{"id":9300,"date":"2023-03-08T11:54:26","date_gmt":"2023-03-08T16:54:26","guid":{"rendered":"https:\/\/sproutvideo.com\/blog\/?p=9300"},"modified":"2026-02-26T14:28:25","modified_gmt":"2026-02-26T19:28:25","slug":"explainer-videos","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/explainer-videos.html","title":{"rendered":"The 10 Best Explainer Videos & How to Make One"},"content":{"rendered":"\n

Explainer videos are highly effective marketing content that can skyrocket a brand into customer awareness and increase website conversions<\/a>. In a survey with 600 people, 89% said<\/a> watching an explainer video convinced them to buy a product or service.<\/p>\n\n\n\n

You can share an explainer video across marketing channels; it is the most valuable content asset for the top of your sales funnel. <\/p><\/blockquote>\n\n\n\n

Whether creating an explainer video in-house or writing a creative brief for a production company, brainstorming video ideas can be challenging. That\u2019s why we put together a list of the 10 best explainer video examples \u2014 some of which you may even remember. <\/p>\n\n\n\n

This complete guide will also cover the types of explainer videos and how to make one (step-by-step). Here\u2019s everything you need to create a stellar explainer video.<\/p>\n\n\n\n

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Table of Contents<\/h4>\n
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  1. What Is an Explainer Video?<\/a><\/li>\n
  2. The Benefits of Explainer Videos<\/a><\/li>\n
  3. Types of Explainer Videos<\/a><\/li>\n
  4. 10 Best Explainer Video Examples<\/a><\/li>\n
  5. How to Make an Explainer Video (Step-by-Step)<\/a><\/li>\n
  6. Quick Tips & Best Practices for Explainer Videos<\/a><\/li>\n<\/ol>\n<\/div>\n\n\n\n

    What Is an Explainer Video?<\/h2>\n\n\n\n

    Explainer videos showcase a product or brand and the problem it solves, generally in less than 90 seconds. <\/p><\/blockquote>\n\n\n\n

    They build brand awareness, explain how the product works, and include a call to action.<\/p>\n\n\n\n

    Businesses use explainer videos for their homepage, landing pages, email campaigns, paid advertisements, sales outreach, and on social media. <\/p>\n\n\n\n

    Think of the explainer video as your company\u2019s elevator pitch.<\/strong> What experience does your product or service create for your customers? How are their lives transformed? <\/p>\n\n\n\n

    An explainer video succinctly illustrates the value proposition of your product. It answers \u2018why?\u2019 \u2014 instead of focusing on features (the \u2018how\u2019 and \u2018what\u2019 of your product). <\/p>\n\n\n\n

    For this reason, explainer videos more easily persuade consumers by presenting the \u2018before\u2019 and \u2018after\u2019 transformation they will experience with your product or service.<\/p>\n\n\n\n

    The Benefits of Explainer Videos<\/h2>\n\n\n\n

    Video is one of the most powerful marketing strategies a company can use to build awareness and sell products or services. Explainer videos inherit and amplify these benefits.<\/p>\n\n\n\n