We use common tracking technologies.
We collect personal information about users over time and across different websites when you use our websites or services. We also have third parties that collect personal information this way. To do this, we use several common tracking tools. Our vendors may also use these tools. These may include browser cookies. We may also use web beacons, tracking pixels, and similar technologies.
We use tracking technologies for a variety of reasons.
We use tracking tools, including cookies, on our websites and emails to:
- Better understand the activities and behaviors of our customers and website visitors.
- Recognize new or past visitors.
- Authenticate registered users.
- Improve our website and products, and to better understand your visits on our platforms over time and across multiple websites or other platforms.
- Integrate with third party social media websites.
- Serve you interest-based or targeted advertising (see below for more on interest-based advertising).
Cookies are small files that download when you access certain websites.
We engage in interest-based advertising.
We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms. This might include apps.
Interest-based or "online behavioral advertising" includes ads that are served to you after you leave our website, encouraging you to return. They also include ads we think are relevant to you based on your habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products and services, or other companies’ products and services. We get consent for interest-based advertising as required by law.
How do we gather relevant information about you for interest-based advertising?
To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We might look at these activities on our platforms or the platforms of others.
We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.
You can control tracking tools generally.
Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To control flash cookies, which we may use on certain websites from time to time, you can go here. Why? Because flash cookies cannot be controlled through your browser settings.
Our Do Not Track Policy: Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals. If you block cookies, certain features on our sites may not work.
Options you select are browser and device specific.
You can also opt-out of online behavioral advertising.
The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes, click here.
Some tracking tools do not participate in the Self-Regulatory Program for Online Behavioral Advertising. To get more information about how to opt-out of having your online behavior collected through these tracking tools, click on the link in the description of that particular tracking tool.
Choices you make are both browser and device-specific.
Which tracking tools do we use?
Our sites use the following tracking tools to improve our sites and your experience on our sites. To opt out of these cookies you either click here or where applicable follow the specific instructions below:
DoubleClick and DoubleClick Ad Exchange
– We use DoubleClick cookies to capture and report on the actions of users who visit our website after viewing or clicking on one of our paid search ads. This allows us to determine the effectiveness of our online campaigns in terms of both sales and user activity on our sites.
- To opt out, visit this URL and follow the instructions: https://www.google.com/settings/ads
- Facebook Custom Audience – We use Facebook Custom Audience to deliver ads on Facebook to a certain group of users.
- Facebook Impressions – We use this technology to measure how frequently users are exposed to our content. For example, we may collect your browser information, demographic data, and interaction data.
– We use FullStory to record your session in order to assist with technical difficulties and to determine user activity on our websites.
- To opt out, visit this URL and follow the instructions: https://www.fullstory.com/optout/
– We use Google Analytics to collect information about how visitors use our website. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our site.
- To opt out, visit this URL and follow the instructions: https://support.google.com/analytics/answer/181881?hl=en
- HelpScout – We use HelpScout to manage and respond to our customer support tickets and live chats. Occassionally we may use HelpScout to display messages to users on our website.
- Hubspot – We use this technology to analyze user activity on our websites and to create and deploy marketing campaigns on different platforms, including, but not limited to, email newsletters and social media.
- LinkedIn – We use LinkedIn to track conversions, retarget website visitors. You can opt out of cookies from LinkedIn here:
- Mixpanel – We use Mixpanel to analyze user activity on our website. We use this information to improve our products and services and create a better user experience for our customers.
- Twitter Syndication – We use Twitter Syndication to deliver ads on Twitter to a certain group of users.