{"id":14770,"date":"2025-09-30T15:10:08","date_gmt":"2025-09-30T19:10:08","guid":{"rendered":"https:\/\/sproutvideo.com\/blog\/?post_type=videos&#038;p=14770"},"modified":"2026-01-30T14:42:37","modified_gmt":"2026-01-30T19:42:37","slug":"tourism-marketing-through-video-how-destination-storytelling-drives-local-economies","status":"publish","type":"videos","link":"https:\/\/sproutvideo.com\/blog\/videos\/tourism-marketing-through-video-how-destination-storytelling-drives-local-economies","title":{"rendered":"Tourism Marketing Through Video: How Destination Storytelling Drives Local Economies"},"content":{"rendered":"\n<p>Once known as the &#8216;Walmart town,&#8217; Bentonville redefined itself. Today, it\u2019s a nationally recognized lifestyle destination hub, thanks to the vision of Kalene Griffith, CEO of Visit Bentonville, and her team.<\/p>\n\n\n\n<p>Through video storytelling, Visit Bentonville connects with travelers, elevates local businesses, and shapes the city\u2019s image as a lifestyle destination.<\/p>\n\n\n\n<p>Griffith shares why collaboration with community partners makes video the most powerful tool in Bentonville\u2019s story.<\/p>\n","protected":false},"author":40,"featured_media":14635,"parent":0,"template":"","meta":{"inline_featured_image":false,"_eb_attr":""},"video_category":[371],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tourism Marketing Through Video: How Destination Storytelling Drives Local Economies<\/title>\n<meta name=\"description\" content=\"How Visit Bentonville transformed the \u2018Walmart\u2019 town\u2019s narrative into a lifestyle destination hub with the power of tourism video marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/videos\/tourism-marketing-through-video-how-destination-storytelling-drives-local-economies\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourism Marketing Through Video: How Destination Storytelling Drives Local Economies\" \/>\n<meta property=\"og:description\" content=\"How Visit Bentonville transformed the \u2018Walmart\u2019 town\u2019s narrative into a lifestyle destination hub with the power of tourism video marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sproutvideo.com\/blog\/videos\/tourism-marketing-through-video-how-destination-storytelling-drives-local-economies\" \/>\n<meta property=\"og:site_name\" content=\"SproutVideo\" 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src='https:\/\/videos.sproutvideo.com\/embed\/a49bdbbd1a17e4c52e\/b31653b0d189ba9f?playerColor=4c78ae' width='640' height='360' frameborder='0' allowfullscreen referrerpolicy='no-referrer-when-downgrade' title='Video Player'><\/iframe>","video_duration":"8:39","related_blog_post":{"ID":14560,"post_author":"41","post_date":"2025-09-02 17:44:14","post_date_gmt":"2025-09-02 21:44:14","post_content":"<!-- wp:heading -->\n<h2>The ROI of Tourism Marketing<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In the U.S., more than 5,000 convention and visitor bureaus (CVBs), destination marketing organizations (DMOs), and regional tourism associations drive the travel business. These groups don\u2019t just promote places; they power local economies and act as primary tourism marketing engines for them.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Tourism is a multi-billion-dollar industry. For example, <a href=\"https:\/\/www.business.nyctourism.com\/es\/press-media\/press-releases\/NYC-Tourism-year-end-tourism-numbers-2024\" target=\"_blank\" rel=\"noreferrer noopener\">New York City Tourism + Conventions<\/a> reported an estimated $79 billion total economic impact in 2024: more than U.S. steel output and comparable to the entire video game industry.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Today, destination marketing goes beyond ads. It\u2019s about <strong>immersing travelers in an experience before they book<\/strong>. That\u2019s why Visit Bentonville, the destination marketing organization for Bentonville, Arkansas, curates a lifestyle through cinematic visuals and authentic local voices.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>A Conversation with Kalene Griffith, CEO of Visit Bentonville<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In <a href=\"https:\/\/businessvideoplaybook.vids.io\/playlists\/0a9edcb51d1887\/growing-tourism-with-storytelling-with-kalene-griffith\" target=\"_blank\" rel=\"noreferrer noopener\">Episode Five of the Business Video Playbook<\/a>, we spoke with <strong>Kalene Griffith<\/strong>, who has led Visit Bentonville since 2005. Under her leadership, Bentonville has evolved from a Walmart company town into a nationally recognized hub for cycling, art, food, and hospitality.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Griffith explained how <strong>video storytelling<\/strong> connects with travelers, elevates local businesses, and reinforces Bentonville\u2019s vision as a lifestyle destination.