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clever ways to use only a laptop to make video

Need to make a video, but don’t have a camera? No problem!

There are plenty of imaginative ways to create video with just a laptop. We’ll walk you through ten of the most accessible and straightforward ways you can make video without any fancy gear at all. Warning: once you read this post, you’re out of excuses for not making more video!

how to make an amazing establishing shot

The first scene of any video is arguably the most important. This is true for feature-length films, just as much as for short corporate videos. It introduces the audience to the plot, and provides the context they need to navigate the rest of the video. Ideally, it piques their interest, and convinces them they need to find out what happens next.

But, what makes a great opening sequence actually great? In this post, we analyze four archetypal openings that each impart a different lesson about starting your video off on the right foot.

brainstorm video ideas

A well-planned video marketing strategy takes video well beyond a few minutes of material to interest or educate your audience. A solid video marketing strategy will maximize the potential of video to build a lasting connection with your audience.

In this blog, we’re going to share how to build a video marketing strategy that will enable you to set out your road map to success. So step away from the video camera and get out a pen and paper. It’s time to get planning!

Setting the stage for your video

Whether you’re filming in a studio, an office, or even outside, setting the stage for your video is incredibly important. Proper set design will help you avoid common pitfalls, and ensure your shoot goes as smoothly as possible. Read on for the six keys to setting the stage for success.

contract lawyer

Is your marketing strategy best described as ambulance chasing? If there ever was an industry that needed to drag its marketing efforts out of the dark ages, it’s the legal industry.

So why not try something modern and highly impactful? A well-made video will tell people what you’re all about, and the difference you can make when they’re in need. Read on for tips on how to produce an authentic, targeted video.

use video to drive repeat purchases

Repeat customers are the foundation of every successful business. But, is your organization at risk of losing the connection you’ve worked so hard to make with your customers?

The sale is definitely not closed when the buyer has parted with their cash; in fact, it’s only the beginning! In this blog, we share 11 exciting videos that will keep your company on your customers’ radar.

Video Learning Center Best Practices

Keeping up with the pace of change in the modern world can feel overwhelming. After a long day, it requires a lot of discipline to pick up a book or go to a talk. Even reading an article can inspire pangs of guilt when to-do’s are piling up on your desk.

This is exactly where video learning centers come in. When done well, video learning centers can fit a variety of learning styles, overcome information fatigue, and improve the efficiency of information communication to boot.

Read on for ten best practices for building, growing, and evaluating the impact of a video learning center.

drive online sales with self-service video

Do you know the perfect way to lose an online sale? Forcing your customer to stop the purchase process to phone or email your company to ask a question. Creating a comprehensive, video-based self-service process will ensure customers are equipped with all the information they need to make a purchase decision.

Additionally, it’s important to continue to provide outstanding customer service after customers buy. Video support that answers questions quickly and accurately will help turn new customers into repeat customers.

In this blog, we set out the six most important types of videos you need to provide clear, easy to follow online support for potential buyers as well as recent customers.

video marketing lessons from auto body repair shop

Customer communication is key to growing just about any business. After all, a well-informed customer who fully understands your product, or the services you’ll provide, is much likelier to be happy with the outcome. Happy customers might even tell their friends, helping to generate that all important brand awareness for your business.

As a business that relies heavily of word-of-mouth and referrals, auto body shops in particular suffer from a lack of consumer education and transparency. What’s really happening to your car, possibly the most expensive thing you own, after you drop it off?

Video, a highly effective teaching tool, can help bring transparency to your business, and educate your customers. In this post, we’ve come up with impactful, engaging tips for using video to share your expertise and services.

video rant

Bottling everything up never did anyone any good! Releasing your feelings on video is not only cathartic, it makes for an authentic video that tells your followers exactly what you’re all about.

But, you don’t want to come across as someone with anger issues! There’s a fine line between letting people know what you’re really thinking, and oversharing, or offending.

In this post, you’ll learn how to share your feelings on camera (the legally safe way), dress the set, and engage with viewers.

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