Video Marketing Posts

last minute thanksgiving videos
Procrastination is something that just about everyone can relate to. Maybe it was putting off school projects or waiting until the last minute to go Christmas shopping, but we’ve all been there.

We won’t tell your boss, but we know this applies to work as well. For whatever reason, if you were planning on making a Thanksgiving video, but haven’t started yet, we’ve got you covered.

Below are five quick Thanksgiving video ideas you can create at the last minute.

Social Listening and Video Marketing Strategy

Coming up with ideas for video marketing campaigns can be difficult. It can take a lot of trial and error to find out what resonates best with your audience.

What if we told you there was a way to get your customers to tell you exactly what type of videos they wanted to see? Luckily, this isn’t as difficult as it sounds. Through social listening, you can get great insights into how to improve your video marketing strategy.

In this blog, we’ll cover the differences between social media monitoring and social listening, and how you can use the latter to strengthen your video marketing strategy.

New Feature Announcement

We think you’ll fall in love with these new features! We just added support for in-player calls-to-action, and enhanced lead capture forms to collect and send more data to the platform of your choice.

Keep reading for all the details on these powerful new marketing tools!

Video and New Path to Purchase

One of the core concepts of online marketing is the idea that the sales process neatly resembles a funnel. Although there are many variations, a typical marketing funnel starts with awareness, then consideration, and finally ends with a purchase decision. Since prospects drop off at each progressive stage, the whole system does in fact look like a funnel. At least in theory.

The reality is that most paths to purchase are a LOT messier than that. Consumers may encounter your brand at any point in their decision-making process, or unexpectedly shift between stages, such as going from consideration back to awareness or even straight to purchase.

So, what does that mean for marketers? It means your content strategy needs to reflect this reality if you’re going to successfully win new business. So, throw out that old, stale rule book. Here’s how to map your marketing videos to the new path to purchase, with examples from Slack, Ahrefs, Mailchimp, and more.

Woman using a laptop for marketing video

It’s no secret that a good marketing video takes a lot of effort. So, how can you ensure you get the most out of it as possible?

In this post, we explore eight ways to generate multiple marketing assets from a single video, with tips for each one. These fresh ideas will help you get more mileage out of every marketing video you make.

New Coke and Nostalgia Marketing in Stranger Things

Our understanding of nostalgia, or “the intense longing for home”, has come a long way since it was first “diagnosed” in the 1600’s. Nostalgia has evolved from being seen as a cause of mental distress to being understood as a positive way of coping with it. It’s now viewed as a healthy way to remember the past, build our own identity by increasing self-esteem and social belonging, and even facing the future.

“Interesting etymological history but what does this have to do with video marketing?” you may be wondering. It turns out, this evolution is gold for marketers. Today, we’ll explain the psychology behind the power of nostalgia. We’ll also share some examples of brands successfully using nostalgia to tug at our heartstrings and our purse strings.

working with remote video teams

Whether you’re shooting on location, or have offices in different cities, your entire video team is rarely in one place. So, how do you ensure your remote team is communicating effectively, and working efficiently?

Partly from our own experience, we’ve found there are specific tactics you can employ at different stages of the video production process to keep everyone on the same page, and as productive as possible, no matter where they’re located. Keep reading for tips on improving your workflow with remote video teams.

help executive look good on camera

Appearing on camera can be nerve-wracking, even for executives. There’s something about staring into a camera lens that tends to spike people’s stress levels, no matter how high-powered their day job might be. After all, just because they’re running a company doesn’t mean they appear on camera all the time. The last thing you want is for your subject to feel uncomfortable with their appearance, or as though they didn’t come across well in the video.

In this post, we cover tips to help executives be at their best in front of the camera. First, we’re tackling the topic of appearance, including what not to wear, and some quick fixes for the day of the shoot. After that, we’ll cover helping them project their best, along with some speaking tips to ensure their message is clearly communicated.

use of color in video

Choosing the right color schemes for your company and the content you produce is more important than many people think. The impact of color selections on the mood of consumers and the associations that are subconsciously made by certain color combinations can greatly affect the image your brand is projecting.

Here’s how to use color effectively in your videos to tell your company’s story, while still staying relevant and on-trend.

more video content

January always starts off with the best intentions, whether it’s a goal to exercise more, eat healthier, or commit to learning a new skill. As we all know, it’s easy to fall off the wagon as the year unfolds.

Today, we’re here to help you make – and keep – an important resolution for your business. Make 2019 the year you make more video content than ever before. Keep reading to learn our top eight tips for making 2019 the year of video content for your business.

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