{"id":990,"date":"2017-12-04T19:45:19","date_gmt":"2017-12-05T00:45:19","guid":{"rendered":"http:\/\/52.90.43.4\/?p=990"},"modified":"2022-01-27T14:05:08","modified_gmt":"2022-01-27T19:05:08","slug":"attract-best-candidates-with-recruiting-videos","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html","title":{"rendered":"How to Attract the Best Candidates With Recruiting Videos"},"content":{"rendered":"<p>The New Year is all about new beginnings. It&#8217;s no surprise many people start their job hunts in January. In fact, one of the largest job sites, Monster.com, sees a <a href=\"https:\/\/money.cnn.com\/2016\/01\/06\/pf\/most-popular-day-for-job-search\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">70% spike in job searches<\/a> in January.<\/p>\n<p>So, how can you be sure that your company stands out from the competition for talent? Use recruiting videos to establish your company&#8217;s brand, sell your work culture, and motivate candidates to apply. Here&#8217;s how.<\/p>\n<p><!--more--><\/p>\n<h2>Why Add Video to Your Recruitment Tactics?<\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to hire new employees, recruiting videos can set you apart from your competition. Don\u2019t just take our word for it! Check out these statistics: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cOrganizations that invest in employer branding are three times more likely to make a quality hire,\u201d &#8211; <\/span><a href=\"https:\/\/www.glassdoor.com\/employers\/blog\/the-true-cost-of-a-bad-hire\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Glassdoor<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cJob listings with videos are viewed 12% more times and receive 34% more applications than listings without,\u201d &#8211; <\/span><a href=\"http:\/\/blog.hirerabbit.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">HireRabbit<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201c46% of recruiters see recruiting becoming more like marketing, treating candidates like leads in a funnel\u201d and \u201cEven if you\u2019re not hiring now, it can help to begin building your \u201cemployer brand\u201d by creating recruitment videos,\u201d &#8211; <\/span><a href=\"https:\/\/www.business2community.com\/human-resources\/12-recruiting-stats-will-change-way-hire-infographic-01433831#G2SYlOC0VxSp2Hhc.97\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Business2Community<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Recruiting video may not be the norm in the hiring process just yet. However, statistics like these show it is becoming more popular due to its effectiveness. What better time than now to start implementing video in your recruiting efforts?<\/span><\/p>\n<h3>More Benefits of Recruiting Videos<\/h3>\n<p><span style=\"font-weight: 400;\">Consider this: As a job applicant, would you be\u00a0really excited about a dry, written job description? Or, a video that showed you what you\u2019d be working on, who you&#8217;d be working with, where you\u2019d be working, and other company benefits? Which experience do you think would inspire\u00a0applicants\u00a0to put forth the extra effort? It doesn\u2019t take a rocket scientist to figure that one out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to\u00a0motivating candidates, recruiting videos humanize your company in the applicant\u2019s eyes. Video allows them to\u00a0get to know the people, places, and projects that make up your work. <\/span><span style=\"font-weight: 400;\">You want the candidate to perceive your company\u00a0as more than just another name or logo on a sign. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They should see your firm as a team of passionate people working to build amazing things, raise customer expectations, and perhaps even change the world.\u00a0<\/span><span style=\"font-weight: 400;\">And so, with all of this in mind, we\u2019re going to look at five different approaches to recruiting videos to help inspire you for the new year. Grab the popcorn!<\/span><\/p>\n<h2>Emotional Customer Focus<\/h2>\n<p>McKesson certainly does, <em>ahem<\/em>, deliver in their 2016 recruiting video, <em>McKesson Deliver<\/em>s. A company of this size no doubt has plenty of data it could share to woo potential candidates.\u00a0Instead, this video, with its slow, folksy-sounding music, takes the more dramatic, emotional approach by presenting the broader\u00a0impact of the important work they do.<\/p>\n<p><iframe loading=\"lazy\" title=\"McKesson | Jack&#039;s Story | How We Deliver Better Care\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3oZydtbHg0A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Rather than focusing on themselves, the star of McKesson\u2019s video is young Jack, who we quickly learn is just a regular little boy who loves baseball. He also happens to be fighting cancer.