{"id":5172,"date":"2020-03-05T15:33:00","date_gmt":"2020-03-05T20:33:00","guid":{"rendered":"https:\/\/sproutvideo.com\/blog\/?post_type=videos&p=5172"},"modified":"2020-03-05T16:04:50","modified_gmt":"2020-03-05T21:04:50","slug":"four-secrets-to-optimizing-video-for-social-sharing","status":"publish","type":"videos","link":"https:\/\/sproutvideo.com\/blog\/videos\/four-secrets-to-optimizing-video-for-social-sharing","title":{"rendered":"Four Secrets to Optimizing Video for Social Sharing"},"content":{"rendered":"\n

Marketing videos are rarely shared in just one place. Most are published not just on your website, but across a multitude of social platforms, each with different aspect ratios, resolution limits, and time limits.<\/p>\n\n\n\n

So, how can you make sure your video will work no matter where it’s being shared without quadrupling your workload?<\/p>\n\n\n\n

In this episode of our \u201cHow To Video<\/a>\u201d series, we\u2019re taking a look at how to plan your video shoot for optimal results on social media.<\/p>\n","protected":false},"author":26,"featured_media":5169,"parent":0,"template":"","meta":{"inline_featured_image":false,"_eb_attr":""},"video_category":[10],"yoast_head":"\nFour Secrets to Optimizing Video for Social Sharing | SproutVideo<\/title>\n<meta name=\"description\" content=\"Marketing videos are rarely shared in just one place. Most are published not just on your website, but across a multitude of social platforms, each with\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/videos\/four-secrets-to-optimizing-video-for-social-sharing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four Secrets to Optimizing Video for Social Sharing | SproutVideo\" \/>\n<meta property=\"og:description\" content=\"Marketing videos are rarely shared in just one place. Most are published not just on your website, but across a multitude of social platforms, each with\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sproutvideo.com\/blog\/videos\/four-secrets-to-optimizing-video-for-social-sharing\" \/>\n<meta property=\"og:site_name\" content=\"SproutVideo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SproutVideo\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-05T21:04:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2020\/03\/Blog_030520.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1320\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SproutVideo\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\",\"name\":\"SproutVideo\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SproutVideo\",\"https:\/\/www.instagram.com\/sproutvideo\",\"https:\/\/www.linkedin.com\/company\/sproutvideo\",\"https:\/\/www.youtube.com\/sproutvideo\",\"https:\/\/www.pinterest.com\/sproutvideo\",\"https:\/\/twitter.com\/SproutVideo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"width\":250,\"height\":318,\"caption\":\"SproutVideo\"},\"image\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"name\":\"SproutVideo\",\"description\":\"Video hosting for business\",\"publisher\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sproutvideo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/videos\/four-secrets-to-optimizing-video-for-social-sharing#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2020\/03\/Blog_030520.jpg\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2020\/03\/Blog_030520.jpg\",\"width\":1320,\"height\":740,\"caption\":\"Social Media Crop Lines\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/videos\/four-secrets-to-optimizing-video-for-social-sharing#webpage\",\"url\":\"https:\/\/sproutvideo.com\/blog\/videos\/four-secrets-to-optimizing-video-for-social-sharing\",\"name\":\"Four Secrets to Optimizing Video for Social Sharing | SproutVideo\",\"isPartOf\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/videos\/four-secrets-to-optimizing-video-for-social-sharing#primaryimage\"},\"datePublished\":\"2020-03-05T20:33:00+00:00\",\"dateModified\":\"2020-03-05T21:04:50+00:00\",\"description\":\"Marketing videos are rarely shared in just one place. Most are published not just on your website, but across a multitude of social platforms, each with\",\"breadcrumb\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/videos\/four-secrets-to-optimizing-video-for-social-sharing#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sproutvideo.com\/blog\/videos\/four-secrets-to-optimizing-video-for-social-sharing\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/videos\/four-secrets-to-optimizing-video-for-social-sharing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sproutvideo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Videos\",\"item\":\"https:\/\/sproutvideo.com\/blog\/videos\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Four Secrets to Optimizing Video for Social Sharing\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Four