{"id":9900,"date":"2023-05-08T11:42:57","date_gmt":"2023-05-08T15:42:57","guid":{"rendered":"https:\/\/sproutvideo.com\/blog\/?p=9900"},"modified":"2024-02-16T17:00:54","modified_gmt":"2024-02-16T22:00:54","slug":"corporate-video","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/corporate-video.html","title":{"rendered":"15 Best Corporate Videos &#038; Tips for Creating Your Own"},"content":{"rendered":"\n<p>Corporate videos showcase your company. They convey significant information in a short period of time and have become <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/in-store-video-shopping-behavior\/\" target=\"_blank\" rel=\"noreferrer noopener\">indispensable<\/a> for persuading consumers and attracting job candidates.<\/p>\n\n\n\n<p>There are various ways to use corporate video for external and internal communication, from announcements and investor relations to advertising and onboarding.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Corporate videos, ultimately, are assets that save time and money in your marketing, management, and human resources departments.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve compiled the 15 best examples of corporate videos to spark inspiration! Watch to see how corporate video can increase your company\u2019s communication efficiency.<\/p>\n\n\n\n<div class=\"table-of-contents content-block\">\n<h4>Table of Contents<\/h4>\n<ul>\n<li><a href=\"#define\">What is Corporate Video?<\/a><\/li>\n<li><a href=\"#good\">What Makes a Good Corporate Video?<\/a><\/li>\n<li><a href=\"#examples\">15 Best Corporate Video Examples<\/a>\n<ul>\n<li style=\"list-style-type: circle;\"><a href=\"#advertisements\">Corporate Advertisements<\/a><\/li>\n<li style=\"list-style-type: circle;\"><a href=\"#product\">Product Demonstration or Explainer Video<\/a><\/li>\n<li style=\"list-style-type: circle;\"><a href=\"#employee\">Employee Onboarding and Training<\/a><\/li>\n<li style=\"list-style-type: circle;\"><a href=\"#origin\">Origin Story or Mission Statement<\/a><\/li>\n<li style=\"list-style-type: circle;\"><a href=\"#recruiting\">Recruiting &amp; Behind-the-Scenes<\/a><\/li>\n<li style=\"list-style-type: circle;\"><a href=\"#testimonial\">Testimonials &amp; Case-Studies<\/a><\/li>\n<li style=\"list-style-type: circle;\"><a href=\"#announcements\">Announcements &amp; Investor Relations<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"anchor\" id=\"define\">What is Corporate Video?<\/h2>\n\n\n\n<p>Any video representing your company is a corporate video, whether an advertisement, announcement, or training video.&nbsp;Corporate videos are made with a specific purpose for external or internal use.<\/p>\n\n\n\n<p>The tone of corporate videos ranges widely. The examples in this article include videos that are casual and humorous, emotional and professional, as well as factual and direct.&nbsp;<\/p>\n\n\n\n<h2 class=\"anchor\" id=\"good\">What Makes a Good Corporate Video?&nbsp;<\/h2>\n\n\n\n<p>Below we cover tips for producing each specific type of corporate video, yet a few tips apply globally.<\/p>\n\n\n\n<ul><li><strong>Center the Viewer\u2019s Experience<\/strong>. Corporate videos are created for a target audience. Make sure you capture their attention and keep them engaged.<\/li><li><strong>Showcase the Company\u2019s Perspective<\/strong>. The best corporate video examples allow you to emotionally connect with the business, its purpose, or the people that work there.&nbsp;<\/li><li><strong>Keep It Short &amp; Simple<\/strong>. Most of our examples were about two minutes long and provided a clear message that was easy to absorb.<\/li><\/ul>\n\n\n\n<p>Regardless of the type of corporate video you create, determine a goal and know your audience. This information will be your \u201cnorth star\u201d when making creative decisions.&nbsp;<\/p>\n\n\n\n<h2 class=\"anchor\" id=\"examples\">Best Corporate Video Examples &amp; Tips for Creating Your Own<\/h2>\n\n\n\n<h3 class=\"anchor\" id=\"advertisements\">Corporate Advertisements<\/h3>\n\n\n\n<p>Advertisements are the most common form of corporate videos. Some of the <a href=\"https:\/\/sproutvideo.com\/blog\/the-best-holiday-marketing-videos.html\" target=\"_blank\" rel=\"noreferrer noopener\">most successful ads<\/a> pull on the heartstrings or make viewers genuinely laugh out loud. A good corporate ad video will resonate with target consumers and center the product\u2019s value propositions.&nbsp;<\/p>\n\n\n\n<h4>Thai Life Insurance<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Unsung Hero | \u0e44\u0e17\u0e22\u0e1b\u0e23\u0e30\u0e01\u0e31\u0e19\u0e0a\u0e35\u0e27\u0e34\u0e15 (TLI)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uaWA2GbcnJU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Restore your faith in humanity with this short story that follows a do-gooder who shares kindness for no apparent reward yet receives many.