{"id":9989,"date":"2023-05-22T13:16:22","date_gmt":"2023-05-22T17:16:22","guid":{"rendered":"https:\/\/sproutvideo.com\/blog\/?p=9989"},"modified":"2025-06-20T18:07:51","modified_gmt":"2025-06-20T22:07:51","slug":"video-support","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/video-support.html","title":{"rendered":"7 Ways to Use Video for Customer Support &amp; Retention"},"content":{"rendered":"\n<p>Video customer support is one of the best strategies for creating customer loyalty. Consumers expect timely solutions, and video provides immediate answers that are easy to retain.<\/p>\n\n\n\n<p>These days, customers commonly seek out information to solve their issues, only contacting the company if those answers cannot be found.&nbsp;<\/p>\n\n\n\n<p>This has prompted businesses to create knowledge centers that support customers&#8217; needs, and video is the ideal medium.<\/p>\n\n\n\n<p>In fact, video can be used for support and retention throughout the customer\u2019s journey. <a href=\"https:\/\/www.lemonlight.com\/blog\/67-video-marketing-stats-you-need-to-know-for-2023\/#:~:text=93%25%20of%20consumers%20find%20video%20helpful%20for%20post%2Dpurchase%20instructions.\" target=\"_blank\" rel=\"noreferrer noopener\">93% of consumers<\/a> appreciate it when companies include post-purchase video instructions.<\/p>\n\n\n\n<p>In this article, we will discuss the many use cases of video for customer support and retention, and how to generate customer loyalty with high-quality video support.&nbsp;<\/p>\n\n\n\n<h2>What is Video Customer Support?<\/h2>\n\n\n\n<p>Video customer support is when a business uses video to convey helpful or instructional information at any stage of the customer\u2019s journey.<\/p>\n\n\n\n<p>Video might replace or supplement text to create an engaging experience. It can expedite response times and increase communication clarity between the customer and support staff.&nbsp;<\/p>\n\n\n\n<h2>Why You Should Use Video for Customer Support&nbsp;<\/h2>\n\n\n\n<p>Customer service isn\u2019t just about ensuring a smooth sale. Its goal is also to create a frustration-free experience at every point of interaction with your company. The following are five reasons why video is the optimal medium for customer service.<\/p>\n\n\n\n<ul><li><strong>Streamline Video Support<\/strong>: Video can provide your support team with the ability to quickly receive and share video demonstrations to easily solve customer issues.&nbsp;<\/li><li><strong>Create Quality Control<\/strong>: Video can be used to teach new support hires how your company approaches support and what to do in difficult situations.<\/li><li><strong>Provide Immediate Answers<\/strong>: Customers can become overwhelmed by large text-based knowledge articles. Make it easy to absorb the information with video.<\/li><li><strong>Reduce Support Tickets<\/strong>: You can continuously improve the knowledge offered at each stage when video customer support is woven into the customer\u2019s journey. In turn, you create a seamless customer experience, reducing the need for people to reach out.&nbsp;<\/li><li><strong>Reward Customers<\/strong>: Reward buyers with in-depth and exclusive content. These bonus offerings encourage a community to form around your product or service.<\/li><\/ul>\n\n\n\n<h2>7 Ways to Use Video for Customer Support &amp; Retention<\/h2>\n\n\n\n<h3 id=\"knowledge\">Video Knowledge Base<\/h3>\n\n\n\n<p>When using instructional materials, <a href=\"https:\/\/www.techsmith.com\/blog\/video-statistics\/#:~:text=appeal%2C%20and%20effectiveness.-,In%20fact%2C%2083%25%20of%20people%20prefer%20watching%20videos%20to%20accessing%20instructional%20or%20informational%20content%20via%20text%20or%20audio.,-The%20big%20question\" target=\"_blank\" rel=\"noreferrer noopener\">83% of people<\/a> prefer watching videos over reading text. Therefore, adding videos to your knowledge base can make it more effective as a whole.<\/p>\n\n\n\n<p>Start by determining what questions your support team answers again and again. Then, create instructional videos that demonstrate how to complete the task or solve the issue.&nbsp;<\/p>\n\n\n\n<p>Finally, utilize <a href=\"https:\/\/sproutvideo.com\/blog\/what-is-video-metadata-and-how-do-i-use-it.html\" target=\"_blank\" rel=\"noreferrer noopener\">video SEO<\/a> to make it easy for users to find the answers they need. This will also boost your organic reach. Those searching for specific answers may stumble upon your company and decide to test your products or services against the competition.<\/p>\n\n\n\n<p>This way, your video knowledge base can serve customers at the bottom of your <a href=\"https:\/\/sproutvideo.com\/blog\/enhance-your-five-stage-sales-funnel-with-video.html\" target=\"_blank\" rel=\"noreferrer noopener\">marketing funnel<\/a> and build awareness for those near the top.&nbsp;<\/p>\n\n\n\n<h4>How to Use Video<\/h4>\n\n\n\n<ul><li><strong>Boost Organic Reach:<\/strong> Improve SEO with a library of direct and helpful how-tos.<\/li><li><strong>Automate Support<\/strong>: Allow users to immediately find solutions to their problems.&nbsp;<\/li><li><strong>Make FAQs Shareable<\/strong>: Create and easily send videos that answer common questions.