Tobi Flowers, CEO<\/strong> of award-winning TraCorp LMS. <\/p>\n\n\n\nFlowers helps global companies build effective learning programs, integrating with SproutVideo for a seamless video backend. Together, we support the corporate training for a 7,000-location hotel chain, among other mutual clients.<\/p>\n\n\n\n
Gain three actionable strategies for effective and measurable training, with invaluable insights on how to scale brand consistency.<\/p>\n","protected":false},"author":40,"featured_media":15043,"parent":0,"template":"","meta":{"inline_featured_image":false,"_eb_attr":""},"video_category":[371],"yoast_head":"\n
L&D Strategy: A Video Framework for Measurable Results<\/title>\n<meta name=\"description\" content=\"Produce measurable results. Discover effective learning and development strategies for maximizing the impact of corporate training.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/videos\/learning-and-development-strateg\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&D Strategy: A Video Framework for Measurable Results\" \/>\n<meta property=\"og:description\" content=\"Produce measurable results. Discover effective learning and development strategies for maximizing the impact of corporate training.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sproutvideo.com\/blog\/videos\/learning-and-development-strateg\" \/>\n<meta property=\"og:site_name\" content=\"SproutVideo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SproutVideo\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-30T19:45:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/11\/BVPE8_YTThumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SproutVideo\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\",\"name\":\"SproutVideo\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SproutVideo\",\"https:\/\/www.instagram.com\/sproutvideo\",\"https:\/\/www.linkedin.com\/company\/sproutvideo\",\"https:\/\/www.youtube.com\/sproutvideo\",\"https:\/\/www.pinterest.com\/sproutvideo\",\"https:\/\/twitter.com\/SproutVideo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"width\":250,\"height\":318,\"caption\":\"SproutVideo\"},\"image\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"name\":\"SproutVideo\",\"description\":\"Video hosting for business\",\"publisher\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sproutvideo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/videos\/learning-and-development-strateg#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/11\/BVPE8_YTThumbnail.jpg\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/11\/BVPE8_YTThumbnail.jpg\",\"width\":1280,\"height\":720,\"caption\":\"Learning and Development Strategy\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/videos\/learning-and-development-strateg#webpage\",\"url\":\"https:\/\/sproutvideo.com\/blog\/videos\/learning-and-development-strateg\",\"name\":\"L&D Strategy: A Video Framework for Measurable Results\",\"isPartOf\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/videos\/learning-and-development-strateg#primaryimage\"},\"datePublished\":\"2025-11-17T21:40:19+00:00\",\"dateModified\":\"2026-01-30T19:45:25+00:00\",\"description\":\"Produce measurable results. Discover effective learning and development strategies for maximizing the impact of corporate training.\",\"breadcrumb\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/videos\/learning-and-development-strateg#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sproutvideo.com\/blog\/videos\/learning-and-development-strateg\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/videos\/learning-and-development-strateg#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sproutvideo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Videos\",\"item\":\"https:\/\/sproutvideo.com\/blog\/videos\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"L&D Strategy: A Video Framework for Measurable Results\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L&D Strategy: A Video Framework for Measurable Results","description":"Produce measurable results. Discover effective learning and development strategies for maximizing the impact of corporate training.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sproutvideo.com\/blog\/videos\/learning-and-development-strateg","og_locale":"en_US","og_type":"article","og_title":"L&D Strategy: A Video Framework for Measurable Results","og_description":"Produce measurable results. Discover effective learning and development strategies for maximizing the impact of corporate training.","og_url":"https:\/\/sproutvideo.com\/blog\/videos\/learning-and-development-strateg","og_site_name":"SproutVideo","article_publisher":"https:\/\/www.facebook.com\/SproutVideo","article_modified_time":"2026-01-30T19:45:25+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/11\/BVPE8_YTThumbnail.