&nbsp;<\/p>\n\n\n\n<h4>Spotify<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Spotify Running\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/C_f-ARJ6pjg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This ad targets a specific segment of the Spotify user base. Yet those who find significant value in this feature would happily pay for Spotify Premium to use it.&nbsp;<\/p>\n\n\n\n<h4>Tips for Creating Your Own<\/h4>\n\n\n\n<ul><li><strong>Tell a Story or Get to the Point<\/strong>. Videos that tell a story capture the viewer\u2019s attention emotionally. Those that get to the point demonstrate the product or service\u2019s value within 30 seconds.&nbsp;<\/li><li><strong>Showcase \u201cWhy.\u201d<\/strong> Walk viewers through \u201cwhy\u201d your product or service exists, who it is for, and how it will transform their lives. What is the \u201cbefore\u201d and \u201cafter\u201d in a customer\u2019s life when your product or service is introduced?<\/li><li><strong>Value Your Target Audience<\/strong>. Businesses have a habit of creating advertising for a demographic without that demographic\u2019s direct input. Avoid corporate mishaps by building a diverse team and employing <a href=\"https:\/\/sproutvideo.com\/blog\/authentically-inclusive-video-marketing-a-step-by-step-guide.html\" target=\"_blank\" rel=\"noreferrer noopener\">inclusive video marketing<\/a>.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"anchor\" id=\"product\">Product Demonstration or Explainer Video<\/h3>\n\n\n\n<p>This corporate video is the \u201celevator pitch\u201d for your business or product. Often made with investors and consumers in mind, explainer videos convey the message in under two minutes and focus on the transformation a product offers.&nbsp;<\/p>\n\n\n\n<p>These videos are generally at the top of marketing funnels to build brand awareness and capture leads. All the tips (seen above) for corporate advertisements also apply here. However, unlike corporate advertisements, explainer videos tend to introduce a brand or product rather than highlight specific features or target niche audience segments.<\/p>\n\n\n\n<h4>Surf Lakes<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Surf Lakes Corporate Video - Cutdown\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bR3z42bKhkM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This product brings surfing to still bodies of water. The video takes an idea for a niche audience (surfers) and showcases how it can be applied broadly in luxury or vacation destinations.&nbsp;<\/p>\n\n\n\n<h4>Makers Making Change<\/h4>\n\n\n\n<iframe class='sproutvideo-player' src='https:\/\/videos.sproutvideo.com\/embed\/7090d7b11d12eac1f9\/a43192b3282ec76c?playerTheme=dark&amp;playerColor=4c78ae' width='640' height='360' frameborder='0' allowfullscreen referrerpolicy='no-referrer-when-downgrade' title='Video Player'><\/iframe>\n\n\n\n<p>This non-profit organization pairs volunteer makers with those who need affordable assistive technology. The animated explainer video perfectly showcases the problem people experience, and the solution it provides.&nbsp;<\/p>\n\n\n\n<h4>Tips for Creating Your Own<\/h4>\n\n\n\n<ul><li><strong>Include a Call to Action<\/strong>. After someone watches a video, what action do you want them to take? Consider how you will use your brand\u2019s explainer video to create a customer journey. Get inspiration from our list of the <a href=\"https:\/\/sproutvideo.com\/blog\/explainer-videos.html\" target=\"_blank\" rel=\"noreferrer noopener\">best explainer videos<\/a>.<\/li><li><strong>Consider Hiring a Production Company<\/strong>. Explainer videos can be used on your marketing website, landing pages, and social media. They are high-value content assets for a brand. While marketing budgets may require most videos to be made in-house or with the help of freelancers, explainers can be worth the greater investment.&nbsp;<\/li><li><strong>Solve the Problem<\/strong>. Explainer videos often start by stirring up the emotional feeling of a problem. Your product or service solves that issue; therefore, the video provides emotional catharsis. This is often what makes explainer videos so effective.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"anchor\" id=\"employee\">Employee Onboarding &amp; Training<\/h3>\n\n\n\n<p>Businesses with new employee onboarding programs report <a href=\"https:\/\/www.panopto.com\/blog\/learning-and-development-how-video-can-help-you-retain-and-train-new-employees\/\" target=\"_blank\" rel=\"noreferrer noopener\">higher retention rates<\/a> (86%) than companies without (56%). These corporate videos provide the opportunity to set expectations, explain important new-hire information, and showcase the company\u2019s culture.