Secrets to Optimizing Video for Social Sharing | SproutVideo","description":"Marketing videos are rarely shared in just one place. Most are published not just on your website, but across a multitude of social platforms, each with","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sproutvideo.com\/blog\/videos\/four-secrets-to-optimizing-video-for-social-sharing","og_locale":"en_US","og_type":"article","og_title":"Four Secrets to Optimizing Video for Social Sharing | SproutVideo","og_description":"Marketing videos are rarely shared in just one place. Most are published not just on your website, but across a multitude of social platforms, each with","og_url":"https:\/\/sproutvideo.com\/blog\/videos\/four-secrets-to-optimizing-video-for-social-sharing","og_site_name":"SproutVideo","article_publisher":"https:\/\/www.facebook.com\/SproutVideo","article_modified_time":"2020-03-05T21:04:50+00:00","og_image":[{"width":1320,"height":740,"url":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2020\/03\/Blog_030520.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@SproutVideo","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/sproutvideo.com\/blog\/#organization","name":"SproutVideo","url":"https:\/\/sproutvideo.com\/blog\/","sameAs":["https:\/\/www.facebook.com\/SproutVideo","https:\/\/www.instagram.com\/sproutvideo","https:\/\/www.linkedin.com\/company\/sproutvideo","https:\/\/www.youtube.com\/sproutvideo","https:\/\/www.pinterest.com\/sproutvideo","https:\/\/twitter.com\/SproutVideo"],"logo":{"@type":"ImageObject","@id":"https:\/\/sproutvideo.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png","contentUrl":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png","width":250,"height":318,"caption":"SproutVideo"},"image":{"@id":"https:\/\/sproutvideo.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/sproutvideo.com\/blog\/#website","url":"https:\/\/sproutvideo.com\/blog\/","name":"SproutVideo","description":"Video hosting for business","publisher":{"@id":"https:\/\/sproutvideo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sproutvideo.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/sproutvideo.com\/blog\/videos\/four-secrets-to-optimizing-video-for-social-sharing#primaryimage","inLanguage":"en-US","url":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2020\/03\/Blog_030520.jpg","contentUrl":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2020\/03\/Blog_030520.jpg","width":1320,"height":740,"caption":"Social Media Crop Lines"},{"@type":"WebPage","@id":"https:\/\/sproutvideo.com\/blog\/videos\/four-secrets-to-optimizing-video-for-social-sharing#webpage","url":"https:\/\/sproutvideo.com\/blog\/videos\/four-secrets-to-optimizing-video-for-social-sharing","name":"Four Secrets to Optimizing Video for Social Sharing | SproutVideo","isPartOf":{"@id":"https:\/\/sproutvideo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sproutvideo.com\/blog\/videos\/four-secrets-to-optimizing-video-for-social-sharing#primaryimage"},"datePublished":"2020-03-05T20:33:00+00:00","dateModified":"2020-03-05T21:04:50+00:00","description":"Marketing videos are rarely shared in just one place. Most are published not just on your website, but across a multitude of social platforms, each with","breadcrumb":{"@id":"https:\/\/sproutvideo.com\/blog\/videos\/four-secrets-to-optimizing-video-for-social-sharing#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sproutvideo.com\/blog\/videos\/four-secrets-to-optimizing-video-for-social-sharing"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sproutvideo.com\/blog\/videos\/four-secrets-to-optimizing-video-for-social-sharing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sproutvideo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Videos","item":"https:\/\/sproutvideo.com\/blog\/videos"},{"@type":"ListItem","position":3,"name":"Four Secrets to Optimizing Video for Social Sharing"}]}]}},"acf":{"embed_code":"<iframe class='sproutvideo-player' src='https:\/\/videos.sproutvideo.com\/embed\/709edab01f1eeecbf8\/39d75235edc660de?playerTheme=dark&playerColor=4c78ae' width='630' height='354' frameborder='0' allowfullscreen><\/iframe>","video_duration":"4:19","related_blog_post":{"ID":5151,"post_author":"26","post_date":"2020-03-05 16:04:24","post_date_gmt":"2020-03-05 21:04:24","post_content":"Marketing videos are rarely shared in just one place. Most are published not just on your website, but across a multitude of social platforms, each with different aspect ratios, resolution limits, and time limits.\n\nSo, how can you make sure your video will work no matter where it's being shared without quadrupling your workload?\n\nIn this episode of our \u201c<a href=\"https:\/\/sproutvideo.com\/blog\/category\/how-to-video-series\">How To Video<\/a>\u201d series, we\u2019re taking a look at how to plan your video shoot for optimal results on social media.