Product marketing managers (PMMs), like Jeff Rezabek from our latest episode of the Business Video Playbook, align customer needs with product features and position messaging to drive business growth.

And there’s no better way to scale that success than with video.

The post Mapping Video to the Buyer’s Journey: A Product Marketer’s Framework appeared first on SproutVideo.

It’s a compelling promise. So, we put today’s most popular AI video tools to the test.

Can AI streamline video production and deliver content worth sharing?

Here’s what worked, what flopped, and the final result (with cost). Plus, create your own video in under two hours with our AI content repurposing workflow.

The post AI Content Repurposing: 5 Steps from Blog to Video in Under 2 Hours appeared first on SproutVideo.

Drawing from binge-worthy shows, CoverStory crafts testimonial videos that ditch scripted talking points for emotional tension and character-led storytelling.

The result? Customer stories that hold attention and drive action.

Inspired by his approach, we used his formula to create this customer story. Apply this framework to your next testimonial video and watch it transform viewer engagement.

The post Customer Story: Alex Hoff, CEO of CoverStory appeared first on SproutVideo.

Now we’re deconstructing our process to show you how easy it is to create your own 2D animated videos.  

Uncap your creativity and discover the captivating world of 2D animations.

The post 2D Animation: How to Easily Create an Animated Video for Beginners appeared first on SproutVideo.

Build brand recognition, improve search engine rankings, and increase lead generation with long-lasting evergreen content. 

Learn how the same content can generate new leads year after year.

Check out the full blog post for 11 evergreen content ideas.

The post 8 Tips for Creating Long-Lasting Content appeared first on SproutVideo.

For businesses and organizations, improving video engagement is the key to delivering your message to the intended audience.

We researched the best ways to optimize video so you don’t have to. Here are ten strategies to improve video engagement.

Check out the full blog post for actionable ideas to test in your next video.

The post 10 Strategies to Improve Video Engagement in 2024 appeared first on SproutVideo.

We tested dozens of artificial intelligence tools built for editing, script writing, and generating video. Only ten tools made the cut.

Consider adding these AI video tools to your workflow and let us know what else you find!

The post 10 Best AI Video Tools appeared first on SproutVideo.