{"id":8723,"date":"2022-11-17T14:48:55","date_gmt":"2022-11-17T19:48:55","guid":{"rendered":"https:\/\/sproutvideo.com\/blog\/?p=8723"},"modified":"2026-02-26T13:42:36","modified_gmt":"2026-02-26T18:42:36","slug":"7-powerful-benefits-of-video-marketing-for-e-commerce","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/7-powerful-benefits-of-video-marketing-for-e-commerce.html","title":{"rendered":"7 Powerful Benefits of Video Marketing for E-Commerce"},"content":{"rendered":"\n

A marked increase in sales is the clearest benefit of video marketing for e-commerce brands. With video marketing\u2019s proven effectiveness at producing results \u2014 49% faster revenue growth<\/a> for video users \u2014 it has become the standard across industries, and online retailers are leading the way. But why <\/i>does video help sell products? <\/p>\n\n\n\n

Video provides online users with an in-person experience. Without the ability to pick an item up, customers seek other ways to build a connection with the product they\u2019re considering buying. From ad campaigns and landing pages<\/a>, to social media and product pages, 86% of companies<\/a> use video marketing to promote their brand across mediums. Here\u2019s how to gain these benefits for your e-commerce business. <\/p>\n\n\n\n

Benefits of Video Marketing for E-Commerce Businesses<\/h2>\n\n\n\n

Video has a unique ability to engender trust and connection, as well as consistently deliver positive ROI for 87% of businesses<\/a> \u2014 up from 33% in 2016. Users now expect multimedia content from large and small businesses alike. When an e-commerce brand demonstrates the use, details, or features of a product in a video, the business immediately feels modern, reliable, and sincere. Here are seven more benefits of video for e-commerce:<\/p>\n\n\n\n

1. Build Connection with Storytelling<\/h3>\n\n\n\n

The vast majority of purchases are emotional. Even when we need to buy an item, how we decide what item to buy, and from which brand, is often influenced by our own perspective and interests. Therefore, one of the most powerful ways to connect with your target audience is through storytelling<\/a> \u2014 and it doesn\u2019t require a plot or even dialogue. <\/p>\n\n\n\n

Take this pearl-beaded dress, the Maya<\/a>, for example. The static image is stunning: it highlights the quality of the materials, the sheerness of the sleeves, and detailed embellishments. The video, however, elicits its elegance. The viewer is able to imagine themself feeling like a million dollars as they walk into the event wearing the sparkliest number in the building. <\/p>\n\n\n\n