One of the most important things a startup team can do is to put together a video marketing strategy. After all, no matter how great your product or services are, how will your customers buy in if they don’t understand the value? Still, when every single penny counts and time is at a premium, it might seem like the easiest thing to do is to put this on the back-burner.<\/p>\n
In this post, we explain how to plan and execute an affordable, engaging video strategy that will get people talking about your exciting new venture.<\/p>\n
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Not so long ago, startups had no choice but to commission video companies to make short marketing videos on their behalf. However,\u00a0thanks to the abundance of cost effective (or even free) resources available to assist amateur videographers, any fledgling business can get involved. No scriptwriter on your team? No worries! The team member responsible for content creation can turn their hand to writing a script.<\/p>\n
When it comes to the more technical aspects of video making, it’s still possible to use the skills of your employees. It\u2019s an opportunity for them to build on what they already know or enjoy and apply it to another area. No experience with video editing software? Identify a willing employee who’s technically-minded and who has an eye for detail. Sign them up to an online course and they\u2019ll soon have the skills.<\/p>\n
The following online video editing courses might meet your startup’s needs:<\/p>\n
You\u2019ve probably spent months planning every aspect of your startup. Clear objectives, challenging targets, actions you\u2019ll take at each stage of the process – it\u2019s all down on paper. Your video marketing strategy should be the same. Here are the main things you need to consider when drawing up your video strategy:<\/p>\n
Spend time deciding what your videos should say about your startup. What tone would work best? We love the confident, humorous tone in the Dollar Shave Club’s video:<\/p>\n