{"id":14376,"date":"2025-07-14T17:17:35","date_gmt":"2025-07-14T21:17:35","guid":{"rendered":"https:\/\/sproutvideo.com\/blog\/?post_type=videos&#038;p=14376"},"modified":"2025-11-19T17:34:48","modified_gmt":"2025-11-19T22:34:48","slug":"customer-story-alex-hoff-ceo-of-coverstory","status":"publish","type":"videos","link":"https:\/\/sproutvideo.com\/blog\/videos\/customer-story-alex-hoff-ceo-of-coverstory","title":{"rendered":"Customer Story: Alex Hoff, CEO of CoverStory"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.linkedin.com\/in\/alex-hoff-coverstory\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alex Hoff<\/a>, CEO of <a href=\"https:\/\/www.coverstory.work\/\" target=\"_blank\" rel=\"noreferrer noopener\">CoverStory<\/a> shares why he chooses <a href=\"https:\/\/sproutvideo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SproutVideo<\/a> to power his video-based business.<\/p>\n\n\n\n<p>Drawing from binge-worthy shows, <a href=\"https:\/\/businessvideoplaybook.vids.io\/videos\/0691dbb51412eac78f\/episode-4-crafting-the-perfect-customer-testimonial-video-with-alex-hoff\">CoverStory crafts testimonial videos<\/a> that ditch scripted talking points for emotional tension and character-led storytelling.<\/p>\n\n\n\n<p>The result? Customer stories that hold attention and drive action.<\/p>\n\n\n\n<p>Inspired by his approach, we <a href=\"https:\/\/businessvideoplaybook.vids.io\/playlists\/a89edab3181f25\/compelling-customer-testimonials-with-alex-hoff\">used his formula<\/a> to create this customer story. <a href=\"https:\/\/sproutvideo.com\/blog\/customer-story-video.html\" target=\"_blank\" rel=\"noreferrer noopener\">Apply this framework<\/a> to your next testimonial video and watch it transform viewer engagement.<\/p>\n","protected":false},"author":40,"featured_media":14377,"parent":0,"template":"","meta":{"inline_featured_image":false,"_eb_attr":""},"video_category":[359],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Story: Alex Hoff, CEO of CoverStory | SproutVideo<\/title>\n<meta name=\"description\" content=\"Alex Hoff, CEO CoverStory shares why he chooses SproutVideo to power his video-based business. 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A former reality TV producer, Hoff shared <a href=\"https:\/\/sproutvideo.com\/blog\/customer-testimonial-videos.html\" target=\"_blank\" rel=\"noopener\">a winning formula for customer story videos<\/a>. <strong style=\"font-size: 1.8rem\">We followed his formula step-by-step<\/strong>; here's how!\n\n<\/p>\n\n<\/div>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph -->\n<p>If your customer story video doesn\u2019t hook viewers in 10 seconds, it probably won\u2019t at all. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Drawing from binge-worthy shows that use documentary-style filmmaking, <a href=\"https:\/\/businessvideoplaybook.vids.io\/videos\/0691dbb51412eac78f\/episode-4-crafting-the-perfect-customer-testimonial-video-with-alex-hoff\" target=\"_blank\" rel=\"noreferrer noopener\">Alex Hoff of CoverStory crafts testimonial videos<\/a> that ditch scripted talking points and generic benefits for emotional tension and character-led storytelling. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The result? A customer story video that holds attention and drives action.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s how we used <a href=\"https:\/\/businessvideoplaybook.vids.io\/playlists\/a89edab3181f25\/compelling-customer-testimonials-with-alex-hoff\" target=\"_blank\" rel=\"noreferrer noopener\">Hoff\u2019s formula<\/a>. <strong>Apply this framework to your next customer story or testimonial video<\/strong> and watch it transform viewer engagement. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>The Results: Customer Story Video Examples<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:html -->\n<blockquote class=\"wp-block-quote\">\n  <p>\n    \u201cIf it feels like a press release, you\u2019ve lost them.\u201d\n  <\/p>\n  <cite style=\"font-size: 1.7em; display: block; margin-top: 0.5em;\">\n   \u2014 Alex Hoff, CoverStory\n  <\/cite>\n<\/blockquote>\n<!-- \/wp:html -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Example 1: The Founder\u2019s Story \u2014 <a href=\"https:\/\/www.coverstory.work\/\" target=\"_blank\" rel=\"noreferrer noopener\">CoverStory<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/businessvideoplaybook.vids.io\/playlists\/a89edab3181f25\/compelling-customer-testimonials-with-alex-hoff\" target=\"_blank\" rel=\"noreferrer noopener\">During our interview, Alex Hoff shared CoverStory\u2019s formula for testimonial videos<\/a>. A longtime SproutVideo customer, he also shared his \u201cbefore\u201d story and why he chose SproutVideo over other video hosting platforms. Our Creative team turned his responses into an engaging one-minute testimonial video.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<div style=\"position:relative;height:0;padding-bottom:56.25%\"><iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/5a9bdab41215e4cad0\/f77e1a2afbaa6e06?playerColor=4c78ae\" style=\"position:absolute;width:100%;height:100%;left:0;top:0\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe><\/div>\n<!