Video Metrics: Mastering the Game

5 MIN TO READ Video metrics are powerful tools. In order to use them effectively, you have to know what they are, and what they tell you about your content. Video is only valuable if it delivers the right message to the right audience. Sometimes your team will get that combination right on the first try. But often, it’s an iterative process — and…

How to Create an Effective Video Landing Page

6 MIN TO READ Video can be an extremely useful tool for growing audiences, building brand awareness, and driving sales. The best way to highlight your content and maximize the impact of your videos is with an optimized video landing page. In this post, we’ll go over everything you need to know about video landing pages. We’ll cover what they are, who should use…

The Current State of Video Automation in 2022

4 MIN TO READ What is Video Automation? Videos are one of the best tools for brands looking for exposure. But video content creation can be very time and resource intensive. Oftentimes, a single video can take days or longer to craft and distribute.  Enter video automation. Video automation is changing the online content creation space. Essentially, video automation takes out the tedious parts…

Making Great Video Content on Any Budget: Lessons in Three Stories

5 MIN TO READ It’s important to know how to make good content when budget, location, and time are limited. SproutVideo’s Hoda Emam sat down with commercial director Jyri Pasanen to talk about making video content with these types of constraints. Watch Jyri’s entertaining stories, as well as the lessons we can learn to help you sidestep challenges, and create great content regardless of the limitations.

8 Simple and Effective Ways to Grow Your Email List

4 MIN TO READ This week, we will give you eight actionable ways to grow your email list and keep in touch with the people that matter the most to your business.

For Instructional Videos, Success Starts With Structure

5 MIN TO READ Instructional videos are invaluable tools for businesses. They can assist with employee training or teach customers how to use a product or service. They can also provide important information for clients or outline company policies for personnel. Remote work is a more acceptable norm as of late, so engaging and accessible instructional videos are a must. And creating those videos…

Earth Day 2022

Small acts grow into big results. This earth day, consider joining us in donating to an organization that’s committed to protecting our planet. Even the smallest contribution can accomplish a lot. Learn more about SproutVideo’s commitment to our national forests.