<\/li><\/ul>\n\n\n\n<h3>Customer Service Training Videos<\/h3>\n\n\n\n<p>Video is a highly effective medium for training. When attempting to create a consistently high-quality customer service experience, video training can be used to prepare new hires, infuse their job with purpose, and encourage them to share their insights and ideas.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Guest Classic - Customer Service Training Video\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/YLmCtMZ-Gyk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption><em>A classic ineffective training video that is unfortunately still used today.<\/em><\/figcaption><\/figure>\n\n\n\n<p>In our examples of customer service videos below, former CEO Vineet Nayar outlines his case for putting employees first. He discusses his strategy as a leader and argues that exceptional employee service starts with the company&#8217;s actions. This highlights the importance of customer service training materials that reflect modern working culture.&nbsp;<\/p>\n\n\n\n<h4>How to Use Video<\/h4>\n\n\n\n<ul><li><strong>Train New Hires<\/strong>: Create consistently high-quality service with your support model.&nbsp;<\/li><li><strong>Lead with Purpose<\/strong>: Inspire employees with the purposeful mission of your business.&nbsp;<\/li><li><strong>Create Dialogue<\/strong>: Encourage new hires to share their ideas for how to improve their job.&nbsp;<\/li><\/ul>\n\n\n\n<h3>Welcome &amp; Onboarding<\/h3>\n\n\n\n<p>What does a customer need after making a purchase? Providing set-up instructions, sharing content for deeper learning, and building a community all contribute to your customer service experience.&nbsp;<\/p>\n\n\n\n<p>How a customer feels post-purchase will determine their likelihood of becoming a repeat buyer or long-term subscriber. Therefore, consider the ways you can continue to create a frustration-free experience as your customers begin to use your products or services.&nbsp;<\/p>\n\n\n\n<p>A video is an effective tool for onboarding customers because you can directly show them how to use your product or navigate your service. In under a minute, they can jump right in and go.&nbsp;<\/p>\n\n\n\n<h4>How to Use Video<\/h4>\n\n\n\n<ul><li><strong>Guide through Setup<\/strong>: Walk users through the initial steps of using your product.<\/li><li><strong>Provide Knowledge<\/strong>: Produce how-to videos to help users excel with your product.<\/li><li><strong>Create Community<\/strong>: Build brand loyalty by fostering community around your products.<\/li><\/ul>\n\n\n\n<h3>Thank You Videos<\/h3>\n\n\n\n<p>A business doesn\u2019t function without its customers. <a href=\"https:\/\/sproutvideo.com\/blog\/the-ultimate-guide-to-saying-thank-you-in-your-videos.html\" target=\"_blank\" rel=\"noreferrer noopener\">Thank you videos<\/a> take time to acknowledge the community of people who drive the company\u2019s mission forward. Thank you videos can also be used to showcase customer achievements or congratulate someone.&nbsp;<\/p>\n\n\n\n<p>Sincerity is key. Saying \u201cthank you\u201d conveys a sense of awareness and appreciation that goes beyond the company&#8217;s accomplishments. An especially fantastic \u201cthank you,\u201d like the Charity: Water video in our examples below,&nbsp;will go the extra mile.<\/p>\n\n\n\n<h4>How to Use Video<\/h4>\n\n\n\n<ul><li><strong>Celebrate Achievements<\/strong>: Send personalized videos to celebrate customer milestones.<\/li><li><strong>Highlight Contributions<\/strong>: Thank customers for making charitable donations possible.&nbsp;<\/li><li><strong>Show Appreciation:<\/strong> Create a general \u201cthank you\u201d for customers and the community.<\/li><\/ul>\n\n\n\n<h3>Exclusive Video Library<\/h3>\n\n\n\n<p>Consumers love valuable (and free) bonus content. Have you ever seen someone post on social because a company sent them stickers, a handwritten note, candy, or some other small extra items? That\u2019s all it took for the customer to feel special when the package arrived.&nbsp;<\/p>\n\n\n\n<p>An exclusive video library with valuable or entertaining content for your audience can create the same sense of excitement and loyalty.<\/p>\n\n\n\n<p>In one example, fans of <a href=\"https:\/\/warhammerplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Warhammer<\/a> miniatures can pay a minimal membership fee to receive exclusive miniatures, animations, and shows through their app. This is one digital example of giving special access to customers and building a community with video content.&nbsp;<\/p>\n\n\n\n<h4>How to Use Video<\/h4>\n\n\n\n<ul><li><strong>Offer Bonus Content<\/strong>: Offer customers video content that provides useful information.<\/li><li><strong>Secure How-to Content<\/strong>: Securely share in-depth knowledge of your product with users.<\/li><li><strong>Share Practical Uses<\/strong>: Teach the various functional applications of the product you sell.<\/li><\/ul>\n\n\n\n<h3>Support Demonstration&nbsp;<\/h3>\n\n\n\n<p>When it comes to the daily exchanges of information between customers and support staff, nothing is more frustrating for both parties than illustrating the issue and how to solve it.&nbsp;<\/p>\n\n\n\n<p>With video, support staff can quickly create a video demonstrating the solution. If the question comes up again, they will already have a video to share. This also makes it easier for customers, who can easily review the steps they need to take.&nbsp;<\/p>\n\n\n\n<p>Video for customer support is a more cost- and time-effective alternative to offering live video support. Instead, reserve live video support as an offering for high-tier customers.&nbsp;<\/p>\n\n\n\n<h4>How to Use Video<\/h4>\n\n\n\n<ul><li><strong>Review the Problem<\/strong>: Ask customers to include a video screen share of their problem.<\/li><li><strong>Use Video Demonstration<\/strong>: Quickly make and send <a href=\"https:\/\/sproutvideo.com\/features#feature-security\" target=\"_blank\" rel=\"noreferrer noopener\">password-protected<\/a> how-to videos.<\/li><li><strong>Create Support Tiers<\/strong>: Offer live video support or expedited service with the time saved.<\/li><\/ul>\n\n\n\n<h3>Optimize Support with Analytics<\/h3>\n\n\n\n<p>An added benefit of using video for customer support is the ability to evaluate the success of that support with data. Video analytics allow you to measure engagement and review the most popular or skipped-over sections of the video.<\/p>\n\n\n\n<p>You can also compare the analytics of support staff videos. If you find that one agent is producing videos that significantly reduce support time while effectively solving problems, they can train other support staff on how to make demonstration videos.&nbsp;<\/p>\n\n\n\n<p>Additionally, analytics makes it easy to know what videos are continuously being played from your knowledge base. This is a good sign that users want more content about this subject.<\/p>\n\n\n\n<p>Plus with SproutVideo\u2019s <a href=\"https:\/\/sproutvideo.com\/features#feature-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">individual tracking<\/a>, you can ensure new hires have fully completed video training.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h4>How to Use Video<\/h4>\n\n\n\n<ul><li><strong>Optimize with Heat-Mapping<\/strong>: Review what parts of videos are skipped or re-watched.<\/li><li><strong>Track Engagement<\/strong>: Ensure new hires have completed customer service training.&nbsp;<\/li><li><strong>Improve Consistently<\/strong>: Make sure all videos are helping customers as intended.&nbsp;<\/li><\/ul>\n\n\n\n<h2>Examples of Customer Service Videos in Business<\/h2>\n\n\n\n<h3>Education &amp; Onboarding<\/h3>\n\n\n\n<h4>Headspace<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Using the Headspace App\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5LMRrYqAAZI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Headspace is a mediation app. This calming how-to video helps new users quickly get started. It covers the main offerings and how to navigate within the app.<\/p>\n\n\n\n<h4>Canva<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to share your designs in Canva\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dC4P2Z07bv0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Canva creates a lot of short, screen-share-style videos that quickly show users how to complete various tasks within the application.&nbsp;<\/p>\n\n\n\n<h4>Moz<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Research the Path to Customer Purchase - Whiteboard Friday\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/iCWrvaPKrbM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Moz\u2019s Whiteboard Fridays skilfully tackle useful knowledge for people who use SEO tools in around ten minutes. The series is still going with over 400 videos for potential and existing customers.&nbsp;<\/p>\n\n\n\n<h3>Retention &amp; Thank You<\/h3>\n\n\n\n<h4>John Hopkins University<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Johns Hopkins University 2015 Thank You Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tN2cDoIhvWo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Based in Baltimore, John Hopkins University shared this \u201cThank You\u201d video that features members of the community who help make it strong.&nbsp;<\/p>\n\n\n\n<h4>Mailchimp<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Generate Leads with a Mailchimp Signup Form (2023)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qS4D0YIXj0E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Mailchimp shares in-depth tutorials to set users up for success and provide an understanding of the many available tools that can be used in business. The information is educational, but customer retention is the result of having a library of useful content.<\/p>\n\n\n\n<h4>Charity: Water<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"charity: water turns five years old. And we want to thank you.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/eCSvXMTe1oY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>When Charity: Water turned five years old, it wanted supporters to feel appreciated. Not only did the staff write letters, send emails, and make calls thanking people \u2014 they made hundreds of personalized videos.&nbsp;<\/p>\n\n\n\n<h3>Training &amp; Inspiration<\/h3>\n\n\n\n<h4>Ross Shafer<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Change Customer Service Like THIS Woman | Ross Shafer\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/8T54rQrMleA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Ross Shafer is a TV host, comedian, and motivational speaker. He shares how he was affected by a moment of above-and-beyond customer service at a Marriott hotel.&nbsp;<\/p>\n\n\n\n<h4>Zendesk<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sh*t Support Agents Say\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/p285vDCgHNg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Zendesk is in the business of customer service. This video got the attention of customer service workers across industries who dubbed it, \u201chighly relatable.\u201d It\u2019s a great ice-breaker for new support employees who will experience these types of scenarios daily.&nbsp;<\/p>\n\n\n\n<h4>Bob Farrell<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Give &#039;Em the Pickle by Bob Farrell - Customer Service Training\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/ISJ1V8vBiiI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Bob Farrell trains people in customer service. But he began as a restaurant owner. In this video, he shares the experience with a customer that led to his motto, \u201cGive \u2018em the pickle.\u201d<\/p>\n\n\n\n<h4>Vineet Nayar<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Employees first, customers second | Vineet Nayar | TEDxAix\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cCdu67s_C5E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>&#8220;Millions of employees walk through our organizations every day not just to get paid but to be inspired by the vision we have for them,\u201d Vineet Nayar is a bestselling author and former CEO of HCL Technologies who shares his \u201cemployees first, customers second,\u201d philosophy.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>The ability to put a face to a company cannot be understated. This is perhaps the most underrated benefit of video for customer support and retention: customers get the chance to feel connected to the people within your organization. When these relationships are fostered through support, the natural result is satisfied and returning customers.&nbsp;<\/p>\n\n\n\n<p>Ready for more? Check out <a href=\"https:\/\/sproutvideo.com\/blog\/for-instructional-videos-success-starts-with-structure.html\" target=\"_blank\" rel=\"noreferrer noopener\">how to structure instructional videos<\/a> for great pre-production advice. Learn the <a href=\"https:\/\/sproutvideo.com\/blog\/video-script-writing.html\" target=\"_blank\" rel=\"noreferrer noopener\">easy way to write a video script<\/a>, or review the <a href=\"https:\/\/sproutvideo.com\/blog\/6-components-of-a-successful-video-testimonial.html\" target=\"_blank\" rel=\"noreferrer noopener\">six components of a successful testimonial video<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"content-cta-with-button\"><strong>Video Hosting Made Easy, Built for Business<\/strong>\n<p class=\"file-description\">SproutVideo is a bootstrapped video hosting platform trusted by Fortune 500 companies. With enterprise-level tools at a small business price, our suite of features includes:<\/p>\n<ul>\n<li>Security tools for managing content access permissions<\/li>\n<li>Marketing for capturing leads and guiding the viewer\u2019s journey<\/li>\n<li>Real-time analytics with individual engagement tracking<\/li>\n<\/ul>\n<p class=\"file-description\">Check out all the features of a SproutVideo account and begin accelerating your business growth today with a 30-day free trial \u2014 no credit card required, no monkey business!<\/p>\n<a class=\"btn btn-primary\" title=\"Get started with a 30 day free trial on SproutVideo!\" href=\"http:\/\/sproutvideo.com\/signup?utm_source=blog&amp;utm_medium=blog+post&amp;utm_content=CTA+callout\" target=\"_blank\" rel=\"noopener\" aria-label=\"(opens in a new tab)\">Join Now!<i class=\"fa fa-chevron-right\"><\/i><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> Video customer support is one of the best strategies for creating customer loyalty. Consumers expect timely solutions, and video provides immediate answers. In fact, video can be used for support and retention throughout the customer\u2019s journey. In this article, we&#8217;ll discuss seven ways to use video for customer support and retention.<\/p>\n","protected":false},"author":40,"featured_media":10027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[17,33],"tags":[355,22,28,354,43],"feature":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Ways to Use Video for Customer Support &amp; Retention | SproutVideo<\/title>\n<meta name=\"description\" content=\"Video support for customers allows businesses to reduce response time, offer personalized support, and produce high-quality customer service.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/video-support.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Ways to Use Video for Customer Support &amp; 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