Posts by "Courtney Purchon"

185 posts found

What To Do If You Don’t Want Your Video To Go Viral

3 MIN TO READ Online video is synonymous with viral cat videos and charity campaigns that seek to reach as many people as possible. At the opposite end of the spectrum, however, there are many types of videos that should not be shared by anyone except authorized viewers. For instance, employee training videos, internal company communications, or videos intended only for paying customers. At…

5 Tips for Using Video for Employee Training

4 MIN TO READ When talking about online video, cat videos and viral campaigns immediately come to mind. However, as a communication medium, there is nothing more effective than video. This makes it particularly appealing as a tool for employee training. Importantly, video can save a substantial amount of time and money for businesses undertaking a major training program. Read on for our top…

How to Use Video for Magnetic Inbound Marketing

6 MIN TO READ Inbound marketing is the art and science of attracting people to your website. The goal is to convert them to leads, customers, and eventually, promoters or brand ambassadors. Video can be one of the most powerful tools in your arsenal for inbound marketing. Here’s our guide to leveraging video for magnetic inbound marketing.

How to Use Keyword Data to Select Video Topics

4 MIN TO READ It can be hard to know just what type of video you need to make to drive traffic and improve conversion rates on your site. What if there were free tools that you are probably already using that could tell you exactly what to do for your next video? Here is an indepth guide to using Google Adwords, Google Analytics,…

7 Best Practices for Uploading Videos to the Web

5 MIN TO READ There are many factors to consider when uploading videos to the web, and the process can be very involved. There are a lot of confusing technical terms, and various settings that can be tweaked at every stage of the process that can affect the outcome. The following is a guide to the right settings to use, and some key definitions, to…

How to Win the War on Clickbait Using Video

3 MIN TO READ We all know a clickbait article when we see one. A catchy headline invites you to click through by hinting at outrageous or unbelievable article contents. It provides just enough detail for you to pause and think, “OK, why not?” In my experience, 9 times out of 10, not actually worth it. And, I’m not the only one who thinks so….

SproutVideo Double-Sided Referral Program!

2 MIN TO READ In addition to the highly competitive video hosting pricing for teams of any size, SproutVideo’s double-sided referral program further reduces your video hosting costs. When you refer SproutVideo to a friend or colleague, on top of a 30-day free trial, they’ll automatically receive $10 off their first month of video hosting when they activate their account. You will receive $10…

Video Marketing Success Story: Ice Bucket Challenge

4 MIN TO READ It’s not everyday that we have the chance to write about a viral video that also has a heart of gold, but today is that day. You may have seen this phenomenon pop up on Facebook, or Instagram, or even on the news. If you have, you might be wondering why people are dousing themselves in ice water, often with…