&nbsp;<\/p>\n\n\n\n<p>Additionally, corporate video training makes it easier for employees to retain information, even over <a href=\"https:\/\/www.panopto.com\/blog\/learning-and-development-how-video-can-help-you-retain-and-train-new-employees\/#:~:text=Improved%20knowledge%20retention.\" target=\"_blank\" rel=\"noreferrer noopener\">extended periods of time<\/a>. Training videos can be used to create consistency or share a strategy shift.<\/p>\n\n\n\n<h4>Metropolitan Airports Commission<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MAC New Employee Welcome Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4Q_RqHmcntY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The Metropolitan Airports Commission shares the experiences of current employees in this welcome video for new hires. The video conveys a desire for long-term happiness with the company and expresses its ability to support this in various ways.&nbsp;<\/p>\n\n\n\n<h4>TrueCar<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"CEO Welcome Video 2021\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OKo5JGjLLYY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This video showcases the relaxed atmosphere of the company\u2019s culture as the CEO delivers the welcome message in increasingly casual attire.<\/p>\n\n\n\n<h4>Coca-Cola<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Coca-Cola Content 2020 Initiative Strategy Video - Parts I &amp; II\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/G1P3r2EsAos?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Released over a decade ago, this video accurately explains how modern marketing will (and did) shift. Most companies keep <a href=\"https:\/\/sproutvideo.com\/blog\/five-best-practices-for-sharing-corporate-video-securely.html\" target=\"_blank\" rel=\"noreferrer noopener\">training content secure internally<\/a>. But Coca-Cola hired an agency to help the company, giving us an inside look at how it approached the digital age.&nbsp;<\/p>\n\n\n\n<h4>Tips for Creating Your Own<\/h4>\n\n\n\n<ul><li><strong>Showcase Company Culture<\/strong>. Don\u2019t be afraid to create light-hearted, casual videos that accurately convey your company\u2019s culture. These corporate videos are a great opportunity to help new hires feel welcome and part of a community.&nbsp;<\/li><li><strong>Secure Video Content<\/strong>. Create a private video library and <a href=\"https:\/\/sproutvideo.com\/security\" target=\"_blank\" rel=\"noreferrer noopener\">secure content<\/a> by combining multiple security measures, including login or password protection, IP address or location restriction, and signed embed codes or domain whitelisting.<\/li><li><strong>Measure Employee Engagement<\/strong>. Choose a <a href=\"https:\/\/sproutvideo.com\/features#feature-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">video host with analytics<\/a> that allows insight into individual video views. Tag a user and track completion rates. Use heat mapping to see what parts of the video are skipped or re-watched, then improve your onboarding experience with this information.<\/li><\/ul>\n\n\n\n<h3 class=\"anchor\" id=\"origin\">Origin Story or Mission Statement<\/h3>\n\n\n\n<p>An origin story or mission statement video is an opportunity to highlight your business and what makes it unique. Origin story videos share the history or inception of the company, while a mission statement video showcases its purpose beyond profit. The two examples below capture the wide spectrum of potential approaches.&nbsp;<\/p>\n\n\n\n<h4>Risual<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"risual Corporate Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_IHa-Dnh35c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Risual takes a delightfully silly approach while providing a quick understanding of what the company does and who keeps it running.<\/p>\n\n\n\n<h4>Shopify<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"UNITE : Mobilizing Entrepreneurship\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6HOVX0wQOFY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Shopify features real people who have changed their lives with the platform. This video is a great example of how a brand can bring its mission statement to life.<\/p>\n\n\n\n<h4>Tips for Creating Your Own<\/h4>\n\n\n\n<ul><li><strong>Find the Hook<\/strong>. Like the text on the back of a book, what about your story (or the mission of your company) will make people care about your business? The structure of your narrative will depend on how you grab the viewer\u2019s interest.&nbsp;<\/li><li><strong>Provide Emotional Value<\/strong>. Whether serious or silly, create an emotional journey for the viewer. While many approaches are inspiring or empowering, Risual shows that humor and silliness can be persuasive too.