12 MIN TO READ It probably won’t take you long to recall a corporate misstep or scandal that either shouldn’t have happened or could have been handled… better. When employees and executives were asked, “What’s the main cause for workplace failures?” 86% said it was a lack of effective collaboration and communication. In fact, poor business communication cost corporations (of the 400 surveyed) an…
11 MIN TO READ Evergreen content is highly effective at producing sustainable growth. This type of content continues to provide value for your target audience (and attract visitors) long past its publishing date. Our evergreen content mini-guide will teach you how to brainstorm topics, get the most out of your content, and provide you with a plethora of ideas to get started.
9 MIN TO READ There’s a lot to learn from these viral hits and timeless classics. Whether it’s a tear-jerker or a fall-off-the-sofa funny video, there’s something wonderfully evocative about holiday advertisements. We’ll look at the best holiday commercials and discuss how you can create a great holiday marketing video. Prepare your tear ducts.
3 MIN TO READ We’re serious about security at SproutVideo, which is why we are excited to announce a new way to protect your hosted videos. Dynamic watermarking is an effective deterrent against screen recording and unauthorized distribution of your high-value video content. Our new dynamic watermarks will display the viewer’s email address, IP Address, and Session ID over your video and constantly change…
4 MIN TO READ The benefits of video marketing are especially significant for e-commerce businesses. Video is a compelling way for e-commerce brands to immerse users in the buying experience and increase sales. Gain these seven benefits for your e-commerce business and supercharge your revenue growth.
6 MIN TO READ Producing original video content is hard work that can require a large investment of time and money … and failure usually isn’t an option. However, knowing how to use the correct planning documents is the secret to any production’s success. Using the right apps and tools to create these documents will greatly simplify your video production process, and can be…
4 MIN TO READ We’ve improved SproutVideo with easy-to-use features and additional player customization options like animated poster frames and the ability to clone videos, live streams, and playlists. Watch our explainer video now for a walkthrough of the latest features.
11 MIN TO READ Evergreen content is highly effective at producing sustainable growth. This type of content continues to provide value for your target audience (and attract visitors) long past its publishing date. Our evergreen content mini-guide will teach you how to brainstorm topics, get the most out of your content, and provide you with a plethora of ideas to get started.
9 MIN TO READ There’s a lot to learn from these viral hits and timeless classics. Whether it’s a tear-jerker or a fall-off-the-sofa funny video, there’s something wonderfully evocative about holiday advertisements. We’ll look at the best holiday commercials and discuss how you can create a great holiday marketing video. Prepare your tear ducts.
4 MIN TO READ The benefits of video marketing are especially significant for e-commerce businesses. Video is a compelling way for e-commerce brands to immerse users in the buying experience and increase sales. Gain these seven benefits for your e-commerce business and supercharge your revenue growth.
5 MIN TO READ Video metrics are powerful tools. In order to use them effectively, you have to know what they are, and what they tell you about your content. Video is only valuable if it delivers the right message to the right audience. Sometimes your team will get that combination right on the first try. But often, it’s an iterative process — and…
6 MIN TO READ Video can be an extremely useful tool for growing audiences, building brand awareness, and driving sales. The best way to highlight your content and maximize the impact of your videos is with an optimized video landing page. In this post, we’ll go over everything you need to know about video landing pages. We’ll cover what they are, who should use…
Small acts grow into big results. This earth day, consider joining us in donating to an organization that’s committed to protecting our planet. Even the smallest contribution can accomplish a lot. Learn more about SproutVideo’s commitment to our national forests.
POPULAR POSTS
4 MIN TO READ If your brand needs to connect with a new audience – or even reconnect with an old one – there’s no better way than video. Whether you recently changed your core message, introduced an exciting new product range, or want to engage with an entirely new target market, video will enable you to stay relevant. Even better, your audience can enjoy, take…
6 MIN TO READ Producing original video content is hard work that can require a large investment of time and money … and failure usually isn’t an option. However, knowing how to use the correct planning documents is the secret to any production’s success. Using the right apps and tools to create these documents will greatly simplify your video production process, and can be…
6 MIN TO READ Testimonials are a powerful way to encourage new customers and to build your brand identity. Yet they have to be done properly to be effective. Testimonial videos that feel rote, generic, or coached aren’t going to inspire trust in your brand — quite the opposite. If you want to create testimonial videos that customers really listen to, you need to…
10 MIN TO READ When it comes to on-boarding, training, or developing new skills, video is your secret weapon. Compared to traditional training methods, such as in-person meetings, seminars, or extensive reading, video can save your company a considerable amount of time and money. In this post, we’ll walk you through how to successfully design, implement, and analyze a video-based training program for your employees.