-- \/wp:html -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Example 2: The Production Partner \u2014 <a href=\"https:\/\/vmgcinematic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VMG Cinematic<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Years ago, <a href=\"https:\/\/sproutvideo.com\/blog\/author\/nick-laclair\" target=\"_blank\" rel=\"noreferrer noopener\">Creative Director Nick LaClair<\/a> visited Ontario to capture a customer story video from VMG Cinematic, a high-end production company that chooses SproutVideo.&nbsp;Inspired by the CoverStory formula, LaClair dug into old footage and crafted a new 1-minute cut.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>New 1-Minute Testimonial Example <\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:html -->\n<div style=\"position:relative;height:0;padding-bottom:56.25%\"><iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/5a9bdab51b19e5cfd0\/45aaab8d5bb028be?playerColor=4c78ae\" style=\"position:absolute;width:100%;height:100%;left:0;top:0\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe><\/div>\n<!-- \/wp:html -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>Original 2-Minute Testimonial Example<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:html -->\n<div style=\"position:relative;height:0;padding-bottom:56.25%\"><iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/aa9bdab6191ce3c520\/69d3f0c598857866?playerColor=4c78ae\" style=\"position:absolute;width:100%;height:100%;left:0;top:0\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe><\/div>\n<!-- \/wp:html -->\n\n<!-- wp:heading -->\n<h2>How to Create Compelling Customer Story Videos&nbsp;<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Step One: Prep<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>As if preparing for an exam or presentation, familiarize yourself with your customer or main users and their industry. Map out their use case and consider why they might need your product or service.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>What features do they use most?&nbsp;<\/li><li>Have they already left a positive review?&nbsp;<\/li><li>What challenges are they addressing by way of using your product or service?&nbsp;<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Step Two: Draft Interview Questions<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The most <strong>powerful testimonials sound like conversations, not commercials<\/strong>. Interview with open-ended prompts like:&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>\u201cTake me back to the moment you realized you needed help.\u201d<\/li><li>\u201cWhat would have happened if you didn\u2019t find our product?\u201d&nbsp;<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>The questions should capture details about the individual, their business, and why they chose your company. Design the questions to elicit more than simple yes or no answers.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<blockquote class=\"wp-block-quote\">\n  <p>\n    \u201cDon\u2019t aim for a soundbite. Aim for a story arc.\u201d \n  <\/p>\n  <cite style=\"font-size: 1.7em; display: block; margin-top: 0.5em;\">\n   \u2014 Alex Hoff, CoverStory\n  <\/cite>\n<\/blockquote>\n<!-- \/wp:html -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>10 Example Questions for Customer Interviews<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Tailor your questions to your customer\u2019s day-to-day and the connection to your product or offering. Here\u2019s what we asked Alex Hoff about his background and his path to using SproutVideo:&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><li>Can you think back to the first time you uploaded a video? What was your motivation, and what were the outcomes?&nbsp;<\/li><li>What led you to start a business built around video testimonials and storytelling?&nbsp;<\/li><li>What gap did you see in how companies used video to connect with customers?&nbsp;<\/li><li>Do you have any tips for sales or marketing teams trying to capture customer stories themselves?<\/li><li>Can you walk us through your workflow\u2014from prepping for a testimonial shoot to final delivery?<\/li><li>How have your needs for video hosting evolved, and what did you use before finding your way to SproutVideo?<\/li><li>Why did you choose SproutVideo? What boxes does it check?<\/li><li>If you were to coach someone comparison shopping for a video host, what would you encourage them to consider?&nbsp;<\/li><li>What are three SproutVideo features you love and why?&nbsp;<\/li><li>What role does SproutVideo play in giving your videos a \u2018branded but lean\u2019 delivery system?<\/li><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Step Three: Tools to Capture the Interview<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Capturing customer testimonial videos in person is ideal yet often expensive and logistically challenging. <strong>We\u2019ve had luck thus far using Zencastr to capture and record the interviews<\/strong>. When the interview is captured locally on your computer, it\u2019s relatively easy for both parties to join. Local recording also ensures pristine video quality even if your internet connection fluctuates.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The rules of good lighting and sound still apply. To ensure a smooth process, we provide interviewees with a tip sheet before the interview.