Post Category: Video Marketing

214 posts found

Video Metrics: Mastering the Game

5 MIN TO READ Video metrics are powerful tools. In order to use them effectively, you have to know what they are, and what they tell you about your content. Video is only valuable if it delivers the right message to the right audience. Sometimes your team will get that combination right on the first try. But often, it’s an iterative process — and…

How to Create an Effective Video Landing Page

6 MIN TO READ Video can be an extremely useful tool for growing audiences, building brand awareness, and driving sales. The best way to highlight your content and maximize the impact of your videos is with an optimized video landing page. In this post, we’ll go over everything you need to know about video landing pages. We’ll cover what they are, who should use…

The Current State of Video Automation in 2022

4 MIN TO READ What is Video Automation? Videos are one of the best tools for brands looking for exposure. But video content creation can be very time and resource intensive. Oftentimes, a single video can take days or longer to craft and distribute.  Enter video automation. Video automation is changing the online content creation space. Essentially, video automation takes out the tedious parts…

For Instructional Videos, Success Starts With Structure

5 MIN TO READ Instructional videos are invaluable tools for businesses. They can assist with employee training or teach customers how to use a product or service. They can also provide important information for clients or outline company policies for personnel. Remote work is a more acceptable norm as of late, so engaging and accessible instructional videos are a must. And creating those videos…

Setting Goals for Video Marketing

6 MIN TO READ Whether you’ve been making videos for your company for years or you’re just getting started, creating goals will be a very important waypoint on your quest for success. Like every other aspect of your marketing strategy, having clearly defined video goals from the start will help you in every step of the process.

2021 Video Marketing Refresh

4 MIN TO READ During the height of the pandemic, we saw an astronomical rise in video creation and consumption. In this post, we take a look at what companies can expect from video for the rest of the year and beyond.

The Importance of Sharing Videos on Social

4 MIN TO READ With so many new social media platforms popping up left and right, it can be tough to determine the best place to post your videos, or whether to post them at all. Not all platforms are equal when it comes to video, but with video becoming an enormous aspect of the social space, it’s more important than ever to get it right.