<\/p>\n<p><span style=\"font-weight: 400;\">The McKesson team is introduced only as it relates to Jack, and other patients fighting illnesses. The company does a very good job of creating a heart-warming feeling by interweaving home video of Jack and his family with footage of the McKesson team hard at work to deliver the products that are helping him to battle his illness. Who wouldn\u2019t want to work on a team like that?<\/span><\/p>\n<p>Importantly, emotions are a huge motivator for people to take action. Whether it&#8217;s <a href=\"https:\/\/sproutvideo.com\/blog\/the-science-behind-the-role-of-emotions-in-video-sharing.html\" target=\"_blank\" rel=\"noopener noreferrer\">sharing a video<\/a>, or applying to a job, emotions are often behind our reasoning. McKesson is smart to tap into this natural source of motivation with their recruiting video.<\/p>\n<h2>Documentary<\/h2>\n<p>Probably the most popular approach to recruiting video is the documentary-style video, like Google\u2019s <em>Interns&#8217; First Week<\/em>. There are a few good reasons this approach is so popular.<\/p>\n<p>First, instead of a company (in this case, Google) telling you how great a company they are to work for, they let their employees do it. And not just any employees &#8211; their interns! Internships are often glorified coffee-runner positions. But, it is clear from the start of this video that everyone who works at Google is given the opportunity to work on projects they are truly interested in.<\/p>\n<p><iframe loading=\"lazy\" title=\"Google interns&#039; first week\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9No-FiEInLA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">A second reason this approach is so popular is that it gives the viewer the feeling of <a href=\"https:\/\/sproutvideo.com\/blog\/let-them-in-video-views-into-the-production-process.html\" target=\"_blank\" rel=\"noopener noreferrer\">getting an \u201cinsider\u2019s view\u201d<\/a>. By having the interns and employees speak directly to the camera, juxtaposed with the colorful, active b-roll shots of the Google campus, it feels like you are going through the experience yourself. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thirdly, by featuring so many interns and employees, the company is able to show the diversity of its workforce in an organic way. It feels more <a href=\"https:\/\/sproutvideo.com\/blog\/the-best-way-to-make-authentic-videos.html\" target=\"_blank\" rel=\"noopener noreferrer\">authentic<\/a> than, say, reading percentages about the same thing. <\/span><\/p>\n<h2>A\u00a0Dose of Reality<\/h2>\n<p>The truth is, some jobs are really tough. Not everyone is cut out for them. It takes a special kind of person to excel in certain roles.<\/p>\n<p>Law enforcement is no exception. It&#8217;s possibly one of the hardest jobs on the planet. And, the day-to-day can swing from extremely mundane to heart-palpitating in seconds. This recruiting video from the Metropolitan Police in the UK does an excellent job of mentioning both the bad and the good, while still leaving you wanting to apply.<\/p>\n<p><iframe loading=\"lazy\" title=\"Metropolitan Police (The Job)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/iqozrkrl8zk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Admittedly, it is a bold move to question the viewer\u2019s desire to work for your company. However, between the narrator\u2019s somber tone and the action-packed b-roll (much of which appears to be actual police footage) set to intense music, it works well here because it is believable. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach to recruiting videos teaches us that showing the reality of a job, with all its ups and downs, can be a great way to\u00a0connect with your viewers. Ultimately,\u00a0this approach can make them more enthusiastic about working for your company because they have a clear sense of what it would really be like. <\/span><\/p>\n<h2>Hiring\u00a0as a\u00a0Laughing Matter<\/h2>\n<p>In contrast to the more somber approach above,\u00a0comedy\u00a0can be an effective way to engage viewers and motivate them to apply. After all, wouldn&#8217;t you like to work somewhere with a sense of humor?<\/p>\n<p><iframe loading=\"lazy\" title=\"Another Generic Recruitment Video | Fiverr\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/S5rvJOcff_I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Fiverr hits the nail on the head with this self-deprecating, brilliant video. Why \u201cbrilliant\u201d? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By poking fun at the recruitment video template used by so many companies (especially start-ups), it puts itself in the position of the viewer in a surprising way. This refreshing approach is likely to get the attention of the job seeker. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without explicitly saying so, it suggests to\u00a0prospective applicants that the Fiverr company culture is one where employees can be\u00a0themselves (even in a recruitment video).