Marketing Director (Head of Marketing)

At SproutVideo, we're passionate about building an enterprise-worthy platform for live and on-demand video hosting that's easy to use and accessible for all. We listen and learn from our users, collaborate cross-functionally, and encourage each other to contribute ideas for collective growth. We strive to foster an environment where your voice is heard and everyone has an impact.

We have big plans for the future of our platform, so we are looking for an experienced and well-rounded B2B SaaS marketing leader to join our growing team! The ideal candidate is a collaborative, data-driven leader, with expertise in managing paid campaigns, growth marketing, search and content marketing, and video marketing.

Responsibilities

Lead and grow the marketing team in an inclusive and collaborative manner.
Analyze and track competitive landscape and consumer trends that may impact market positioning.
Establish and continually refine SproutVideo’s go-to-market strategy.
Focus on experimentation and growth driven by new user acquisition and brand awareness.
Be the resident expert on the SproutVideo customer. Identify and understand high value customer relationships. Develop reliable customer personas, and map the customer journey to ensure key touchpoints are being targeted in campaigns.
Work with the marketing team and Creative Director to manage and craft the content calendar to produce compelling blog posts, social content, videos, and live streams.
Collaborate and work closely with the Creative Director on all creative content, including new video campaigns and live stream programming.

Coordinate ongoing strategic conversion rate optimization, SEO, and branding efforts across all public-facing pages of SproutVideo’s web presence (marketing site, landing pages, etc.)
Lead all project management for the marketing team, including cross-functional efforts, and continuously work to refine processes to streamline efficiencies.
Manage CRM platform (HubSpot), including email campaigns, automated workflows, and data analysis.
Work closely to strategize with the Growth Marketing Specialist and manage campaigns, including Google Ads and other paid channels, attract new followers to social media pages, and spark organic engagement.
Coordinate with the CTO and Head of Product on product marketing campaigns to drive feature uptake, support successful product launches, and customer retention / churn reduction.
Report on marketing campaign performance on a regular basis.

Requirements

7+ years experience as a marketer, with recent experience managing and growing a team.
4+ years experience in B2B SaaS companies as a marketer.
2+ years experience managing a team as a people manager and/or project manager.
Data analysis: a clear understanding of how to track and apply KPIs to marketing decisions.
Extensive experience managing multi-channel marketing campaigns for a B2B tech company.
Long-term planning; able to look at the big picture for all marketing efforts and anticipate content needs despite uncertainty or ambiguity.

Expert-level experience working with Google Ads. Familiarity with Google Analytics, HubSpot, Wordpress, and all major social ad platforms.
Solid presentations skills: comfortable making formal presentations, whether publicly or internally. Being comfortable appearing on camera for VOD or live streams a plus
Exceptional writing and/or copy editing skills a plus.
Experience with sales enablement, account-based marketing, or pitching to enterprise clients a plus.
Advanced degrees in marketing, data science, psychology, business administration, or related fields a plus.

What We Offer

Base salary range of $135,000 - $200,000 based on experience
401k with 3% company contribution
Flexible hours
Mostly remote with the option to work in-office (our office is dog friendly!)
100% of your medical, vision, and dental premiums covered
Untracked paid vacation / sick leave “policy” — take as much time as you want (or need), as long as your work is covered!

An inclusive, laid-back environment and culture
12 weeks paid parental leave for birth or adoption for any parent, regardless of gender, and flexible transition period to ease the return to work
Yearly home office stipend to use toward setting up and maintaining a comfortable work space
Yearly professional development stipend to use toward courses, attending conferences, etc.
Regular company-sponsored social outings

Sound good?

Apply today on Workable

About SproutVideo

Founded in the summer of 2010, we are bootstrapped (no outside investors!) and profitable, which means we get to spend 100% of our time and energy building a platform our customers love. We’ve helped thousands of businesses succeed with online video. We now host tens of millions of videos on our platform, and deliver them to audiences all over the world.

We are a small passionate team, working to build the best possible company that we can. We love self-starters who are full of ideas and want to see them come to life. Our headquarters is located in Williamsburg, Brooklyn. As a New York company, we are building a team that's as diverse as the city itself. We value all backgrounds and perspectives, and are committed to fostering an inclusive culture as we scale. We offer competitive salaries and cover 100% of your insurance benefits. We’re very generous with vacation time with flexible work hours. We host regular team outings, an annual company pool party, and although we are mostly remote, our Brooklyn office is open and your dog is welcome.

If you're looking for a place you can really make an impact and grow with a company, apply today!

Want a job with room to grow? We're hiring!