5 MIN TO READ It’s no secret that full-fledged DSLRs or camcorders record better video than smartphones. However, it’s important to note that smartphone cameras have come a long way over the years, and might be the exact tool you need in certain situations. In this post, we’ll break down four accessories you can buy to take full advantage of the camera you always…
4 MIN TO READ With so many new social media platforms popping up left and right, it can be tough to determine the best place to post your videos, or whether to post them at all. Not all platforms are equal when it comes to video, but with video becoming an enormous aspect of the social space, it’s more important than ever to get it right.
5 MIN TO READ What can you do when you need to produce a video, but you don’t have the time or resources to shoot original footage? Enter the wonderful world of stock video. While this is usually used to fill in the gaps of original content, you can create fully fleshed out videos in no time, with the help of some creativity and…
5 MIN TO READ Video is a brilliant tool for growing your business, especially when combined with the right marketing tools. Last week, we sat down with Chloe Romero from Lemonlight Media to walk you through exactly which types of content work best, while paired with SproutVideo’s features. We’ll be looking specifically at lead capture, video SEO, calls-to-action, and social sharing in this post….
3 MIN TO READ As marketers, we are always seeking new ways to connect with our audience. At SproutVideo, our mission is to put creativity back in marketers’ hands, taking video to the next level by empowering our users to use high-quality video throughout their marketing efforts. With intuitive, powerful tools like embedded video, video analytics, mobile playback, and a high level of security,…
6 MIN TO READ Video editing can be a challenging skill to master, though it has become much more accessible in recent years. At this point, there is a broad range of apps, from basic to professional, that make it possible for anyone at any level.
4 MIN TO READ The vast majority of us spent a large amount of time this past year interacting with people through screens. And while most of those quick conference calls are relatively low stakes, what do you do when you need to nail a live stream for your business or for a large audience? In this post, we’ll take you through six steps…
4 MIN TO READ With so many new social media platforms popping up left and right, it can be tough to determine the best place to post your videos, or whether to post them at all. Not all platforms are equal when it comes to video, but with video becoming an enormous aspect of the social space, it’s more important than ever to get it right.
5 MIN TO READ What can you do when you need to produce a video, but you don’t have the time or resources to shoot original footage? Enter the wonderful world of stock video. While this is usually used to fill in the gaps of original content, you can create fully fleshed out videos in no time, with the help of some creativity and…
5 MIN TO READ Video is a brilliant tool for growing your business, especially when combined with the right marketing tools. Last week, we sat down with Chloe Romero from Lemonlight Media to walk you through exactly which types of content work best, while paired with SproutVideo’s features. We’ll be looking specifically at lead capture, video SEO, calls-to-action, and social sharing in this post….
4 MIN TO READ Live events can be a real boost to your business, but only if your audience shows up! There are six key elements you’ll need to pull together to effectively promote your live stream. Keep reading to get a handle on promoting your next live stream, including a suggested timeline. 1. Event Landing Page Online events require a website, microsite, portal, or…
5 MIN TO READ What if you want to hop on the video creation bandwagon, but are a little camera shy? Have no fear, there are numerous ways you can create high-quality video content for your business without having to be in front of the camera. In this post, we’ll be breaking down the six types of videos you can produce without showing your…
6 MIN TO READ Live streams are one of the most powerful tools you can use to reach your audience. But how do you fit them in as a recurring part of your video marketing plan? In this post, we’re going to be breaking down exactly how to make live streams a regular part of your video marketing plan. By the end of this…
The best camera is the one you have on you, and in most cases, that is your smartphone. In this episode of How To Video, we’re going over the four accessories you should invest in to transform your smartphone into a camcorder.
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2 MIN TO READ Update: SproutVideo supports responsive video embed codes out-of-the-box. Now, you can ensure your videos will resize automatically without touching a line of code on the page. If you’re in the process of building a responsive website or looking to add video to an already responsive website, here is a quick guide on how to make sure your videos resize as…
8 MIN TO READ Live video is widely available for consumers as part of most major social media platforms, including Instagram Live, YouTube Live, Facebook Live, Twitch, and others. However, these public options have significant drawbacks for businesses, especially if the content you want to broadcast is intended just for employees or a select audience. The good news is that SproutVideo just added support…
5 MIN TO READ A well-planned video marketing strategy takes video well beyond a few minutes of material to interest or educate your audience. A solid video marketing strategy will maximize the potential of video to build a lasting connection with your audience. In this blog, we’re going to share how to build a video marketing strategy that will enable you to set out your…
3 MIN TO READ One thing that’s true of most teams is that you get a mix of personalities—at least if you’re lucky. As you prepare to launch your video marketing strategy for 2016, one thing that should be on your mind is how to leverage the best aspects of each team member’s skill set and working style to make better videos. There are…
