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Post Category: Video Marketing

10 High-Impact Ways to Repurpose Video Content

6 MIN TO READ Give your audience more ways to engage without creating new content. Reformat original video content into different mediums and extend the life of your videos. This practice encourages brand growth by diversifying how customers connect with your content across marketing channels. Start maximizing your video investment with these 10 methods.

20 Gift Ideas for Filmmakers (2024)

14 MIN TO READ Discover 20 gift ideas for filmmakers in our expert roundup! Whether the filmmaker in your life is a business professional or content creator, our list includes valuable gifts for everyone. With a range of gifts across budgets, we won’t judge if you get inspired for a little personal shopping.

5 Most Valuable Video Metrics to Measure Success

9 MIN TO READ Video metrics tell the story of how viewers interact with your video. They serve as key performance indicators (KPIs) for videos that provide direction as you review the data, test strategies to enhance engagement, and increase ROI.  From learning and development to operations, technology, and support — video metrics are essential for tracking the effectiveness of video content. Learn how…

The Ultimate Guide to Thank You Videos with Examples

9 MIN TO READ “Thank you” videos offer a casual way to intentionally appreciate the supporters, customers, and employees who meaningfully impact your business or organization. They also encourage retention and strengthen brand positioning. In this article, we’ll look at the best “thank you” video examples and share tips for making your own.

SproutVideo at 13: An Outsider’s Perspective

7 MIN TO READ With two decades in tech, Tim Ryan joins SproutVideo as the new marketing leader. His experience ranges from incubating and building early-stage startups to helping Fortune 500 companies grow. Do you remember when you went from 12 to 13 years old? It’s a transitional age when the mental shift into teenage years, while sometimes awkward, leads to exciting new ways…

3 Best AI Script Writers for Making High-Quality Videos

16 MIN TO READ Hundreds of companies are jumping on the artificial intelligence bandwagon, creating an overwhelming amount of AI tools. In an effort to see if these tools can actually produce professional results, we tested 30+ different AI script writers using a single, detailed prompt. The goal was to feature all of the tools that met our professional standards. We found three.