\"fa fa-chevron-right\"><\/i><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> Mobile-optimized video is an important factor to consider in the success of your business. Easily optimize your videos for mobile with these simple tips.<\/p>\n","protected":false},"author":39,"featured_media":8517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[26,11,41],"tags":[287,43],"feature":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Optimize Your Videos for Mobile Devices | SproutVideo<\/title>\n<meta name=\"description\" content=\"Mobile-optimized video is an important factor to consider in the success of your business. Easily optimize your videos for mobile with these simple tips. Mobile-optimized video is an important factor to consider in the success of your business. Easily optimize your videos for mobile with these simple tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/how-to-optimize-video-for-mobile-devices.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Optimize Your Videos for Mobile Devices | SproutVideo\" \/>\n<meta property=\"og:description\" content=\"Mobile-optimized video is an important factor to consider in the success of your business. Easily optimize your videos for mobile with these simple tips. 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