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@SproutVideo","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/sproutvideo.com\/blog\/#organization","name":"SproutVideo","url":"https:\/\/sproutvideo.com\/blog\/","sameAs":["https:\/\/www.facebook.com\/SproutVideo","https:\/\/www.instagram.com\/sproutvideo","https:\/\/www.linkedin.com\/company\/sproutvideo","https:\/\/www.youtube.com\/sproutvideo","https:\/\/www.pinterest.com\/sproutvideo","https:\/\/twitter.com\/SproutVideo"],"logo":{"@type":"ImageObject","@id":"https:\/\/sproutvideo.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png","contentUrl":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png","width":250,"height":318,"caption":"SproutVideo"},"image":{"@id":"https:\/\/sproutvideo.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/sproutvideo.com\/blog\/#website","url":"https:\/\/sproutvideo.com\/blog\/","name":"SproutVideo","description":"Video hosting for business","publisher":{"@id":"https:\/\/sproutvideo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sproutvideo.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/sproutvideo.com\/blog\/videos\/learning-and-development-strateg#primaryimage","inLanguage":"en-US","url":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/11\/BVPE8_YTThumbnail.jpg","contentUrl":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/11\/BVPE8_YTThumbnail.jpg","width":1280,"height":720,"caption":"Learning and Development Strategy"},{"@type":"WebPage","@id":"https:\/\/sproutvideo.com\/blog\/videos\/learning-and-development-strateg#webpage","url":"https:\/\/sproutvideo.com\/blog\/videos\/learning-and-development-strateg","name":"L&D Strategy: A Video Framework for Measurable Results","isPartOf":{"@id":"https:\/\/sproutvideo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sproutvideo.com\/blog\/videos\/learning-and-development-strateg#primaryimage"},"datePublished":"2025-11-17T21:40:19+00:00","dateModified":"2026-01-30T19:45:25+00:00","description":"Produce measurable results. Discover effective learning and development strategies for maximizing the impact of corporate training.","breadcrumb":{"@id":"https:\/\/sproutvideo.com\/blog\/videos\/learning-and-development-strateg#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sproutvideo.com\/blog\/videos\/learning-and-development-strateg"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sproutvideo.com\/blog\/videos\/learning-and-development-strateg#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sproutvideo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Videos","item":"https:\/\/sproutvideo.com\/blog\/videos"},{"@type":"ListItem","position":3,"name":"L&D Strategy: A Video Framework for Measurable Results"}]}]}},"acf":{"embed_type":"Video","embed_code":"<iframe class='sproutvideo-player' src='https:\/\/videos.sproutvideo.com\/embed\/109bdeb71d15e8c19a\/c2491e3b17ebd38a?playerColor=4c78ae' width='640' height='360' frameborder='0' allowfullscreen referrerpolicy='no-referrer-when-downgrade' title='Video Player'><\/iframe>","video_duration":"17:14","related_blog_post":{"ID":15038,"post_author":"41","post_date":"2025-11-17 16:19:43","post_date_gmt":"2025-11-17 21:19:43","post_content":"<!-- wp:paragraph -->\n<p>Learning that sticks. For an effective learning and development strategy, this is the critical challenge. How can companies ensure employees engage with training and retain the material on the job? <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In episode eight of the <strong>Business Video Playbook<\/strong>, we talk with Tobi Flowers, CEO of the award-winning <a href=\"https:\/\/www.tracorp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TraCorp LMS<\/a>. TraCorp is a full-service learning company that delivers customized, accessible training for businesses, including one of <a href=\"https:\/\/sproutvideo.com\/security\" target=\"_blank\" rel=\"noreferrer noopener\">SproutVideo\u2019s global hotel customers<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Businesses rely on TraCorp for learning and development strategy and to build training that drives measurable business impact. SproutVideo integrates with TraCorp LMS, providing secure video hosting for sharing, bitrate streaming, and rich analytics directly within their learning and development ecosystem. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<div style=\"position:relative;height:0;padding-bottom:56.25%\"><iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/109bdeb71d15e8c19a\/c2491e3b17ebd38a?playerColor=0d2b2b\" style=\"position:absolute;width:100%;height:100%;left:0;top:0\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe><\/div>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":6} -->\n<h6 class=\"has-text-align-center\"><a href=\"https:\/\/business-playbook.sproutvideo.com\/subscribe\" target=\"_blank\" rel=\"noreferrer noopener\">Join the Business Video Playbook<\/a><\/h6>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In the interview, Flowers shares how to achieve better results for employees and organizations through video and innovative L&D design. Busy leaders may be tempted to offer courses that merely check the training requirements box. But Flowers makes the case for investing in content as a priority.