&nbsp;<\/li><li><strong>Build Trust<\/strong>. The more trust you have built with a target audience, the easier it is to persuade them of the value your business offers. Companies that lead with purpose often create a loyal user base.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"anchor\" id=\"recruiting\">Recruiting &amp; Behind-the-Scenes<\/h3>\n\n\n\n<p>Recruiting videos sell graduates and employees on the idea of working for your business. As exemplified below, modern recruiting videos are often less about the experience of working and more about the experience of life while working at the company.&nbsp;&nbsp;<\/p>\n\n\n\n<h4>Google<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Google interns&#039; first week\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9No-FiEInLA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>When this Google recruiting video debuted nearly a decade ago, it accurately represented the company\u2019s working culture. While elements of this video now feel outdated, the interviews with interns are timeless and drive the video\u2019s narrative.&nbsp;<\/p>\n\n\n\n<h4>Dropbox<\/h4>\n\n\n\n<iframe class='sproutvideo-player' src='https:\/\/videos.sproutvideo.com\/embed\/4d90d7b11d12eac0c4\/094034f4e25f1a57?playerTheme=dark&amp;playerColor=4c78ae' width='640' height='360' frameborder='0' allowfullscreen referrerpolicy='no-referrer-when-downgrade' title='Video Player'><\/iframe>\n\n\n\n<p>Dropbox created an updated recruiting video that truly understands the current working culture: balance. This video features a company environment that prioritizes employee well-being.<\/p>\n\n\n\n<h4>Tips for Creating Your Own<\/h4>\n\n\n\n<ul><li><strong>Showcase Values<\/strong>. Share the personality and attitudes of the company and those who work there. Some cultures are about growth and focus on the hustle, while others prefer to center balance and showcase fun events.&nbsp;<\/li><li><strong>Rely on Authenticity<\/strong>. Recruiting videos have a tendency to oversell the company. This often presents as disingenuous. Consider what aspects of your company environment allow employees to thrive, both at work and in their personal lives.&nbsp;<\/li><li><strong>Center Purpose<\/strong>. No one wants to work for a paycheck alone. The most engaged employees feel purposeful in their work. How does it feel to be part of your company? What are the broader goals that motivate everyone?<\/li><\/ul>\n\n\n\n<h3 class=\"anchor\" id=\"testimonial\">Testimonials &amp; Case Studies<\/h3>\n\n\n\n<p>Share what your company does exceptionally well with customer feedback and examples of their success. Testimonials allow customers to talk about their direct experience with your product or service. Case studies are an opportunity to feature the customer\u2019s \u201cbefore\u201d and \u201cafter\u201d transformation that your product or service enables.<\/p>\n\n\n\n<h4>FreshBooks<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Customer Testimonial: Meet Sarah, An Interior Designer Using FreshBooks\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bZEvZKtJlwQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Sarah is an interior designer who uses FreshBooks. Her story is highly relatable and her experience finding the right tools to run her business showcases the importance of software.&nbsp;<\/p>\n\n\n\n<h4>Google<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Princess Polly: How Google Ads helped this start-up scale to a global success\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WNMLPyI58Gg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This case study showcases how Princess Polly scaled from a small business to international success with Google pay-per-click ads.<\/p>\n\n\n\n<h4>Tips for Creating Your Own<\/h4>\n\n\n\n<ul><li><strong>Host Candid Interviews<\/strong>. Ditch scripted lines and reenacted scenarios. Choose interview questions that encourage the person to expound on their experience. Strive for authentic feedback when filming and use editing to create an engaging experience.&nbsp;<\/li><li><strong>It\u2019s Okay to Edit Quotes<\/strong>. If your video features written or voice-acted feedback from multiple sources (instead of live interviews), don\u2019t be afraid to edit quotes for readability. While it is never okay to change the meaning of a quote, it\u2019s okay to clarify.&nbsp;<\/li><li><strong>Value Outweighs Production<\/strong>. This type of video doesn\u2019t require the most impressive video production to convey its message and provide value. Save your budget for important marketing videos designed to expand brand awareness.