{"id":7640,"date":"2022-01-12T12:24:18","date_gmt":"2022-01-12T17:24:18","guid":{"rendered":"https:\/\/sproutvideo.com\/blog\/?post_type=videos&p=7640"},"modified":"2022-01-12T12:27:50","modified_gmt":"2022-01-12T17:27:50","slug":"making-great-video-content-on-any-budget-lessons-in-three-stories","status":"publish","type":"videos","link":"https:\/\/sproutvideo.com\/blog\/videos\/making-great-video-content-on-any-budget-lessons-in-three-stories","title":{"rendered":"Making Great Video Content on Any Budget: Lessons in Three Stories"},"content":{"rendered":"\n

Hoda Emam and commercial director Jyri Pasanen discuss the secrets to shooting personal work and low- or no-budget content that really shines.<\/p>\n\n\n\n

Jyri directs commercials for well-known Swiss brands, and has leveraged decades of vacation travel into successful and entertaining creative personal video projects.<\/p>\n\n\n\n

Watch to learn Jyri’s valuable lessons on how to shoot great work with minimal resources.<\/p>\n","protected":false},"author":31,"featured_media":7642,"parent":0,"template":"","meta":{"inline_featured_image":false,"_eb_attr":""},"video_category":[333],"yoast_head":"\nMaking Great Video Content on Any Budget: Lessons in Three Stories | SproutVideo<\/title>\n<meta name=\"description\" content=\"Hoda Emam and commercial director Jyri Pasanen discuss the secrets to shooting personal work and low- or no-budget content that really shines. Jyri\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/videos\/making-great-video-content-on-any-budget-lessons-in-three-stories\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making Great Video Content on Any Budget: Lessons in Three Stories | SproutVideo\" \/>\n<meta property=\"og:description\" content=\"Hoda Emam and commercial director Jyri Pasanen discuss the secrets to shooting personal work and low- or no-budget content that really shines. 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Unfortunately, that\u2019s not always the case. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The past half decade has seen a drastic rise in the use of video as a marketing tool (<a href=\"https:\/\/wyzowl.s3.eu-west-2.amazonaws.com\/pdfs\/Wyzowl-Video-Survey-2021.pdf\">with a 41% increase since 2016<\/a>). And though video budgets <a href=\"https:\/\/www.marketingcharts.com\/advertising-trends\/spending-and-spenders-118283\">are also on the rise<\/a>, most companies are finding more cost-effective ways to produce their content. This means even if you\u2019re producing content for some of the biggest brands, you might occasionally have to shoot on a crunched budget. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Maybe your project is a last-minute social media series that cropped up after your department\u2019s monthly budget\u2019s already been spent. Or maybe your team likes a new idea so much, they want to try to shoot immediately with whatever resources are on hand at the time. Whatever the reason, the need for more and more video content means that sometimes videos need to get done for less.  <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With that in mind, it\u2019s important to know how to make good content when budget, location, and time are limited. Under these conditions, the quality of your finished product depends on how resourceful you can be. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/449dd7b81c1beec5cd\/1bf8c930c5f5ad0b\" width=\"630\" height=\"354\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph -->\n<p>Last month, SproutVideo\u2019s Hoda Emam sat down with commercial director <a href=\"https:\/\/www.hintenlinks.ch\/\">Jyri Pasanen<\/a> to talk about making video content with these types of limitations. Based in Zurich, Jyri directs commercials for big brands like McDonalds, Swisscom, and Migros. His shoots are huge productions that include a full crew, the best gear, prime locations, and the most talented actors. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But what\u2019s really interesting is what Jyri does with his free time. That\u2019s when he makes great content under tight constraints. Hoda and Jyri\u2019s conversation is worth watching for Jyri\u2019s entertaining stories, as well as the lessons we can learn from them. The following are three shoots Jyri described, and the lessons each of them can teach us.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>1. Around the World with a Tiny Camera<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":7625} -->\n<figure class=\"wp-block-image\"><img src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2022\/01\/010522_1-1200x673.jpg\" alt=\"\" class=\"wp-image-7625\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>The Story: Nice to Meet You<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In 2013, Jyri and his wife circled the globe on a year-long, budget-conscious meander. During their trip, they recorded interview content, and the end result is the \u201cNice to Meet You\u201d (NTMY) project. They asked questions like, \u201care you happy?\u201d and \u201cwhat would you say to aliens?\u201d while filling  their hard drives with footage of fascinating people and their compelling stories. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Did his audience care that it was all shot with a consumer micro four thirds camera, a mic, and a GoPro? Not at all, because they found themselves lost in the story.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>The Lesson: Doable, Compelling Story Over Big Production<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>NTMY worked because Jyri kept the concept simple and, more importantly, <i>doable<\/i>. When you\u2019re faced with challenging circumstances, don\u2019t try to do too much. Revert to something simple and that you can complete despite the limitations. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Jyri didn\u2019t try to bring a lot of bulky, heavy gear with him to elevate the look and sound of the NTMY project. He kept it raw, kept the concept simple, and instead relied on the people in front of the camera to give the film\u2019s interest. Social media (and TikTok specifically) has taught us that a good story will make even the lowest-budget content fascinating to watch, and NTMY is a great example of that.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Jyri also warns not to try to do too much. Even if you\u2019re used to creating a ton of content each day when the budgets are there, don\u2019t try to hold yourself to the same standard when they aren\u2019t. Choose to shoot only what you know you can complete despite the constraints. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>2. Nepal Tourism Film<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":7626} -->\n<figure class=\"wp-block-image\"><img src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2022\/01\/010522_3-1200x673.jpg\" alt=\"\" class=\"wp-image-7626\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>The Story: Some Budget Can Be Worse Than No Budget<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Following the catastrophic earthquakes in Nepal in 2015, Jyri and his team were called to make a tourism film that would entice visitors to come and bolster the Nepalese tourism economy. It\u2019s a dream job; who wouldn\u2019t want the opportunity to tell the story of such a breathtaking place? The catch, of course, is that budgets were limited. He had to make a film that looked big budget, but actually wasn\u2019t. So Jyri\u2019s strategy was to keep the crew size small, quick and nimble, while bringing along a lot of heavy, bulky, high-end cinema equipment to give the film a professional look. What resulted was a grueling 18-day shoot full of risks and close calls that nearly ended the project.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>The Lesson: Resist the Urge to Do Too Much<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Video projects that have some budget, but not <i>enough<\/i> budget, are Jyri\u2019s least favorite. Typically projects like these still have huge client expectations with budget limitations that make those expectations much harder to meet. Whereas tiny projects like NTMY can cut corners and stay simple, client projects like Nepal can\u2019t. In short, the hardest projects are ones for which expectations and resources aren\u2019t aligned. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is a clear case of trying to do too much with not enough resources. As Jyri points out, it\u2019s absolutely no fun. But, more importantly, it\u2019s risky. There were a lot of times that Jyri\u2019s film was in danger of not coming together. The more ambitious your goals for a project without the resources to match those goals, the more risk that the project will never see the light of day. Luckily for Jyri, his Nepal film worked out (and is beautiful!) but the lesson we can learn from it might save our own projects from a more unfortunate fate. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>3. Music Video in Morocco<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":7627} -->\n<figure class=\"wp-block-image\"><img src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2022\/01\/010522_4-1200x675.jpg\" alt=\"\" class=\"wp-image-7627\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>The Story: Shooting When Stranded<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Jyri and his family just crossed into Africa when the COVID-19 lockdown first happened. In an instant, he, his wife Manu, and his two kids found themselves stranded at an RV park with a handful of other families, waiting for the green light to travel again. What else could they do with all their free time but shoot a music video? <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With a friend\u2019s band\u2019s song in hand and a good idea in his head, Jyri pieced together the shoot by using locations right next to their camping spot. Without actors around, he cast his kids in the lead roles. And for camera work, he asked a campground neighbor who happened to be a cinematographer. Together with a few friends as helpers, they ended up shooting a beautiful short film. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>The Lesson: It Takes a Village <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>\u201cAsk for help,\u201d Jyri suggests. When it comes to video production, people are generally willing to lend a hand. Whether it\u2019s proofreading your script, holding your boom mic, or hopping in front of the camera as an actor, video projects are just fun! Even if your project is an internal company communication, you\u2019ll be surprised how many people will be willing to help in the name of teamwork. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Conclusion<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If you or your company has a good idea for a video or a series, don\u2019t shy away from it because your resources aren\u2019t optimal. Remember to emphasize story over production, keep your project small and doable with realistic expectations, and bring friends and coworkers in to help. Remembering these simple guidelines will help you sidestep challenges, and create great content regardless of the limitations. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<div class=\"content-cta-with-button\">\n<strong>Looking to collect leads with your videos?<\/strong>\n<p class=\"file-description\">Hosting your videos through the SproutVideo platform allows you to gate videos with a lead capture form. You can also connect directly to your marketing CRM of choice making it even easier to reach out to interested viewers at a later date. Gain access to lead capture and all of our advanced video marketing features free for 30-days.<\/p>\n<a rel=\"noopener noreferrer\" class=\"btn btn-primary\" aria-label=\"(opens in a new tab)\" href=\"https:\/\/sproutvideo.com\/signup?utm_source=blog&utm_medium=blog+post&utm_content=CTA+callout\" target=\"_blank\" title=\"Get started with a 30 day free trial on SproutVideo!\">Start Your Free Trial <i class=\"fa fa-chevron-right\"><\/i><\/a>\n<\/div>\n<!-- \/wp:html -->","post_title":"Making Great Video Content on Any Budget: Lessons in Three Stories","post_excerpt":"It\u2019s important to know how to make good content when budget, location, and time are limited. SproutVideo\u2019s Hoda Emam sat down with commercial director Jyri Pasanen to talk about making video content with these types of constraints. Watch Jyri\u2019s entertaining stories, as well as the lessons we can learn to help you sidestep challenges, and create great content regardless of the limitations.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"making-great-video-content-on-any-budget-lessons-in-three-stories","to_ping":"","pinged":"","post_modified":"2023-03-31 17:30:01","post_modified_gmt":"2023-03-31 21:30:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/sproutvideo.com\/blog\/?p=7610","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}},"_links":{"self":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/videos\/7640"}],"collection":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/types\/videos"}],"author":[{"embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/media\/7642"}],"wp:attachment":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/media?parent=7640"}],"wp:term":[{"taxonomy":"video_category","embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/video_category?post=7640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}