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p>\"Our job is to collaborate with everyone. We sit down with our partners and define shared goals for a video within five key pillars: cycling, arts, culinary, outdoor recreation, and medical and wellness tourism.\"<\/p><cite><strong><font size=\"+1\">\u2014Kalene Griffith, CEO, Visit Bentonville<\/font><\/strong><\/cite><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:paragraph -->\n<p>To discover Griffith's formula to grow tourism in Bentonville, <a href=\"https:\/\/businessvideoplaybook.vids.io\/videos\/dc9bdbbd161be2c756\/episode-5-growing-tourism-with-storytelling-with-kalene-griffith\" target=\"_blank\" rel=\"noreferrer noopener\">watch our full interview now<\/a>: <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<div style=\"position: relative; height: 0; padding-bottom: 56.25%;\"><iframe class=\"sproutvideo-player\" style=\"position: absolute; width: 100%; height: 100%; left: 0; top: 0;\" title=\"Video Player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/a49bdbbd1a17e4c52e\/b31653b0d189ba9f?playerColor=123a3a\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<!-- \/wp:html -->\n\n<!-- wp:heading -->\n<h2>5 Tourism Video Marketing Lessons from Visit Bentonville<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>1. Lead with Authentic, People-First Storytelling<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What makes Bentonville\u2019s videos resonate is the people behind the experiences. Local voices like professional mountain biker Anneke Beerten, a chef sharing a dish, or an artist explaining a mural. These people and their passions create emotional connections that polished ads can\u2019t.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/aa9bd8b6181feacc20\/2463e3e30a271261?autoPlay=true&amp;playerColor=4c78ae&amp;showControls=false&amp;loop=true\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe>\n<!-- \/wp:html -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>2. Collaborate for a Content Engine<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Instead of owning every attraction, Visit Bentonville amplifies local partners. Chefs, shop owners, and event organizers all become storytellers. This collaboration multiplies marketing impact and strengthens the local economy.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p>\"For us, it\u2019s driving traffic to our community. For them, it\u2019s driving traffic to their business directly.\"<\/p><cite><strong><font size=\"+1\">\u2014Kalene Griffith, CEO, Visit Bentonville<\/font><\/strong><\/cite><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>3. Use Video as a Sensory Bridge<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Video brings the destination to life. Viewers can see, hear, and almost feel Bentonville\u2019s trails, art, and food. In a crowded market, cinematic imagery paired with authentic voices makes travelers want to enter the story.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p>\"The video creates this experience where you want to feel and see.\"<\/p><cite><strong><font size=\"+1\">\u2014Kalene Griffith, CEO, Visit Bentonville<\/font><\/strong><\/cite><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:html -->\n<iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/dc9bd8b6181feacd56\/7d2b657c1370c930?autoPlay=true&amp;playerColor=4c78ae&amp;showControls=false&amp;loop=true\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe>\n<!-- \/wp:html -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>4. Take a Multi-Channel Approach<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Visit Bentonville blends social media, web, PR, print, and digital advertising and invests in grassroots education so locals can share the story, too.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p>\"It\u2019s our job to ensure that our hotels, restaurants, retailers, and residents all understand the story we\u2019re trying to tell.\"<\/p><cite><strong><font size=\"+1\">\u2014Kalene Griffith, CEO, Visit Bentonville<\/font><\/strong><\/cite><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>5. Build Accessibility and Inclusivity Into the Brand<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>With 80% of bike riders being casual participants, Visit Bentonville highlights families and first-time visitors over extreme athletes. Infrastructure like the wheelchair-accessible Razorback Greenway signals that the city is open and welcoming to all.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p>\"We may want to experience the trails, but we\u2019re not all going to fly through the air.\"<\/p><cite><strong><font size=\"+1\">\u2014Kalene Griffith, CEO, Visit Bentonville<\/font><\/strong><\/cite><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:heading -->\n<h2>Bentonville: A Vision Beyond Tourism<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>From the Kohler Mountain Bike Preserve with its trail-only coffee shop to The Ledger, the world\u2019s first bikeable office building, Bentonville blends recreation with everyday life. Visit Bentonville\u2019s videos show that this is more than a trip; it\u2019s a way of life.