How to Handle Trending Video Topics
6 MIN TO READ Sometimes, you can choose when to participate in a fun and lighthearted online trend. Other times, that decision is made for you by crises that force you to upend your best laid…
Post Category: Video Marketing
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Maximizing Video On Instagram
6 MIN TO READ At 1 billion monthly active users, Instagram simply cannot be ignored. In particular, sharing video on Instagram offers unique opportunities for brand building and engagement that can’t be found elsewhere. In this…
6 Components of a Successful Video Testimonial
3 MIN TO READ No matter how many times a sales rep raves about your product or service, it can’t compete with a glowing review or testimonial from an actual customer. It’s like having a friend recommend a product; you’re automatically inclined to trust them.
In this blog post, we’ll take a look at why video testimonials resonate so well with audiences, using two examples from our own archive.
6 Video Marketing Trends for 2020
4 MIN TO READ Video marketing became a major player in the 2010s and has no plans to slow down in 2020 and beyond. A lot of what is relevant for video marketing in 2019 will…
What Makes John Lewis Holiday Videos So Successful?
5 MIN TO READ Year after year, one British retailer sets the standard for emotional storytelling in their Christmas ads. That’s right, we’re talking about John Lewis, the reigning champion of heartwarming, tear-jerking holiday campaigns. But…
20 Gift Ideas for Filmmakers
9 MIN TO READ Regardless of the holiday you celebrate, this is the season of giving. Chances are, you know someone who works in video and has been very, very good this year. If you’re stumped…
Five Last-Minute Thanksgiving Videos You Can Still Make
4 MIN TO READ Procrastination is something that just about everyone can relate to. Maybe it was putting off school projects or waiting until the last minute to go Christmas shopping, but we’ve all been there….
How Social Listening Can Inform Your Video Marketing Strategy
5 MIN TO READ Coming up with ideas for video marketing campaigns can be difficult. It can take a lot of trial and error to find out what resonates best with your audience. What if we…