\n\n<!--more-->\n\nJoin Nick LaClair, Creative Director at SproutVideo, as he takes you through four simple tips to make the most out of your next marketing video project.\n\n<iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/709edab01f1eeecbf8\/39d75235edc660de?playerTheme=dark&playerColor=4c78ae\" width=\"630\" height=\"354\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<h2>Shooting Social Video<\/h2>\nTo engage viewers, it's ideal to optimize multiple versions of your video for as many different platforms as needed. You can achieve this in an efficient manner with these four proactive steps.\n<h2>1. Plan to Crop<\/h2>\nWith so many different video platforms, there are a ton of aspect ratios to keep track of. Shooting 16:9 and hoping that a crop will work is not ideal. You can usually see right away when videos do this because they\u2019re cropped in slightly too close, like the two examples below.\n\n<img class=\"alignnone size-medium wp-image-5164\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2020\/03\/Crop-TooClose-800x712.jpg\" alt=\"Crop screenshot comparison \" width=\"800\" height=\"712\">\n\nThere are two main options: you can either plan your videos with cropping in mind to allow for better composition, or shoot a different video for each platform. The latter would be very time-consuming, but luckily, the former is easier than you think.\n<h3>Shoot in 4K<\/h3>\nFirst, shooting in 4K can be very helpful. While 4K is overkill for just about anything except TV or cinema, it can be your saving grace when shooting for social. The 4K resolution will give you the ability to crop for any platform.\n\nFor instance, Facebook\u2019s max resolution is 1280p x 720p, and Instagram is 1080p x 1080p. Since 4K is 3840p x 2160p, it has those formats covered with room to spare.\n\n<span style=\"font-weight: 400;\"><iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/1c9edab41c1be3cb94\/ec7fb25f491c3272?autoPlay=true&background=true&loop=true\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span>\n\nRefer to this guide from SproutSocial to stay current on the ever-changing social video standards: <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-image-sizes-guide\/\">Always Up-to-Date Guide to Social Media Video Specs<\/a>\n<h3>Use a Wide Shot<\/h3>\nSecondly, when planning to crop, you\u2019ll need to use a wide shot as opposed to a close-up. This will allow you to fit more of your subject in the frame. Then, when you crop your video in post-production, you'll have more to work with. Otherwise, you run the risk of cutting part of your subject out of the frame.\n\nSome cameras or external monitors will allow you to set custom markers or frame lines so you can see exactly where the crop will go. If your camera doesn\u2019t have that option, pieces of tape on your viewfinder or external monitor will allow you to preview the crop.\n\nBelow is a table of measurements for your reference to help you create tape guides on your monitor.\n\n<iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/7c9edab41c1be2c2f4\/e586a96929c4856e?autoPlay=true&background=true&loop=true&playerColor=4c78ae\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<table>\n<tbody>\n<tr>\n<td>SIZE (in.)<\/td>\n<td>1x1<\/td>\n<td>9:16<\/td>\n<td> <\/td>\n<\/tr>\n<tr>\n<td>7<\/td>\n<td>1 9\/16<\/td>\n<td>2 5\/16<\/td>\n<td>common ext monitor<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>1 \u215b<\/td>\n<td>1 11\/16<\/td>\n<td>common ext monitor<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>\u215e<\/td>\n<td>1 \u215c<\/td>\n<td>C300<\/td>\n<\/tr>\n<tr>\n<td>3.5<\/td>\n<td>\u00be<\/td>\n<td>1 3\/16<\/td>\n<td>FS7<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>11\/16<\/td>\n<td>1<\/td>\n<td>DSLR\/Mirrorless<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nFraming your shot for various aspect ratios is a great chance to get imaginative with your shot. Have fun with it and try out new things that you generally might not do if you were shooting just 16:9.\n<h2>2. Maximize Your Depth of Field<\/h2>\nOur second tip deals with utilizing depth of field to improve the cinematic look of your video. Here\u2019s why that matters.\n\nA shallow depth of field will keep the subject looking crisp, while the background will appear blurry. This makes your footage look professional and cinematic, which can help it stand out when posting on social. Take a look at the example below.\n\n<img class=\"alignnone size-medium wp-image-5170\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2020\/03\/SensorLens_SideBySide-800x448.jpg\" alt=\"Sensor Size Side by side\" width=\"800\" height=\"448\">\n<h3>Choose a Camera With a Large Sensor<\/h3>\nConsider the relationship between <a href=\"https:\/\/sproutvideo.com\/blog\/camera-sensors-does-size-matter.html\">sensor size and the depth of field<\/a>. As a general rule, the larger the sensor size, the shallower the depth of field will be. Try to choose a camera with a larger sensor to help improve the final output in different aspect ratios.