SproutVideo offers several different ways to track your viewers by their email addresses, enabling you to see exactly how much a specific individual watched of a given video.

Once one of your viewers is tagged with an email address, we will report it, along with any video engagement data from their viewing sessions, in your video engagement metrics. Also, if you enable a marketing platform integration for your account, we will pass the email address to that platform as well.

Iframe Tagging

You can track a viewer by passing along the email address with the embed code for the video. All that's needed is the vemail query string parameter.

So, for example, if your embed code looks like this:

<iframe class='sproutvideo-player' type='text/html' src='http://videos.sproutvideo.com/embed/e898d32b5111be3c860/546cd1548x010aaeb' width='630' height='354' frameborder='0'></iframe>

and you wanted to tag the viewer with the email address test@example.com , the new embed code would look like this:

<iframe class='sproutvideo-player' type='text/html' src='http://videos.sproutvideo.com/embed/e898d32b5111be3c860/546cd1548x010aaeb?vemail=test@example.com' width='630' height='354' frameborder='0'></iframe>

URL Tagging

Viewers can also be tagged by simply adding the vemail parameter to the query string of the URL of the page on which the video is embedded.

If your video is embedded on a page with the URL http://www.example.com/my-video.html and you want to tag the viewer with the email test@example.com, send them the following URL: http://www.example.com/my-video.html?vemail=test@example.com

Manual Tagging

You can also manually tag your viewers. Click on one of the "Unknown Viewer"s links on the video engagement page. From there you can click on the "Change Name" or "Change Email" links to change the nickname or email address for the viewer. Please note that manually tagging a viewer will not pass their email address to a marketing platform. It will only appear within the SproutVideo platform in your engagement metrics.

Section: Analytics
Last Updated: March 11, 2016