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<div class=\"content-cta-with-button\">\n<h4>Instructions for Interview Guests<\/h4>\n<p style=\"font-size: 1.8rem; font-style: italic; margin-top: 2rem; margin-bottom: 2rem;\">\n\n<\/p><h5>Before the Meeting:<\/h5>\n<ul>\n  <li>Choose a room with soft surfaces (less echo).<\/li>\n  <li>Raise your laptop so the camera is at or above eye level.<\/li>\n  <li>Restart your computer and close extra tabs.<\/li>\n  <li>Preview your video (Photobooth on Mac, Camera on PC).<\/li>\n  <li>Check lighting\u2014avoid harsh shadows or glare on glasses.<\/li>\n  <li>Use headphones with a mic (e.g., AirPods).<\/li>\n  <li>Avoid shirts with small patterns (causes weird visual effects).<\/li>\n<\/ul>\n\n<h5>During the Meeting:<\/h5>\n<ul>\n  <li>Mute notifications.<\/li>\n  <li>Select your headphones as the audio source.<\/li>\n  <li>Close unnecessary tabs.<\/li>\n<\/ul>\n\n<h5>After the Meeting:<\/h5>\n<ul>\n  <li>Wait for the upload to finish before closing your browser.<\/li>\n<\/ul>\n\n\n<\/div>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph -->\n<p>Additionally, we test for audio quality, lighting, and composition before every interview.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>Our Remote Recording Toolkit<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Here are the tools we use to capture high-quality remote video. On-camera employees have a home recording kit that includes:&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Mac laptop<\/li><li>Sony A7 camera and tripod<\/li><li>Ring lights (1-2)<\/li><li>Hollyland wireless lav mic kit&nbsp;<\/li><li><a href=\"https:\/\/www.bhphotovideo.com\/c\/product\/1248099-REG\/aja_u_tap_hdmi_u_tap_usb_3_0_powered.html\" target=\"_blank\" rel=\"noreferrer noopener\">U-TAP USB 3.0 (3.2 Gen 1) Powered HDMI Capture Device<\/a> by AJA (sends camera feed into your computer as a webcam)<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>You don\u2019t need much equipment to get the job done right.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Step Four: Conduct the Interview&nbsp;<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The best insights come from an informal conversation that feels like friends getting coffee. A documentary-style interview approach starts with the camera rolling, a relaxed conversation, and open-ended questions for reference.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The interviewer listens and guides the conversation, using open-ended questions to help the subject expand on thoughts. Employ active listening to reveal unexpected divergences in the topic and keep notes for follow-up questions.&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Another important consideration is to think like an editor. Did the subject share a partial answer that would be gold if completed? Feel free to ask the subject to expand on a thought or repeat answers in full sentences. This ensures you\u2019ll have a strong soundbite when editing the full interview.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<div style=\"position:relative;height:0;padding-bottom:56.25%\"><iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/5a9bdab51b18e7ccd0\/da83631082fe9e25?playerColor=4c78ae\" style=\"position:absolute;width:100%;height:100%;left:0;top:0\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe><\/div>\n<p><\/p><h6> Example of Asking Follow-Up Questions During A Customer Interview<\/h6><p><\/p>\n<!-- \/wp:html -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Step Five: Edit Interview<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We <a href=\"https:\/\/sproutvideo.com\/blog\/premiere-pro-vs-davinci-resolve-should-you-switch-software.html\">edited the two customer testimonial video examples using Blackmagic Davinci Resolve<\/a> and followed the CoverStory editing formula, which includes:&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><strong>Emotional Hook<\/strong>: Start with emotion or urgency. Viewers decide in less than 10 seconds if they\u2019ll stick around. Make them feel something.<\/li><li><strong>Introduction<\/strong>: Introduce us to the person and the context of their experience.<\/li><li><strong>Story &amp; Product<\/strong>: Contrast \u201cbefore\u201d and \u201cafter.\u201d Show what changed and how. The \u201cbefore\u201d tension gives meaning to the \u201cafter.\u201d<\/li><li><strong>Final Zinger<\/strong>: End with a quote or insight that sticks. The ending should be as powerful as the beginning.&nbsp;<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>We shared the first draft versions with Alex for his feedback. Here\u2019s what he said:&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<blockquote class=\"wp-block-quote\">\n  <p>\n    \u201cI love it! You guys did an awesome job! You nailed all the hooks and formats. The only little thing I would say is that it starts with a graphic. If possible, I'd start with the soundbite on screen as it\u2019s more attention-grabbing.\u201d\n  <\/p>\n  <cite style=\"font-size: 1.7em; display: block; margin-top: 0.5em;\">\n   \u2014 Alex Hoff, CoverStory\n  <\/cite>\n<\/blockquote>\n<!