{"id":873,"date":"2017-05-22T13:28:39","date_gmt":"2017-05-22T17:28:39","guid":{"rendered":"http:\/\/52.90.43.4\/?p=873"},"modified":"2022-01-27T13:51:02","modified_gmt":"2022-01-27T18:51:02","slug":"how-to-make-real-estate-video-doesnt-send-viewers-sleep","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/how-to-make-real-estate-video-doesnt-send-viewers-sleep.html","title":{"rendered":"How to Make a Real Estate Video that Doesn\u2019t Send Viewers to Sleep"},"content":{"rendered":"

Let\u2019s face it, most real estate videos are boring. We\u2019ve got news for all you realtors – they don\u2019t have to be! It\u2019s time to move beyond shooting a virtual tour of the house.<\/p>\n

To produce high quality, engaging real estate videos, you don\u2019t need to be a video expert and you certainly don\u2019t need to hire a team of professionals. With this guide, some basic equipment<\/a>, and lots of enthusiasm, you can do it yourself.<\/p>\n

In this post, we\u2019ll show you how to make videos that will help sell your properties faster than ever. We\u2019ll share tips on how to use emotion and humor effectively, explore the surrounding environment, and livestreaming.<\/p>\n

<\/p>\n

\"real<\/h3>\n

Getting Personal<\/h3>\n

No matter how amazing the property, it\u2019s hard to get your audience truly excited with a virtual tour of the house. It\u2019s difficult to convey the ambiance and the quality. Choosing a home doesn\u2019t just involve the right dimensions and money – emotion is also brought into play. Try making the following videos to tug at viewers\u2019 heartstrings:<\/p>\n

Interview with the owner:<\/h4>\n

In this emotive video, the owner can share stories about the happy times they\u2019ve enjoyed in their home. They probably have some ideas about the type of buyer who would love living there, and why. Their opinions about the best points of their home could be all it takes to persuade one of the viewers to take the next step.<\/p>\n

Behind the scenes:<\/h4>\n

Every home that\u2019s on the market will be absolutely spotless, all junk removed, and items tidied away that aren\u2019t in keeping with the story the owner is telling. But that\u2019s not real life. A \u2018hidden camera\u2019 style video of the house in action shows viewers how the home is really used. A time-lapse video over 24 hours would work well.<\/p>\n

Making changes:<\/h4>\n

This type of video is especially interesting for older homes. Ask the current owners to share their renovation story on camera. They should show before and after photos to illustrate the difference their hard work will make for the new residents.<\/p>\n

Beyond the House<\/h3>\n

When you\u2019re making a real estate video, it\u2019s helpful to look beyond the home. That\u2019s certainly what your audience will be doing. With location having such an impact on property prices, a video that highlights the benefits of living in a particular neighborhood will help viewers to make a decision.<\/p>\n

A whistle-stop tour of the neighborhood:<\/h4>\n

You don\u2019t need us to tell you that location sells! Get out there and make a short film of the local parks, greenery, even beauty spots that are in easy traveling distance. Check out our post 6 Tips for Outdoor Filming<\/a> to learn more about using the right equipment outdoors.<\/p>\n

We\u2019re sure you\u2019ll be inspired by this neighborhood tour:<\/p>\n