Post Category: Video Marketing

216 posts found

11 Evergreen Content Ideas with Examples! (Updated for 2023)

11 MIN TO READ Evergreen content is highly effective at producing sustainable growth. This type of content continues to provide value for your target audience (and attract visitors) long past its publishing date. Our evergreen content mini-guide will teach you how to brainstorm topics, get the most out of your content, and provide you with a plethora of ideas to get started.

10 Best Holiday Marketing Videos (and Why They Went Viral)

9 MIN TO READ There’s a lot to learn from these viral hits and timeless classics. Whether it’s a tear-jerker or a fall-off-the-sofa funny video, there’s something wonderfully evocative about holiday advertisements. We’ll look at the best holiday commercials and discuss how you can create a great holiday marketing video. Prepare your tear ducts.

Video Metrics: Mastering the Game

5 MIN TO READ Video metrics are powerful tools. In order to use them effectively, you have to know what they are, and what they tell you about your content. Video is only valuable if it delivers the right message to the right audience. Sometimes your team will get that combination right on the first try. But often, it’s an iterative process — and…

How to Create an Effective Video Landing Page

6 MIN TO READ Video can be an extremely useful tool for growing audiences, building brand awareness, and driving sales. The best way to highlight your content and maximize the impact of your videos is with an optimized video landing page. In this post, we’ll go over everything you need to know about video landing pages. We’ll cover what they are, who should use…

The Current State of Video Automation in 2022

4 MIN TO READ What is Video Automation? Videos are one of the best tools for brands looking for exposure. But video content creation can be very time and resource intensive. Oftentimes, a single video can take days or longer to craft and distribute.  Enter video automation. Video automation is changing the online content creation space. Essentially, video automation takes out the tedious parts…

For Instructional Videos, Success Starts With Structure

5 MIN TO READ Instructional videos are invaluable tools for businesses. They can assist with employee training or teach customers how to use a product or service. They can also provide important information for clients or outline company policies for personnel. Remote work is a more acceptable norm as of late, so engaging and accessible instructional videos are a must. And creating those videos…