-- \/wp:html -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Step Six: Distribution and Repurposing Your Customer Story Video&nbsp;<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We built a <a href=\"https:\/\/sproutvideo.com\/blog\/video-content-distribution.html\" target=\"_blank\" rel=\"noreferrer noopener\">video distribution plan<\/a> to launch alongside this blog post:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Publish video to SproutVideo Video Library<\/li><li>Share the testimonial within this blog post<\/li><li>Promote the video to email subscribers<\/li><li>Share video shorts (15-30 seconds) across social media<\/li><li>Share text-based carousel posts on social media<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Additionally, here are a few ways we plan to <a href=\"https:\/\/sproutvideo.com\/blog\/make-multiple-marketing-assets-from-single-video.html\" target=\"_blank\" rel=\"noreferrer noopener\">repurpose the content<\/a>:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Create behind-the-scenes content or highlight blooper moments<\/li><li><a href=\"https:\/\/sproutvideo.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">Upload and save the raw interview<\/a> for future content<\/li><li>Share the transcript with the Product team for valuable feedback and with the Marketing team for use cases, quotes, blog posts, success stories, and other promotional material.<\/li><li><a href=\"https:\/\/sproutvideo.com\/blog\/how-to-embed-videos-on-your-website.html\" target=\"_blank\" rel=\"noreferrer noopener\">Embed the testimonial video<\/a> on relevant pages of our website&nbsp;<\/li><li>Integrate the video into our <a href=\"https:\/\/sproutvideo.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">free trial<\/a> onboarding email sequence&nbsp;<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>With this approach, each customer testimonial video becomes a gold mine of branded content.&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Final Thoughts:<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/sproutvideo.com\/blog\/customer-testimonial-videos.html\" target=\"_blank\" rel=\"noreferrer noopener\">Most customer story videos fall flat<\/a> because they haven\u2019t evolved with our attention spans. The CoverStory approach combines a modern understanding of <a href=\"https:\/\/sproutvideo.com\/blog\/how-to-track-and-improve-viewer-engagement.html\" target=\"_blank\" rel=\"noreferrer noopener\">video engagement<\/a> with timeless storytelling techniques.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<div class=\"content-cta-with-button\">\n<h5>Give Customers Room to Be Themselves<\/h5>\n<p style=\"font-size: 1.8rem; font-style: italic; margin-top: 2rem; margin-bottom: 2rem;\">\n\n\u201cI\u2019ve created hundreds of customer stories over the years. Like many B2B marketers, I have followed the tried and true model: explain the customer\u2019s industry and background, their most significant challenges, and how the product or service solves them. This model often includes a section on the resulting ROI.\n\n<br><br>\n\n\u201cThe CoverStory interview style and reflective questions give the customer room to be themselves, let their guard down, and go into more detail about their jobs and what makes them successful. The resulting footage gives the brand several options for telling an original story. This emphasis on what life was like \u201cbefore\u201d can be very telling and often more potent to viewers than ROI outcome data.\u201d<\/p>\n\n<p><i>\u2014 <a href=\"https:\/\/sproutvideo.com\/blog\/author\/tim\" target=\"_blank\" rel=\"noopener\">Tim Ryan<\/a>, SproutVideo Head of Marketing<\/i><\/p>\n\n<\/div>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph -->\n<p>Customer testimonial videos are tremendous gifts: real people sharing real stories about your product provide insights you might otherwise never discover. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When done right, testimonial videos become powerful multipurpose assets your business can use to build trust and drive sales.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:html -->\n<div class=\"content-cta-with-button\"><strong>Grow Your Business with Video<\/strong>\n\n<p class=\"file-description\">\u201cYouTube is built to keep people watching\u2014just not your content. I\u2019d rather host it where I control the experience, the branding, and the analytics.\u201d \u2014 Alex Hoff, CoverStory<\/p>\n\n<p>SproutVideo is private video hosting with the analytics you need to capture viewer attention and <strong style=\"font-size: 1.8rem\">generate real business results<\/strong>. <br><br>Start your Free Trial with SproutVideo today.\n<\/p>\n\n<a class=\"btn btn-primary\" title=\"Get started with a 30 day free trial on SproutVideo!\" href=\"https:\/\/sproutvideo.com\/signup?utm_source=blog&amp;utm_medium=blog+post&amp;utm_content=CTA+callout\" target=\"_blank\" rel=\"noopener\" aria-label=\"(opens in a new tab)\">Sign Up Now<i class=\"fa fa-chevron-right\"><\/i><\/a><\/div>\n<!-- \/wp:html -->","post_title":"How\u2019d We Do That: From Proven Formula to Compelling Customer Story Video","post_excerpt":"We recently interviewed Alex Hoff of CoverStory, who shared his formula for customer story videos that drive action. Inspired by his approach, we produced a new testimonial video (and re-edited an old one)! Watch our results and grab the framework for your next video.  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