2 MIN TO READ Most customer testimonial videos fall flat. But when done right, they’re powerful sales tools with a big impact. We sat down with Alex Hoff, a former reality TV producer with a fresh take. Learn how to capture compelling customer stories for video testimonials that convert.
3 MIN TO READ Introducing The Business Video Playbook, an expert-backed series that reveals how business video is used to efficiently train teams, deepen customer relationships, and accelerate sales cycles. These must-watch conversations will elevate every aspect of your business videos.
9 MIN TO READ Customizable video players amplify brand recognition, spark viewer interaction, and give you control of the viewing experience—fueling conversions. Discover plug‑and‑play customizations you can add in seconds. Use this guide to infuse your video player with your brand’s DNA and propel prospects straight to conversion.
5 MIN TO READ Double the engagement of your video-based learning initiative. We sat down with Ethan Anderson, Director of Product Management for NOLA Education’s Star Academy, which leverages multimodal learning to drive academic success for learners. Discover invaluable insights for developing professional training videos and thought leadership content. Watch the video interview now.
11 MIN TO READ Attract, capture, and convert leads into loyal customers with video lead generation. Once you get eyeballs on your video content, how do you persuade viewers to join your audience? We asked professional marketers and business owners to share their tips with real-world examples. Use their insights to inspire your next video lead generation campaign.
4 MIN TO READ Bringing a product to market is more than just a launch—it’s about building meaningful customer connections from day one. Enhance your next go-to-market strategy with authentic video for a competitive edge and sustainable growth. In this short interview, Faana founder, Autumn Manning breaks down the biggest mistakes businesses make when launching a product—and how to avoid them.
8 MIN TO READ Even without video, email marketing earns an average of $36 per $1 spent across industries. But add video? Click-through engagement triples. To leverage the power of both, we asked marketing experts and business owners to share their tips.
3 MIN TO READ We had the privilege of chatting with Joe Siciliano, a 30-year industry veteran and managing broker with Compass’s real estate brokerage in Chicago. Discover dozens of practical tips for using video to drive results as a real estate agent.
