{"type":"video","version":"1.0","provider":"SproutVideo","provider_name":"SproutVideo","provider_url":"https://sproutvideo.com","title":"How to PROVE Your Company Culture (Not Just Claim It)","html":"\u003ciframe class='sproutvideo-player' src='https://videos.sproutvideo.com/embed/a499d8b7191fe9c82e/169f06b5918ae998' width='630' height='354' frameborder='0' allowfullscreen referrerpolicy='no-referrer-when-downgrade' title='Video Player'\u003e\u003c/iframe\u003e","width":630,"height":354,"duration":133.733,"description":"Every company says its people come first. It's on the website, the career page, the values wall. But almost none can actually prove it.\n\nIn this video, Lou Carter, Creator of Most Loved Workplace, explains why most workplace certifications fall short — they measure what people think or what they do, but not the emotional connection companies claim to have with their employees. Without measuring the feeling itself, you can't validate it, change it, or scale it.\n\nMost Loved Workplace certification is different. It measures whether people actually love working there — and love predicts performance and retention better than survey scores. In joint research with Best Practice Institute, 7 in 10 HR and talent leaders said certification improved the quality of candidates applying.\n\nKEY MOMENTS:\n0:00 — Why every company's culture claim sounds the same\n0:32 — The problem with most certifications\n1:02 — What Most Loved Workplace actually measures\n1:28 — Survey scores vs. love: what predicts performance\n2:02 — Book your free employer brand strategy check\n\nBOOK YOUR FREE 15-MINUTE EMPLOYER BRAND STRATEGY CHECK:\nYou'll walk away with a 14-page report on how candidates, customers, and AI see you.\nhttps://certcheck.mostlovedworkplace.com\n\nABOUT LOU CARTER:\nLou Carter is the Creator of Most Loved Workplace® and Founder \u0026amp; CEO of Best Practice Institute, the research organization behind the Most Loved Workplace certification.","thumbnail_url":"https://cdn-thumbnails.sproutvideo.com/a499d8b7191fe9c82e/169f06b5918ae998/1792612489/w_1280/poster.jpg?v=1792612508","thumbnail_width":640,"thumbnail_height":360,"video_id":"a499d8b7191fe9c82e"}