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>You\u2019ll learn<\/strong>:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Why short, well-designed videos can replace hours of reading manuals. <\/li><li>Proven enterprise learning and development strategies that scale for SMBs. <\/li><li>Metrics to track employee skill absorption versus just clicking \u2018complete\u2019.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2>3 Learning and Development Strategies for an Effective Training Framework<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>1. Replace Documentation with Video Training<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Compliance training is often presented in written form, making it challenging for employees to engage and absorb the necessary information: \u201cStudies show that 70\u201380% of learners prefer video over reading a document or traditional e-learning.\"<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<blockquote class=\"wp-block-quote\">\n<p>\u201cTraining is one of those things that everybody loves or hates. One way to encourage people to want to take training is to make it available as a video. Video and great storytelling make training more engaging, allowing employees to retain more information and organizations to see a real impact.\u201d<\/p>\n<cite style=\"font-size: 1.7em; display: block; margin-top: 0.5em;\"> <strong>\u2014 Tobi Flowers, CEO of TraCorp LMS<\/strong><\/cite><\/blockquote>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph -->\n<p>Therefore, consider replacing text documentation with videos that employ storytelling. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Video is also effective for organizational communication. For example, in lieu of distributing a memo or documentation, you might share a video interview with an executive discussing new policies or procedures. This more engaging approach of communicating helps employees understand why the changes matter.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<div style=\"position:relative;height:0;padding-bottom:56.25%\"><iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/109bdeb71b12ebc39a\/776e1986a266ff25?playerColor=0d2b2b\" style=\"position:absolute;width:100%;height:100%;left:0;top:0\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe><\/div>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":6} -->\n<h6 class=\"has-text-align-center\"><strong>Watch Flowers share more in this short video.<\/strong><\/h6>\n<!-- \/wp:heading -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>2. Prioritize High-Impact Content & Localization Needs<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>L&D teams face constant pressure to do more with less. As organizations grow, they must manage multiple requests, software rollouts, and localization for multiple languages or regions. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<blockquote class=\"wp-block-quote\">\n<p>\u201cLearning and development teams have to be highly efficient. One of the things we do when designing programs is to ask if the training needs to be localized. This helps us prepare an inventory of language translations.\u201d<\/p>\n<cite style=\"font-size: 1.7em; display: block; margin-top: 0.5em;\"> <strong>\u2014 Tobi Flowers, CEO of TraCorp LMS<\/strong><\/cite><\/blockquote>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph -->\n<p>Flowers prioritizes high-impact content over platform features in her learning and development strategy: \u201cWe\u2019re always looking at the biggest picture. What program would have the highest impact? Let\u2019s invest our resources there. Spend as much of your budget as possible on content and the training itself.\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<div style=\"position:relative;height:0;padding-bottom:56.25%\"><iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/5a9bdeb71b12ebccd0\/705eb04a91c7ec47?playerColor=0d2b2b\" style=\"position:absolute;width:100%;height:100%;left:0;top:0\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe><\/div>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":6} -->\n<h6 class=\"has-text-align-center\"><strong>Watch Flowers<\/strong> <strong>share more in this short video.<\/strong><\/h6>\n<!