\u00a0<\/span>Equally important, this video is likely to turn off some viewers\u00a0who don&#8217;t &#8220;get&#8221; it. This is a good thing because it cuts down on the back and forth your company would\u00a0otherwise go through with candidates who aren&#8217;t a culture fit.<\/p>\n<h2>The Big Picture<\/h2>\n<p>When job seekers are looking for a new role, they usually want to land a position where they can make a real difference. Working towards a higher purpose helps motivate and retain employees. So, it makes sense that many recruiting videos tap into that desire.<\/p>\n<p>GE\u2019s recruiting video makes working at GE look downright magical. Their fantastical approach, shared from the point of view of a child, invites the viewer to imagine all the wonderful ideas that GE is making a reality, and how those creations are changing the world. As a job seeker, wouldn\u2019t you be inspired?<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/rIO5ZokkGEE?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Clearly, a lot of thought went into this polished video. However, the power of the video hinges on the child narrator. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">From her perspective, GE can present the work their employees do in a more fanciful, imaginative way than they otherwise could. This approach is certainly more fun &#8211; and effective &#8211; than showing that GE parent\u2019s day-to-day work. We\u2019re guessing it involves more screen-time, and\u00a0fewer moon-powered submarine fan machines and talking bird-plane flights. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a child\u2019s perspective also speaks indirectly to the importance of GE\u2019s work for future generations. And, while she does not say it in so many words, the child is clearly proud of the work her mother does at GE. This serves to further emphasize\u00a0that GE\u00a0is a great place to work. <\/span><\/p>\n<h2>Takeaways\u00a0From These Five Examples<\/h2>\n<p>While each of these videos represent drastically different takes on recruiting videos, there are many similarities across these examples. Use these key takeaways to help improve your own recruiting videos.<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/sproutvideo.com\/blog\/the-secrets-of-storytelling-11-ingredients-for-better-videos.html\" target=\"_blank\" rel=\"noopener noreferrer\">Tell stories<\/a>. Showing how\u00a0the job\u00a0relates to the big picture, impacts customers&#8217; lives, or changes the world, is key to standing out and\u00a0attracting the best\u00a0candidates.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implement music that fits the mood of your video. It helps to set the tone and the pace of the video.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Feature your employees and <a href=\"https:\/\/sproutvideo.com\/blog\/how-to-put-your-customers-on-camera.html\" target=\"_blank\" rel=\"noopener noreferrer\">your customers<\/a>. It humanizes your brand, and adds transparency.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Highlight what makes your company unique. Perhaps you offer a great work-life balance, perhaps it\u2019s the intensity of the work you do, or the growth opportunities you offer. Whatever it is, be sure to incorporate it into your messaging. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Well-crafted stories are inherently shareable, so make it that much easier by <a href=\"https:\/\/sproutvideo.com\/help\/articles\/113-how_to_enable_social_sharing_options_within_the_player\" target=\"_blank\" rel=\"noopener noreferrer\">including social media sharing options<\/a> to ensure that your video gets in front of the right applicant.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incorporate <a href=\"https:\/\/sproutvideo.com\/blog\/17-video-seo-best-practices.html\" target=\"_blank\" rel=\"noopener noreferrer\">video SEO<\/a> to ensure people searching for the kind of positions you\u2019re offering can easily find your video(s). <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include a <a href=\"https:\/\/sproutvideo.com\/help\/articles\/46-how_to_enable_a_custom_post-play_screen_for_a_video\" target=\"_blank\" rel=\"noopener noreferrer\">post-play call-to-action<\/a>. Time is of the essence, so don\u2019t leave the viewer hanging. Give them somewhere &#8211; like a link to an application &#8211; to channel the energy you just inspired in them!<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Surely our list is missing some great recruiting videos. Please share your favorites with us, and let us know if you have questions about creating your own! