4 MIN TO READ Your customers’ voices are a goldmine for product messaging. Discover a framework for video at every stage of the funnel with PMM Jeff Rezabek. In episode 9 of the Business Video Playback, Rezabek breaks down how to use authentic customer messaging to align your products with their needs.
4 MIN TO READ Learning that sticks. For an effective learning and development strategy, this is the critical challenge. Learn how Tobi Flowers, CEO of TraCorp LMS, creates training that drives measurable business impact. You’ll gain three L&D strategies for effective content and learn how global companies scale brand consistency.
15 MIN TO READ Get inspired to give with our gift ideas roundup! Whether the filmmaker in your life is a business professional or content creator, our list includes valuable gifts for everyone. With a range of gifts across budgets, we won’t judge if you get inspired to treat yourself.
5 MIN TO READ Corporate video training is undergoing a transformation. But can AI videos reshape training and comms at scale, without subjecting viewers to ‘AI slop’? In this episode of the Business Video Playbook, we sat down with Kevin Alster, Strategic Advisor for Synthesia, to find out.
6 MIN TO READ Don’t bet on luck: collaborate seamlessly with secure video sharing. Control exactly who watches, when, and where. Protect videos from downloads and leaks, control who gets access, and see who’s watching. Discover six simple steps for secure business video sharing.
2 MIN TO READ Boost productivity with SproutVideo and Make. Automate video workflows, track engagement, trigger CRM actions, and streamline digital video processes.
4 MIN TO READ AI video tools are the shiny fix-all in the market today. But the sales pitch to marketers remains the same: “Save time, skyrocket reach, repurpose everything!” It’s a compelling promise. Who wouldn’t want to increase engagement and traffic by turning content into a video? We put a series of popular AI video tools to the test.
4 MIN TO READ Your customers’ voices are a goldmine for product messaging. Discover a framework for video at every stage of the funnel with PMM Jeff Rezabek. In episode 9 of the Business Video Playback, Rezabek breaks down how to use authentic customer messaging to align your products with their needs.
4 MIN TO READ AI video tools are the shiny fix-all in the market today. But the sales pitch to marketers remains the same: “Save time, skyrocket reach, repurpose everything!” It’s a compelling promise. Who wouldn’t want to increase engagement and traffic by turning content into a video? We put a series of popular AI video tools to the test.
5 MIN TO READ How hospitality and tourism brands inspire travelers and turn video views into foot traffic Millions of tourists arrive annually in Chicago, drawn by its world-class architecture, museums, restaurants, sports, and entertainment. The city ranks among the top five U.S. destinations for culture and is home to the second-highest number of Fortune 500 headquarters in the country. Tourism in Chicago is…
5 MIN TO READ Video embed codes are small HTML snippets that display a video on your website. Website builders often encourage adding videos to websites with direct links. But direct links are vulnerable to downloads, leaks, and theft. Use this guide to embed your videos securely across website platforms. Learn how to share videos publicly without sacrificing control.
How do scrappy businesses scale content across the sales funnel? By mapping video directly to buyer intent. Product marketing managers (PMMs), like Jeff Rezabek from our latest episode of the Business Video Playbook, align customer needs with product features and position messaging to drive business growth. And there’s no better way to scale that success than with video.
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15 MIN TO READ Get inspired to give with our gift ideas roundup! Whether the filmmaker in your life is a business professional or content creator, our list includes valuable gifts for everyone. With a range of gifts across budgets, we won’t judge if you get inspired to treat yourself.
9 MIN TO READ “Thank you” videos offer a casual way to intentionally appreciate the supporters, customers, and employees who meaningfully impact your business or organization. They also encourage retention and strengthen brand positioning. In this article, we’ll look at the best “thank you” video examples and share tips for making your own.
10 MIN TO READ Evergreen content is highly effective at producing sustainable growth. This type of content continues to provide value for your target audience (and attract visitors) long past its publishing date. Our evergreen content mini-guide will teach you how to brainstorm topics, get the most out of your content, and provide you with a plethora of ideas to get started.
5 MIN TO READ Double the engagement of your video-based learning initiative. We sat down with Ethan Anderson, Director of Product Management for NOLA Education’s Star Academy, which leverages multimodal learning to drive academic success for learners. Discover invaluable insights for developing professional training videos and thought leadership content. Watch the video interview now.