-- \/wp:heading -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>3. Create A Short Video for Each Step<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Ensuring employees effectively absorb video-based learning requires a strategic approach.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<blockquote class=\"wp-block-quote\">\n<p>\u201cIf the goal is to make sure that someone can complete their day-to-day activities inside a piece of software, we're going to pick an approach where we're building very short videos that just cover individual steps.\u201d<\/p>\n<cite style=\"font-size: 1.7em; display: block; margin-top: 0.5em;\"> <strong>\u2014 Tobi Flowers, CEO of TraCorp LMS<\/strong><\/cite><\/blockquote>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph -->\n<p>Create short, focused videos that cover individual workflow steps. This content allows employees to easily reference the specific material they need, making the learning process smoother and more effective. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<div style=\"position:relative;height:0;padding-bottom:56.25%\"><iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/069bdeb71b12eac78c\/1ba204caa2c1f633?playerColor=0d2b2b\" style=\"position:absolute;width:100%;height:100%;left:0;top:0\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe><\/div>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":6} -->\n<h6 class=\"has-text-align-center\"><strong>Watch Flowers share more in this short video.<\/strong><\/h6>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Flowers shares inside tips on how TraCorp uses storyboarding and decision-based learning to design highly impactful video content. <strong><a href=\"https:\/\/business-playbook.sproutvideo.com\/videos\/a49bdeb71e1ce6c72e\/videos-role-in-corporate-l-d-strategy-with-tobi-flowers\" target=\"_blank\" rel=\"noreferrer noopener\">Watch the full interview now<\/a><\/strong>. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Bonus: Scale Brand Consistency with Video <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>As a business grows, L&D teams become increasingly responsible for brand consistency. Scaling brand standards is especially crucial for franchises and multi-location companies, where customer satisfaction and brand integrity depend on maintaining these standards. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<blockquote class=\"wp-block-quote\">\n<p>\u201cStarbucks is known for its drinks being the same at every single location. I would bet there is a lot of video training that goes into teaching people how to make the drinks exactly the same across all locations.\u201d<\/p>\n<cite style=\"font-size: 1.7em; display: block; margin-top: 0.5em;\"> <strong>\u2014 Tobi Flowers, CEO of TraCorp LMS<\/strong><\/cite><\/blockquote>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph -->\n<p>Videos help organizations communicate standards clearly and efficiently, where long manuals and slide decks often fail to do so.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<div style=\"position:relative;height:0;padding-bottom:56.25%\"><iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/aa9bdeb71b12eac520\/9e46f204cc9aa3bb?playerColor=0d2b2b\" style=\"position:absolute;width:100%;height:100%;left:0;top:0\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe><\/div>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":6} -->\n<h6 class=\"has-text-align-center\"><strong>Watch Flowers share more in this short video.<\/strong><\/h6>\n<!-- \/wp:heading -->\n\n<!-- wp:heading -->\n<h2>Effective Videos Are Your Secret L&D Weapon<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Discover how TraCorp leverages its innovative learning and development strategy to design engaging and<strong> measurable training programs<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<br><div style=\"background-color: rgba(232, 240, 211, 0.8); padding: 20px; border-radius: 8px; text-align: center; width: 100%; max-width: 600px; box-sizing: border-box; margin: auto; border: 2px solid #c5d57e;\">\n\n <h3 style=\"margin-bottom: 1rem;\">A Training Framework for Measurable Results<\/h3>\n\n <a href=\"https:\/\/business-playbook.sproutvideo.com\/videos\/a49bdeb71e1ce6c72e\/videos-role-in-corporate-l-d-strategy-with-tobi-flowers\" target=\"_blank\" rel=\"noopener\">\n\n <img src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/11\/BVPE8_YTThumbnail-1200x675.jpg\" alt=\"\" class=\"wp-image-15043\" alt=\"The Business Video Playbook by SproutVideo\" style=\"width: 100%; height: auto; border-radius: 6px; display: block;\">\n <\/a>\n \n <p style=\"margin: 0;\"><a href=\"https:\/\/business-playbook.sproutvideo.com\/videos\/a49bdeb71e1ce6c72e\/videos-role-in-corporate-l-d-strategy-with-tobi-flowers\" target=\"_blank\" style=\"color: inherit; text-decoration: none; font-weight: bold;\" onmouseover=\"this.style.color='#145b4b';\" onmouseout=\"this.style.color='inherit';\" rel=\"noopener\">Watch the Full Episode Now<\/a><\/p>\n\n<\/div><br>\n<!