<\/li><\/ul>\n\n\n\n<h3 class=\"anchor\" id=\"announcements\">Announcements &amp; Investor Relations&nbsp;<\/h3>\n\n\n\n<p>The world is always changing. Businesses work hard to keep up and forge the future. In the past, a simple press release was enough to create buzz. But the video announcement has firmly taken its place. These types of corporate videos allow businesses to share their internal decisions externally, both with the public and investors.&nbsp;<\/p>\n\n\n\n<h4>Apple<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Every product carbon neutral by 2030 | Apple\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/66XwG1CLHuU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Apple\u2019s corporate offices are already carbon neutral, but the company plans to bring sustainability to every stage of its manufacturing process. This video succinctly covers everything Apple plans to accomplish.&nbsp;<\/p>\n\n\n\n<h4>Mailchimp<\/h4>\n\n\n\n<iframe class='sproutvideo-player' src='https:\/\/videos.sproutvideo.com\/embed\/7090d7b11d12ebc0f9\/2a6215e8674b6aa6?playerTheme=dark&amp;playerColor=4c78ae' width='640' height='360' frameborder='0' allowfullscreen referrerpolicy='no-referrer-when-downgrade' title='Video Player'><\/iframe>\n\n\n\n<p>Mailchimp showcases the various non-profit organizations they support, the people who run them, and the importance of each. This values-based video also discusses Mailchimp\u2019s vetting process and its focus on supporting well-managed charities.<\/p>\n\n\n\n<h4>Tips for Creating Your Own<\/h4>\n\n\n\n<ul><li><strong>Go Above and Beyond. <\/strong>How does your company exceed expectations? Directly or indirectly, this type of video often features an update, change, or accomplishment that sets the company a step above its competition.<\/li><li><strong>Sincerity is Key<\/strong>. More than authentic, an announcement video should be sincere. While press release language is strictly factual, these videos need to contextualize the information. Once the viewer is equipped with that information, they should feel positive about the direction of the company and the leadership driving it forward.&nbsp;<\/li><li><strong>Avoid Being a Salesperson<\/strong>. The biggest mistake an announcement video can make is to directly sell the company or its products. While this corporate video embellishes upon the traditional press release, it isn\u2019t a marketing video and should center its message.&nbsp;<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Businesses use corporate videos to tell their stories. But you don\u2019t need to follow a homogenized standard to standout. Showcase the values of your company, as well as the problems that you and your team are passionate about solving. Whatever you create, don\u2019t be afraid to do it your way!<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"content-cta-with-button\"><strong>Corporate-Level Video Hosting for Business<\/strong>\n<p class=\"file-description\">SproutVideo provides big business tools at a small business price. Our complete video hosting solution includes enterprise-level security, marketing, and analytics features.<\/p>\n<ul>\n<li>Capture leads and drive traffic with our marketing tools.<\/li>\n<li>Customize your video player for seamless branding and distraction-free viewing.<\/li>\n<li>Track engagement and video ROI with in-depth analytics tools and exportable data.<\/li>\n<\/ul>\n<p class=\"file-description\">Our intuitive platform and human-powered support team make it easy. Try out all the SproutVideo features free for 30 days!<\/p>\n<a class=\"btn btn-primary\" title=\"Get started with a 30 day free trial on SproutVideo!\" href=\"http:\/\/sproutvideo.com\/signup?utm_source=blog&amp;utm_medium=blog+post&amp;utm_content=CTA+callout\" target=\"_blank\" rel=\"noopener\" aria-label=\"(opens in a new tab)\">Sign Up Today!<i class=\"fa fa-chevron-right\"><\/i><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">8<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> Corporate videos showcase the best of your company. They convey valuable information and have become indispensable for persuading consumers and attracting job candidates.<\/p>\n<p>We\u2019ve compiled the 15 best examples of corporate videos to spark inspiration! Watch to see how corporate video can increase your company\u2019s communication efficiency.<\/p>\n","protected":false},"author":40,"featured_media":9939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[11],"tags":[287,43],"feature":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 Best Corporate Videos &amp; Tips for Creating Your Own | SproutVideo<\/title>\n<meta name=\"description\" content=\"Not only do corporate videos save businesses time, but they save money too. We compiled a list of the best corporate video examples to spark inspiration. 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