Product marketing managers (PMMs), like Jeff Rezabek from our latest episode of the Business Video Playbook, align customer needs with product features and position messaging to drive business growth.

And there’s no better way to scale that success than with video.

The post Mapping Video to the Buyer’s Journey: A Product Marketer’s Framework appeared first on SproutVideo.

In episode eight of the Business Video Playbook, we talk with Tobi Flowers, CEO of award-winning TraCorp LMS.

Flowers helps global companies build effective learning programs, integrating with SproutVideo for a seamless video backend. Together, we support the corporate training for a 7,000-location hotel chain, among other mutual clients.

Gain three actionable strategies for effective and measurable training, with invaluable insights on how to scale brand consistency.

The post L&D Strategy: A Video Framework for Measurable Results appeared first on SproutVideo.

With the introduction of AI, many companies are asking: Can AI videos reshape corporate training and communications at scale?

In this episode of the Business Video Playbook, we sat down with Kevin Alster, Strategic Advisor for Synthesia. He helps teams close the gap between what’s possible with AI and real-world workflows.

Learn how AI video is modernizing corporate training and communications, plus gain an effective framework for getting started.

The post How AI Video is Transforming L&D, Corporate Comms, and Enablement appeared first on SproutVideo.

From social media to interactive video maps, Ateema Media’s approach focuses on understanding audience mindsets, leveraging multichannel campaigns, and creating authentic content that resonates. 

The secrets he swears by? Let creators tell stories naturally. Skip the branded ads in favor of credibility, increased engagement, and greater viral potential. 

The post Video Storytelling Strategies for Hospitality and Tourism appeared first on SproutVideo.

Through video storytelling, Visit Bentonville connects with travelers, elevates local businesses, and shapes the city’s image as a lifestyle destination.

Griffith shares why collaboration with community partners makes video the most powerful tool in Bentonville’s story.

The post Tourism Marketing Through Video: How Destination Storytelling Drives Local Economies appeared first on SproutVideo.

We sat down with Alex Hoff, a former reality TV producer with a fresh take: The best testimonials don’t start with a script.

Learn how to capture compelling customer stories for video testimonials that build trust and convert.

The post Customer Testimonial Videos: The Proven Template That Delivers Results appeared first on SproutVideo.

Shaped by his work with Star Academy to boost academic gains for at-risk students, his insights are also invaluable for professional training videos and thought leadership content.

Discover his process for consistent results and steal his formula for your next video campaign.

The post Video-Based Learning Solutions: A Playbook for Student Success appeared first on SproutVideo.

Now, she’s launching Faana to transform workforce leadership. 

In this short interview, learn the biggest mistakes founders make when launching a product—and how to avoid them. Plus, discover the power of authentic video for a competitive edge in your GTM strategy.

The post Go-To-Market Strategy: The Founder’s Guide to Using Video appeared first on SproutVideo.

In this short interview, Siciliano uncovers practical tips for video marketing as a real estate agent or broker.

Learn how to use video to build authentic relationships. You’ll walk away with actionable insights for driving results with video, whether you’re a real estate agent or not.

The post Video Marketing for Real Estate: Ideas from a 30-Year Industry Veteran appeared first on SproutVideo.