-- \/wp:html -->\n\n<!-- wp:heading -->\n<h2>Why L&D Teams Choose SproutVideo<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>TraCorp LMS integrates with SproutVideo, which operates as its high-powered video backend. This integration enables TraCorp to upload videos or embed video-based courses directly within their platform. The system automatically handles the upload to SproutVideo in the background.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Often, companies use an LMS to create a record trail, ensuring protection in the event of an audit. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<blockquote class=\"wp-block-quote\">\n<p>\u201cThat\u2019s what\u2019s so nice about integrating with SproutVideo: TraCorp\u2019s LMS provides all learning and development compliance records. Customers don\u2019t have to go directly to SproutVideo. They get all the benefits of using SproutVideo while being able to access their records in one place.\u201d<\/p>\n<cite style=\"font-size: 1.7em; display: block; margin-top: 0.5em;\"> <strong>\u2014 Tobi Flowers, CEO of TraCorp LMS<\/strong><\/cite><\/blockquote>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph -->\n<p>The integration also provides rich analytics (views, engagement, drop-off points, etc.) to measure the real impact of training. Beyond compliance needs,<strong> video analytics enable L&D teams to identify what went well and how to enhance their video content<\/strong>. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u201cOur customers can evaluate who watched the video. They can determine if our email communications successfully engaged learners. They can see if viewers drop off during the video, and if so, why? <strong>The rich video analytics allow us to reflect on what we did well or where we have room for improvement.<\/strong> It\u2019s just fantastic that it\u2019s all baked in,\u201d shared Flowers. Grab your <a href=\"https:\/\/sproutvideo.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>free 30-day trial<\/strong><\/a> today.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<br>\n<div style=\"background-color: rgba(232, 240, 211, 0.8); padding: 20px; border-radius: 8px; width: 100%; max-width: 800px; box-sizing: border-box; margin: auto; border: 2px solid #c5d57e;\">\n\n <h2 style=\"margin-bottom: .8rem;\">Secure Video Hosting for Business<\/h2>\n<p><\/p>\n <p>Built to power your business needs, SproutVideo is your dedicated video engine.<\/p>\n<ul>\n<li>Share videos securely with SSO or login protection.<\/li>\n<li>Track individual engagement with detailed analytics.<\/li>\n<li>Deliver seamless playback with adaptive bitrate streaming.<\/li>\n<\/ul>\n<p>Try every platform feature free with your 30-day trial. Our human-powered support team is here to help. No credit card, no commitment; no monkey business.<\/p>\n\n <div style=\"text-align: left; margin-top: 1.75rem;\">\n <a href=\"https:\/\/sproutvideo.com\/signup?utm_source=blog&utm_medium=blog+post&utm_content=CTA+callout\" target=\"_blank\" rel=\"noopener\" style=\"background-color: #145b4b; color: #ffffff; text-decoration: none; padding: 18px 36px; border-radius: 8px; font-weight: bold; font-size: 1.6rem; display: inline-block; transition: background-color 0.3s;\">\n Start Today\n <\/a>\n <\/div>\n<\/div>\n<br>\n<!-- \/wp:html -->","post_title":"Learning and Development Strategy: A Video Framework for Better Results","post_excerpt":"Learning that sticks. For an effective learning and development strategy, this is the critical challenge. Learn how Tobi Flowers, CEO of TraCorp LMS, creates training that drives measurable business impact. You\u2019ll gain three L&D strategies for effective content and learn how global companies scale brand consistency.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"learning-and-development-strategy","to_ping":"","pinged":"","post_modified":"2025-12-02 16:46:29","post_modified_gmt":"2025-12-02 21:46:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/sproutvideo.com\/blog\/?p=15038","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},"related_videos":false},"_links":{"self":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/videos\/15145"}],"collection":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/types\/videos"}],"author":[{"embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/users\/40"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/media\/15043"}],"wp:attachment":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/media?parent=15145"}],"wp:term":[{"taxonomy":"video_category","embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/video_category?post=15145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}