Marketing: Brand Activation in the Metaverse Part 1:
Omnichannel engagement drives higher loyalty and adding the Metaverse as a channel for your brand only improves overall experience. Effective companies in the Metaverse are focusing on a core aspect of their brand experience and then extending it in ways that elevate it—whether that’s hosting a virtual sports event, creating an immersive storytelling and virtual showroom, or setting up shop in a virtual world.