{"id":6352,"date":"2020-02-14T16:14:59","date_gmt":"2020-02-14T21:14:59","guid":{"rendered":"https:\/\/sproutvideo.com\/blog\/?post_type=videos&p=6352"},"modified":"2020-10-27T16:16:43","modified_gmt":"2020-10-27T20:16:43","slug":"the-cutest-largest-cupcake","status":"publish","type":"videos","link":"https:\/\/sproutvideo.com\/blog\/videos\/the-cutest-largest-cupcake","title":{"rendered":"The Cutest (Largest) Cupcake"},"content":{"rendered":"\n

For Valentine’s Day 2020, we figured go big, or go home. With the help of We partnered with Julie Horowitz, owner of Shweetums<\/a> here in New York City, we crafted the sweetest stop motion animation to create a giant confection. It tasted as good as it looks!<\/p>\n\n\n\n

On our blog, we’ll show you how this giant cupcake came together, and how we mixed stop motion animation with live action shots to drive engagement.<\/p>\n","protected":false},"author":4,"featured_media":6354,"parent":0,"template":"","meta":{"inline_featured_image":false,"_eb_attr":""},"video_category":[327],"yoast_head":"\nThe Cutest (Largest) Cupcake | SproutVideo<\/title>\n<meta name=\"description\" content=\"For Valentine's Day 2020, we figured go big, or go home. With the help of We partnered with Julie Horowitz, owner of Shweetums here in New York City, we\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/videos\/the-cutest-largest-cupcake\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Cutest (Largest) Cupcake | SproutVideo\" \/>\n<meta property=\"og:description\" content=\"For Valentine's Day 2020, we figured go big, or go home. 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And with it, comes another opportunity to flex our creative muscles on a sweet promotional video.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this post, we\u2019ll go over our process and share behind-the-scenes photos and video from our brand new cupcake shoot. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:more -->\n<!--more-->\n<!-- \/wp:more -->\n\n<!-- wp:heading -->\n<h2>Presenting: The Most Amazing Cupcake<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:html -->\n<iframe src=\"https:\/\/videos.sproutvideo.com\/embed\/e89fd5b8161de2c560\/8711a43d30382368\" width=\"630\" height=\"354\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph -->\n<p>Last year for Valentine\u2019s Day, we created a fun film featuring cupcakes. Instead of finding a new theme, we thought it would be more fun to turn last year's theme up to eleven. This year, we brought in an expert to take our Valentine\u2019s Day cupcake film to a whole new level. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We partnered with Julie Horowitz, owner of <a data-external=\"true\" href=\"http:\/\/www.shweetums.com\/\">Shweetums<\/a>, a custom cake project here in New York City. She\u2019s definitely a cake guru, making creations you\u2019d never believe were made of sugar.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p>Shweetums is a project by Julie Horowitz, owner of Ducks Eatery and former Harry & Ida's in NYC. Julie is primarily self-taught and has always found a sense of calm and fulfillment in working with her hands. After a traumatic childhood incident involving a spastic elbow and an upside down chocolate birthday cake, Julie has gravitated towards cake as a medium to achieve a long sought after self-reprieve. <\/p><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:paragraph -->\n<p>After discussing with Julie, we decided to run with the idea that bigger is better. Who wouldn\u2019t want a giant cupcake, right? See the photo below for scale. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":5000} -->\n<figure class=\"wp-block-image\"><img src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2020\/02\/cake-and-mug-2-1200x673.jpg\" alt=\"Cake and mug \" class=\"wp-image-5000\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2>The Process<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>With the idea in place, we got to work. For this project, we wanted to do a mix of stop motion animation and slow-motion vignettes. If you're unfamiliar with stop motion animation, here is a quick overview.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p>\u201cStop motion animation is a specific type of animated video where the action taking place is filmed one frame at a time. Typically, it\u2019s done with inanimate objects to bring them to life in unexpected ways.\u201d<\/p><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:paragraph -->\n<p>For a full overview of stop motion, check out our blog post, \u201c<a href=\"https:\/\/sproutvideo.com\/blog\/stop-motion-animation-secrets.html\">Stop Motion Animation Secrets.<\/a>\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The main reason we wanted to use stop motion is because it is an excellent tool to document the creation of something over time. We figured capturing Julie crafting a giant cupcake each step of the way would look remarkable on screen. We were long-time fans of her work and, honestly, we were just curious to see how it\u2019s done!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Studio Setup<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>For our studio setup, we kept it simple. We did a one-camera shoot utilizing our Sony FS7 with a <a href=\"https:\/\/www.bhphotovideo.com\/c\/product\/1321239-REG\/fujinon_fujinon_mk18_55mm_t2_9_lens.html\" target=\"_blank\" rel=\"noreferrer noopener\">Fujinon 18-55 cine zoom lens<\/a>. To light the cupcake, we used two lights diffused to keep them soft, and far enough apart to give the cake a good shape. We kept our composition wide to give us the flexibility to make the video in both 16:9 and 1:1 aspect ratios, in order to accommodate social media and vertical formats. The last step was to secure the camera in one spot. One of the most important parts of stop motion animation is consistency, so we used sandbags to secure the camera in place so it wouldn't move.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<iframe src=\"https:\/\/videos.sproutvideo.com\/embed\/709eddb01c1ee1c0f8\/f3f527df24482d30\" width=\"630\" height=\"354\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<!-- \/wp:html -->\n\n<!-- wp:heading -->\n<h2>Filming<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>For the stop-motion filming, all we had to do was to start and stop the camera, and the rest was done in post-production. You can also do stop motion with a still photo camera (and that\u2019s usually our preference) but by using a video camera, we were able to roll on some of the process, too. This gave us a lot of useable footage of the process and of outtakes. We also kept our close-up shots pretty straightforward. By focusing on the parts of the process that involved motion (icing the cake, smoothing out the fondant, or adding the last accent heart) those shots help keep the audience engaged (and hopefully make them hungry). <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/189eddb21514eac890\/45913cbd14d24b31?autoPlay=true&background=true&loop=true\" width=\"640\" height=\"640\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph -->\n<p>We love projects like this because we can create a variety of assets from one single shoot. Apart from the main video, we also produce a ton of images, video clips, and behind-the-scenes footage. Every video you make can provide your team with multiple assets that can be used over time. For more on this, check out our post <a href=\"https:\/\/sproutvideo.com\/blog\/make-multiple-marketing-assets-from-single-video.html\">\u201cHow to Make Multiple Marketing Assets From a Single Video.\u201d<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/189eddb21516e2c290\/9b04cf861d90b789?autoPlay=true&background=true&loop=true\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe>\n<!-- \/wp:html -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:paragraph -->\n<p>An added bonus to incorporating food into your marketing videos is getting to eat your project afterwards. Check out the extended cut of our video and let us know what you think about our process in the comments below. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/4c9eddb01c1ee4c6c4\/fa065f36ba1e4f78\" width=\"630\" height=\"354\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Breaking Down Our Valentine's Day Cupcake Video","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"breaking-down-our-valentines-day-cupcake-video","to_ping":"","pinged":"","post_modified":"2023-11-06 18:28:30","post_modified_gmt":"2023-11-06 23:28:30","post_content_filtered":"","post_parent":0,"guid":"http:\/\/3.88.234.138\/?p=4978","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}},"_links":{"self":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/videos\/6352"}],"collection":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/types\/videos"}],"author":[{"embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/media\/6354"}],"wp:attachment":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/media?parent=6352"}],"wp:term":[{"taxonomy":"video_category","embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/video_category?post=6352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}