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> The New Year is all about new beginnings. It&#8217;s no surprise many people start their job hunts in January. In fact, one of the largest job sites, Monster.com, sees a 70% spike in job searches in January. So, how can you be sure that your company stands out from the competition for talent? Use recruiting videos to establish your company&#8217;s&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4474,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[17,26,11],"tags":[43],"feature":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Attract the Best Candidates With Recruiting Videos | SproutVideo<\/title>\n<meta name=\"description\" content=\"The New Year is all about new beginnings. It&#039;s no surprise many people start their job hunts in January. In fact, one of the largest job sites,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Attract the Best Candidates With Recruiting Videos | SproutVideo\" \/>\n<meta property=\"og:description\" content=\"The New Year is all about new beginnings. It&#039;s no surprise many people start their job hunts in January. In fact, one of the largest job sites,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html\" \/>\n<meta property=\"og:site_name\" content=\"SproutVideo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SproutVideo\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-05T00:45:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-27T19:05:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/12\/Blog_120417.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1320\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/textercomm\" \/>\n<meta name=\"twitter:site\" content=\"@SproutVideo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laci Texter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\",\"name\":\"SproutVideo\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SproutVideo\",\"https:\/\/www.instagram.com\/sproutvideo\",\"https:\/\/www.linkedin.com\/company\/sproutvideo\",\"https:\/\/www.youtube.com\/sproutvideo\",\"https:\/\/www.pinterest.com\/sproutvideo\",\"https:\/\/twitter.com\/SproutVideo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"width\":250,\"height\":318,\"caption\":\"SproutVideo\"},\"image\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"name\":\"SproutVideo\",\"description\":\"Video hosting for business\",\"publisher\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sproutvideo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/12\/Blog_120417.jpg\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/12\/Blog_120417.jpg\",\"width\":1320,\"height\":740,\"caption\":\"Women in meeting\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html#webpage\",\"url\":\"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html\",\"name\":\"How to Attract the Best Candidates With Recruiting Videos | SproutVideo\",\"isPartOf\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html#primaryimage\"},\"datePublished\":\"2017-12-05T00:45:19+00:00\",\"dateModified\":\"2022-01-27T19:05:08+00:00\",\"description\":\"The New Year is all about new beginnings. It's no surprise many people start their job hunts in January. In fact, one of the largest job sites,\",\"breadcrumb\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sproutvideo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Attract the Best Candidates With Recruiting Videos\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html#webpage\"},\"author\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#\/schema\/person\/4a7bf1a2b82c83bb51ed83344a9efa33\"},\"headline\":\"How to Attract the Best Candidates With Recruiting Videos\",\"datePublished\":\"2017-12-05T00:45:19+00:00\",\"dateModified\":\"2022-01-27T19:05:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html#webpage\"},\"wordCount\":1670,\"publisher\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/12\/Blog_120417.jpg\",\"keywords\":[\"Video Trends\"],\"articleSection\":[\"Business\",\"How-Tos\",\"Video Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#\/schema\/person\/4a7bf1a2b82c83bb51ed83344a9efa33\",\"name\":\"Laci Texter\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/09\/laci.jpg\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/09\/laci.jpg\",\"caption\":\"Laci Texter\"},\"description\":\"SproutVideo blog contributor.\",\"sameAs\":[\"https:\/\/twitter.com\/https:\/\/twitter.com\/textercomm\"],\"url\":\"https:\/\/sproutvideo.com\/blog\/author\/laci-texter\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Attract the Best Candidates With Recruiting Videos | SproutVideo","description":"The New Year is all about new beginnings. It's no surprise many people start their job hunts in January. In fact, one of the largest job sites,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html","og_locale":"en_US","og_type":"article","og_title":"How to Attract the Best Candidates With Recruiting Videos | SproutVideo","og_description":"The New Year is all about new beginnings. It's no surprise many people start their job hunts in January. In fact, one of the largest job sites,","og_url":"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html","og_site_name":"SproutVideo","article_publisher":"https:\/\/www.facebook.com\/SproutVideo","article_published_time":"2017-12-05T00:45:19+00:00","article_modified_time":"2022-01-27T19:05:08+00:00","og_image":[{"width":1320,"height":740,"url":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/12\/Blog_120417.