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Bentonville proves that destination marketing is most powerful when it tells a community\u2019s story through authentic video storytelling, collaboration, and inclusivity.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<p><em><strong>\ud83d\udc49 <a href=\"https:\/\/businessvideoplaybook.vids.io\/videos\/dc9bdbbd161be2c756\/episode-5-growing-tourism-with-storytelling-with-kalene-griffith\" target=\"_blank\" rel=\"noreferrer noopener\">Watch the full interview with Kalene Griffith<\/a> to learn how Visit Bentonville uses video to turn visitors into believers.<\/strong><\/em><\/p>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph -->\n<p>If you\u2019d like a quick summary of the main points and answers to common questions about tourism and destination marketing, <strong><a href=\"#bvp-5-faq\">see the FAQ section below<\/a><\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<div>&nbsp;<\/div><div style=\"background-color: rgba(232, 240, 211, 0.8); padding: 20px; border-radius: 8px; width: 100%; max-width: 800px; box-sizing: border-box; margin: auto; border: 2px solid #c5d57e;\">\n<a href=\"https:\/\/businessvideoplaybook.vids.io\/videos\/dc9bdbbd161be2c756\/episode-5-growing-tourism-with-storytelling-with-kalene-griffith\" target=\"_blank\" rel=\"noopener\"><img src=\"https:\/\/images.sproutvideo.com\/029a7eeede72fa0e80ff7dda38c8e5e9\/76d068575f3a5668d416ac7a9bca5d6a\/poster_frames\/frame_1756403615.jpg\" style=\"margin-top: 0rem; margin-bottom: 0rem\"><\/a>\n<h3>Episode 5: Growing Tourism with Storytelling with Kalene Griffith<\/h3>\n<p><strong>This episode offers helpful insights and practical tools:<\/strong><\/p>\n<ul>\n<li>Downloadable guide: Tourism Video Marketing Playbook<\/li>\n<li>Full interview transcript<\/li>\n<li>Ready-to-share FAQ for internal stakeholders<\/li>\n<\/ul>\n<div style=\"text-align: center; margin-top: 2.5rem; margin-bottom: 2rem\"><a style=\"background-color: #145b4b; color: #ffffff; text-decoration: none; text-transform: uppercase; letter-spacing: 0.1rem; padding: 18px 36px; border-radius: 8px; font-weight: bold; font-size: 1.6rem; display: inline-block; transition: background-color 0.3s;\" href=\"https:\/\/businessvideoplaybook.vids.io\/videos\/dc9bdbbd161be2c756\/episode-5-growing-tourism-with-storytelling-with-kalene-griffith\" target=\"_blank\" rel=\"noopener\">Watch The Full Interview <\/a><\/div>\n<\/div>\n<div>&nbsp;<\/div>\n<!-- \/wp:html -->\n\n<!-- wp:heading -->\n<h2 id=\"bvp-5-faq\"><strong>FAQ:<\/strong> Tourism &amp; Destination Marketing with Visit Bentonville<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>1. <strong>What is a destination marketing company?<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A destination marketing company (DMC) partners with cities, regions, or attractions to promote them as travel destinations. Unlike a traditional travel agency, a DMC focuses on branding and storytelling that inspire people to visit, stay longer, and support local businesses.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>2. <strong>How does tourism destination marketing work?<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Tourism destination marketing connects travelers to experiences before they arrive. It uses tools like video storytelling, social media, PR, and community partnerships to showcase a destination\u2019s culture, attractions, and lifestyle. The goal is to spark emotional connections that lead to trips and visitor spending.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>3. <strong>What services do destination marketing organizations provide?<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Destination marketing organizations (DMOs) provide tourism destination marketing services such as:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><strong>Video production and storytelling campaigns<\/strong><\/li><li><strong>Digital and social media marketing<\/strong><\/li><li><strong>Community collaboration and co-marketing<\/strong><\/li><li><strong>Hospitality education and training<\/strong><\/li><li><strong>Event promotion and PR<\/strong><\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These services help align a community\u2019s identity with its tourism brand.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>4. <strong>Why does Bentonville\u2019s story matter in tourism marketing?<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Bentonville, Arkansas, transformed from a Walmart company town into a nationally recognized hub for cycling, arts, food, and hospitality. Its success shows how a <strong>shared vision plus authentic storytelling<\/strong> can reposition a destination and attract new types of visitors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>5. <strong>How does Visit Bentonville use video marketing?