Post Category: Video Marketing

208 posts found

The Importance of Sharing Videos on Social

4 MIN TO READ With so many new social media platforms popping up left and right, it can be tough to determine the best place to post your videos, or whether to post them at all. Not all platforms are equal when it comes to video, but with video becoming an enormous aspect of the social space, it’s more important than ever to get it right.

Best Practices for Creating a Video Using Stock Footage

5 MIN TO READ What can you do when you need to produce a video, but you don’t have the time or resources to shoot original footage? Enter the wonderful world of stock video. While this is usually used to fill in the gaps of original content, you can create fully fleshed out videos in no time, with the help of some creativity and…

Mapping Video Marketing Content to Tactics and Tools

5 MIN TO READ Video is a brilliant tool for growing your business, especially when combined with the right marketing tools. Last week, we sat down with Chloe Romero from Lemonlight Media to walk you through exactly which types of content work best, while paired with SproutVideo’s features.  We’ll be looking specifically at lead capture, video SEO, calls-to-action, and social sharing in this post….

Your Live Stream Event Marketing Plan

4 MIN TO READ Live events can be a real boost to your business, but only if your audience shows up! There are six key elements you’ll need to pull together to effectively promote your live stream. Keep reading to get a handle on promoting your next live stream, including a suggested timeline. 1. Event Landing Page Online events require a website, microsite, portal, or…

6 Videos You Can Make Without Showing Your Face

5 MIN TO READ What if you want to hop on the video creation bandwagon, but are a little camera shy? Have no fear, there are numerous ways you can create high-quality video content for your business without having to be in front of the camera. In this post, we’ll be breaking down the six types of videos you can produce without showing your…

6 Simple Steps to Add Live Streaming to Your Marketing Plan

6 MIN TO READ Live streams are one of the most powerful tools you can use to reach your audience. But how do you fit them in as a recurring part of your video marketing plan?  In this post, we’re going to be breaking down exactly how to make live streams a regular part of your video marketing plan. By the end of this…

Live Streams VS Webinars: 8 Key Differences

6 MIN TO READ Webinars and live streams are an important part of any B2B marketing strategy. However, especially for those new to live audiences, it can be hard to know when it’s best to use a webinar, or to broadcast your ideas with a live stream. After all, both webinars and live streams enable you to deliver your message in real-time, and engage…

Developing the Framework for Growing Your Audience

8 MIN TO READ Sure, losing weight is cool, but have you considered growing your audience as a resolution for 2021? Without an audience, a following, or a group of supporters, it is going to be very difficult to gain traction with your video marketing.  In this post, we’ll be breaking down practical methods you can implement to help grow your audience. This framework…

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