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/textercomm","twitter_site":"@SproutVideo","twitter_misc":{"Written by":"Laci Texter","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/sproutvideo.com\/blog\/#organization","name":"SproutVideo","url":"https:\/\/sproutvideo.com\/blog\/","sameAs":["https:\/\/www.facebook.com\/SproutVideo","https:\/\/www.instagram.com\/sproutvideo","https:\/\/www.linkedin.com\/company\/sproutvideo","https:\/\/www.youtube.com\/sproutvideo","https:\/\/www.pinterest.com\/sproutvideo","https:\/\/twitter.com\/SproutVideo"],"logo":{"@type":"ImageObject","@id":"https:\/\/sproutvideo.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png","contentUrl":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png","width":250,"height":318,"caption":"SproutVideo"},"image":{"@id":"https:\/\/sproutvideo.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/sproutvideo.com\/blog\/#website","url":"https:\/\/sproutvideo.com\/blog\/","name":"SproutVideo","description":"Video hosting for business","publisher":{"@id":"https:\/\/sproutvideo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sproutvideo.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html#primaryimage","inLanguage":"en-US","url":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/12\/Blog_120417.jpg","contentUrl":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/12\/Blog_120417.jpg","width":1320,"height":740,"caption":"Women in meeting"},{"@type":"WebPage","@id":"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html#webpage","url":"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html","name":"How to Attract the Best Candidates With Recruiting Videos | SproutVideo","isPartOf":{"@id":"https:\/\/sproutvideo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html#primaryimage"},"datePublished":"2017-12-05T00:45:19+00:00","dateModified":"2022-01-27T19:05:08+00:00","description":"The New Year is all about new beginnings. It's no surprise many people start their job hunts in January. In fact, one of the largest job sites,","breadcrumb":{"@id":"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sproutvideo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Attract the Best Candidates With Recruiting Videos"}]},{"@type":"Article","@id":"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html#article","isPartOf":{"@id":"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html#webpage"},"author":{"@id":"https:\/\/sproutvideo.com\/blog\/#\/schema\/person\/4a7bf1a2b82c83bb51ed83344a9efa33"},"headline":"How to Attract the Best Candidates With Recruiting Videos","datePublished":"2017-12-05T00:45:19+00:00","dateModified":"2022-01-27T19:05:08+00:00","mainEntityOfPage":{"@id":"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html#webpage"},"wordCount":1670,"publisher":{"@id":"https:\/\/sproutvideo.com\/blog\/#organization"},"image":{"@id":"https:\/\/sproutvideo.com\/blog\/attract-best-candidates-with-recruiting-videos.html#primaryimage"},"thumbnailUrl":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/12\/Blog_120417.jpg","keywords":["Video Trends"],"articleSection":["Business","How-Tos","Video Marketing"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sproutvideo.com\/blog\/#\/schema\/person\/4a7bf1a2b82c83bb51ed83344a9efa33","name":"Laci Texter","image":{"@type":"ImageObject","@id":"https:\/\/sproutvideo.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/09\/laci.jpg","contentUrl":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/09\/laci.jpg","caption":"Laci Texter"},"description":"SproutVideo blog contributor.","sameAs":["https:\/\/twitter.com\/https:\/\/twitter.com\/textercomm"],"url":"https:\/\/sproutvideo.com\/blog\/author\/laci-texter"}]}},"acf":{"has_related_video_page":false},"_links":{"self":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/posts\/990"}],"collection":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/comments?post=990"}],"version-history":[{"count":7,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/posts\/990\/revisions"}],"predecessor-version":[{"id":8900,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/posts\/990\/revisions\/8900"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/media\/4474"}],"wp:attachment":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/media?parent=990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/categories?post=990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/tags?post=990"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/feature?post=990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}