<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.visitbentonville.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visit Bentonville<\/a> uses cinematic visuals and authentic local voices to make travelers feel like they already belong. Videos feature chefs, artists, athletes, and business owners, creating a people-first story that builds trust and emotional connection.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<blockquote class=\"wp-block-quote\"><p>\"<i>The video creates this experience where you want to feel and see.\"<\/i> <\/p><cite><strong><font size=\"+1\">\u2014Kalene Griffith<\/font><\/strong><\/cite><\/blockquote>\n<!-- \/wp:html -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>6. <strong>What role does collaboration play in destination marketing?<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Collaboration is central to Visit Bentonville\u2019s strategy. The DMO works with chefs, artists, shop owners, and event organizers to create content that benefits both the city\u2019s brand and local businesses.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p><i>\"For us, it\u2019s driving traffic to our community. For them, it\u2019s driving traffic to their business directly.\"<\/i><\/p><cite><strong><font size=\"+1\">\u2014Kalene Griffith, CEO, Visit Bentonville<\/font><\/strong><\/cite><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>7. <strong>Why is authenticity important in tourism marketing?<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Authenticity builds credibility. Travelers trust locals more than ads. Visit Bentonville creates insider perspectives that inspire action by spotlighting real people, like professional mountain bikers or chefs sharing a dish.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>8. <strong>How do accessibility and inclusivity fit into destination marketing?<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Bentonville\u2019s videos highlight that the city is welcoming to <strong>families, first-time visitors, and casual riders<\/strong>, not just elite athletes. Infrastructure like the <strong>Razorback Greenway<\/strong>, a 40-mile wheelchair-accessible paved trail, ensures everyone feels included in the city\u2019s tourism story.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>9. <strong>What channels are most effective for destination marketing?<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Visit Bentonville uses a <strong>multi-channel approach:<\/strong> social media, digital ads, PR, print, and grassroots education. They also train local residents and businesses to understand the story, so the whole community reinforces the brand.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":14639,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/09\/VisitBentonville_v2b-1-1200x675.jpg\" alt=\"\" class=\"wp-image-14639\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>10. <strong>What can other destinations learn from Bentonville\u2019s success?<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><li><strong>Lead with authentic storytelling<\/strong>: People connect with people more than scenery.<\/li><li><strong>Collaborate with local partners<\/strong>: Shared goals create shared wins.<\/li><li><strong>Think multi-channel<\/strong>: Blend digital, PR, social, and grassroots education.<\/li><li><strong>Prioritize inclusivity<\/strong>: Market to casual visitors as much as experts.<\/li><li><strong>Use video as a sensory bridge<\/strong>: Show what makes your destination come alive.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:html -->\n<hr>\n<!-- \/wp:html -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Want to tell your destination\u2019s story with impact?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/sproutvideo.com\/signup\" target=\"_blank\" rel=\"noopener\">Start your free trial of SproutVideo<\/a> today and bring your community to life through video.<\/p>\n<!-- \/wp:paragraph -->","post_title":"Tourism Marketing Through Video: How Destination Storytelling Drives Local Economies","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"tourism-marketing-through-video","to_ping":"","pinged":"","post_modified":"2025-09-18 14:46:31","post_modified_gmt":"2025-09-18 18:46:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/sproutvideo.com\/blog\/?p=14560","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},"related_videos":false},"_links":{"self":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/videos\/14770"}],"collection":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/types\/videos"}],"author":[{"embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/users\/40"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/media\/14635"}],"wp:attachment":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/media?parent=14770"}],"wp:term":[{"taxonomy":"video_category","embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/video_category?post=14770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}