{"id":907,"date":"2017-06-09T17:10:11","date_gmt":"2017-06-09T21:10:11","guid":{"rendered":"http:\/\/52.90.43.4\/?p=907"},"modified":"2022-07-12T16:25:52","modified_gmt":"2022-07-12T20:25:52","slug":"so-youve-held-a-webinar-what-next","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/so-youve-held-a-webinar-what-next.html","title":{"rendered":"So You\u2019ve Held a Webinar\u2026 What Next?"},"content":{"rendered":"\n

When everyone has signed out of the webinar, that doesn\u2019t mean that it\u2019s over. Thanks to the time and effort you put into organizing the event, you\u2019re now the lucky owner of an abundance of content.<\/p>\n\n\n\n

Your team can repackage it and use as part of your video content strategy. In this post, you\u2019ll find nine creative tips that will help you extract even more value from your webinar.<\/p>\n\n\n\n\n\n\n\n

1. Take Stock<\/h2>\n\n\n\n

If you have recently held a webinar, the first step is to familiarize yourself with every minute of the footage. This is the best way to inform yourself of exactly what video content you now have. Brainstorm up-cycling ideas and incorporate them into your video marketing plan. If you use any of the suggestions we share below, we\u2019d love to see the results!<\/p>\n\n\n\n

2. Enhance Employee Training<\/h2>\n\n\n\n

If you’ve got a rockstar sales team, recorded webinars are a great tool for training new hires. Ask existing team members to pick a recording from a session that went particularly well. Then, have new hires watch and learn how they handled the situation with the client.<\/p>\n\n\n\n

Whether the product is highly technical, or the client particularly difficult, this is a great way to make sure your team is consistent across the board. It’ll help new hires get up to speed quickly, too.<\/p>\n\n\n\n

3. Product Demos<\/h2>\n\n\n\n

Webinars are a great way to walk people through your products and services. This valuable content can be reused for new prospective buyers who didn’t quite make it to the last webinar.<\/p>\n\n\n\n

Compile a video of highlights from your webinar, interspersed with pre-recorded demos. Then, share it on your website so interested customers will be able to see what your product is all about.<\/p>\n\n\n\n

Even better, they’ll hear how helpful you are with other potential buyers, and benefit from any questions other people may have asked. Check out our post Ten Tips for Making a Product Video that Doesn\u2019t Suck<\/a>.<\/p>\n\n\n\n

4. Give Your Help Page a Boost<\/h2>\n\n\n\n

Fact: video boosts engagement. It\u2019s easy to make your help page more interesting – and functional – using video. It\u2019s even easier to upcycle existing help content from a webinar!<\/p>\n\n\n\n

If your recent webinars haven\u2019t included a \u2018help\u2019 session, why not organize one with this in mind? It\u2019s good for your customers as well as your business. The webinar will help you gain an understanding of what customers may be having difficulties with, as well as gaining content that can be repurposed for your website.<\/p>\n\n\n\n

5. Invite a Guest to Share Their Thoughts<\/h2>\n\n\n\n

Guest webinar hosts are great at introducing your organization to new viewers. Ask your invitee to create additional content around an aspect of the webinar that interests them (being sure to include relevant clips).<\/p>\n\n\n\n

Cult Canadian food vlog Epic Meal Time<\/a> boosted their already impressive viewing figures by inviting Arnold Schwarzenegger to make the aptly named Steak and Egger Sandwich. Yes, we know the clip below doesn\u2019t have video clips from a webinar, but it\u2019s a great example of what selecting the right guest can do for your engagement.<\/p>\n\n\n\n

At the time of writing, the video has almost 5 million views. That\u2019s pretty impressive for what is essentially a video of some men cooking a high calorie meal!.<\/p>\n\n\n\n