\n<h3>Use a Prime Lens<\/h3>\nWhen choosing a lens for social video, we recommend prime lenses over zoom lenses. Prime lenses allow you to open the aperture wider, which lets in more light, and further enhances the shallower depth of field.\n\nEspecially when cropping your footage, the lens choice can make a big difference. The combination of a large sensor size and a fast prime lens is ideal for creating that cinematic look after a vertical 9:16 crop.\n\nFor a full comparison on prime and zoom lenses, check out our post <a href=\"https:\/\/sproutvideo.com\/blog\/prime-zoom-camera-lenses.html\">Optimal Optics: a Primer on Lenses<\/a>.\n<h2>3. Be Conscious of Video Length<\/h2>\nOn social media, shorter is generally better for most content types. Part of that is down to audience preferences on the platform, while some platforms have technical constraints on the length your videos can be.\n\nAdding to the difficulty, new platforms and new guidelines emerge all the time. By keeping your video short, you'll be more likely to be able to share it wherever you'd like without further editing.\n\nInstead of trying to cram all your ideas down to a minute or so, start off by preparing your script to match the ideal time limit. Use the chart below as a reference when writing your script.\n<table>\n<tbody>\n<tr>\n<td>Speed<\/td>\n<td>Words Per Minute<\/td>\n<\/tr>\n<tr>\n<td>Slow<\/td>\n<td>110 wpm<\/td>\n<\/tr>\n<tr>\n<td>Normal<\/td>\n<td>135 wpm<\/td>\n<\/tr>\n<tr>\n<td>Fast<\/td>\n<td>160 wpm<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nKeep in mind that each person's manner of speaking is unique. Try timing yourself to find \"your number,\u201d then use it for planning future scripts. You\u2019ll improve your timing with practice.\n\nIf that still isn\u2019t enough, try different editing techniques to shorten your video. For instance, you can cut out dead space or shorten your transitions or intro's and outro's.\n<h2>4. Create a Standalone Teaser<\/h2>\nIf the video you\u2019re planning is on a bigger scale, and you want your audience to see it as intended \u2013 with no cropping or time limits \u2013 consider creating a standalone teaser. Similar to a movie trailer, a standalone teaser is a great way to hook your audience and keep them wanting more.\n\nYour teaser can simply introduce the full video, and tell your audience where and when they can see it. Take a look at this simple teaser script that could be used for the video above.\n<blockquote>Hi, this is Nick LaClair, Creative Director here at SproutVideo. Don\u2019t miss our next episode of How To Video, where I\u2019ll give you some tips on shooting for multiple social platforms. Click the link to check it out.<\/blockquote>\nThis quick and concise message is very easy to film when you\u2019re making the rest of your video content.\n\nAlternatively, creating a more vague teaser is a great way to stir up some buzz for your video. You\u2019ve probably seen this technique used by tech companies leading up to a new product launch.\n\nFor example, below is the teaser video Samsung used to introduce the new Galaxy phones. They shared this video on social media up until the launch, then published the full video on sites like YouTube, Facebook, and traditional TV advertising.\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/38iy375S4Ns\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\nGranted, this sort of teaser can be more work, but the results might be worth it.\n\n<hr>\n\nWith these four tips, you can be sure that your next video will shine no matter which social platform you publish it on. If you have any more tips for shooting for social, let us know in the comments below.","post_title":"Four Secrets to Optimizing Video for Social Sharing","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"four-secrets-optimizing-video-social-sharing","to_ping":"","pinged":"","post_modified":"2022-01-24 16:42:14","post_modified_gmt":"2022-01-24 21:42:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/sproutvideo.com\/blog\/?p=5151","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}},"_links":{"self":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/videos\/5172"}],"collection":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/types\/videos"}],"author":[{"embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/users\/26"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/media\/5169"}],"wp:attachment":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/media?parent=5172"}],"wp:term":[{"taxonomy":"video_category","embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/video_category?post=5172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}