Get the latest video news and tips straight to your inbox, every week:

Video Marketing Posts

Woman using a laptop for marketing video

It’s no secret that a good marketing video takes a lot of effort. So, how can you ensure you get the most out of it as possible?

In this post, we explore eight ways to generate multiple marketing assets from a single video, with tips for each one. These fresh ideas will help you get more mileage out of every marketing video you make.

New Coke and Nostalgia Marketing in Stranger Things

Our understanding of nostalgia, or “the intense longing for home”, has come a long way since it was first “diagnosed” in the 1600’s. Nostalgia has evolved from being seen as a cause of mental distress to being understood as a positive way of coping with it. It’s now viewed as a healthy way to remember the past, build our own identity by increasing self-esteem and social belonging, and even facing the future.

“Interesting etymological history but what does this have to do with video marketing?” you may be wondering. It turns out, this evolution is gold for marketers. Today, we’ll explain the psychology behind the power of nostalgia. We’ll also share some examples of brands successfully using nostalgia to tug at our heartstrings and our purse strings.

working with remote video teams

Whether you’re shooting on location, or have offices in different cities, your entire video team is rarely in one place. So, how do you ensure your remote team is communicating effectively, and working efficiently?

Partly from our own experience, we’ve found there are specific tactics you can employ at different stages of the video production process to keep everyone on the same page, and as productive as possible, no matter where they’re located. Keep reading for tips on improving your workflow with remote video teams.

help executive look good on camera

Appearing on camera can be nerve-wracking, even for executives. There’s something about staring into a camera lens that tends to spike people’s stress levels, no matter how high-powered their day job might be. After all, just because they’re running a company doesn’t mean they appear on camera all the time. The last thing you want is for your subject to feel uncomfortable with their appearance, or as though they didn’t come across well in the video.

In this post, we cover tips to help executives be at their best in front of the camera. First, we’re tackling the topic of appearance, including what not to wear, and some quick fixes for the day of the shoot. After that, we’ll cover helping them project their best, along with some speaking tips to ensure their message is clearly communicated.

use of color in video

Choosing the right color schemes for your company and the content you produce is more important than many people think. The impact of color selections on the mood of consumers and the associations that are subconsciously made by certain color combinations can greatly affect the image your brand is projecting.

Here’s how to use color effectively in your videos to tell your company’s story, while still staying relevant and on-trend.

more video content

January always starts off with the best intentions, whether it’s a goal to exercise more, eat healthier, or commit to learning a new skill. As we all know, it’s easy to fall off the wagon as the year unfolds.

Today, we’re here to help you make – and keep – an important resolution for your business. Make 2019 the year you make more video content than ever before. Keep reading to learn our top eight tips for making 2019 the year of video content for your business.

Building Brand Recognition with Video by Jacob Lund on Shutterstock

Photo Credit: Female Videographer by Jacob Lund on Shutterstock

Brand recognition is an important goal for any company, especially when you’re first starting out. Consumers are swamped with hundreds of options for services and products, so making your mark on the industry is vital. But how can video be used to reinforce your branding? Here’s our guide to growing brand recognition with video and leveraging it for your business.

airlines and video marketing

Summer is almost here! Maybe that’s why this TripAdvisor list announcing the world’s top airlines got our attention. The warmer temps tend to bring lots of vacations to faraway places, making this a busy season for air travel. But which airline to choose?

Because the travel industry is extremely competitive, each airline has to differentiate itself in order to stay ahead. That, coupled with the fact that “travel” provides plenty of inspiration, this field tends to generate outstanding marketing campaigns. Today, we’re looking at how the top three airlines approach video marketing, with takeaways you can apply to your business.

user generated content

Video has made it easier than ever for your customers to showcase your products and, ideally, sing your praises! These types of third-party videos are considered “user generated content.” Often thought by viewers to be more authentic than company-produced marketing videos, they can make your brand seem more trustworthy and help win new business.

As the New York Times recently pointed out, nearly anyone can easily create great-looking video with their phone. This is excellent news for brands looking to encourage their customers to create brand-focused content.

So the real question is: How do you inspire people to create videos about your offerings? Read on to find out.

tax preparation video marketing

Nobody likes tax season, but, it’s that time of year again! So we wondered, how are some of the biggest tax preparation companies approaching video marketing for a subject most people would rather not think about? And, what can the rest of us learn from them?

x
Don't miss a post — get them by email! Learn how to: