Everything from their marketing to their compact and waterproof design tells you that action cams are for sports, adventures, or similar high-adrenaline endeavors. However, their innate flexibility has allowed for innovative uses in many areas of filmmaking.<\/p>\n
In fact, newer models of these “action” cams are beginning to create a new category entirely: the everything camera. For instance, the RX0 by Sony\u00a0exemplifies\u00a0this trend towards highly versatile, lightweight, and capable cameras.\u00a0We recently had the chance to test one out, and were surprised by its potential for business video applications.<\/p>\n
In this post, learn\u00a0what makes these new\u00a0cameras so insanely useful from both a technical and business perspective. We’ll illustrate these points\u00a0using the RX0 as an example.<\/p>\n
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The RX0 has plenty in common with other action cams. It’s waterproof, shock resistant, and as a result, highly durable.\u00a0Like other action cams, it’s also compact, lightweight, and easy to setup and start filming.<\/p>\n
What really sets it apart from other action cams are\u00a0its\u00a0picture settings,\u00a0the available\u00a0controls, image quality, and focal length. Crammed into a take-it-anywhere package, it’s hard to come up with scenarios where you wouldn’t want to use a camera like this.<\/p>\n
Here is some footage we captured at an event showcasing the RX0.<\/p>\n