When everyone has signed out of the webinar, that doesn’t mean that it’s over. Thanks to the time and effort you put into organizing the event, you’re now the lucky owner of an abundance of content.
Your team can repackage it and use as part of your video content strategy. In this post, you’ll find lots of creative tips that will help you extract even more value from your webinar.
Whether vlogging is your livelihood, a new initiative for the company blog, or a hobby, making high quality videos is a must. This doesn’t necessarily mean using expensive hardware – that’s actually not as important as you might think.
Rather, you have to take into account a wide range of elements. From lighting to hyperlinks, special guests to authenticity, here’s a checklist of things all vloggers need to get right.
In the world of marketing, making the most of your content is critical to running an effective and efficient campaign. While you could technically create new videos all the time for a video marketing campaign, this quickly becomes costly and time-consuming.
In other words, it’s not the best route to take for most people.
Video marketing is one of the most popular forms of advertising at the moment. One of its top benefits is how you can scale it to meet so many different goals and purposes. This essentially translates to you getting more views on your content using less time and money.
It’s easy enough to scale your video marketing content. However, here are four key ways that have proven to be particularly effective at getting results.
Let’s face it, most real estate videos are boring. We’ve got news for all you realtors – they don’t have to be! It’s time to move beyond shooting a virtual tour of the house.
To produce high quality, engaging real estate videos, you don’t need to be a video expert and you certainly don’t need to hire a team of professionals. With this guide, some basic equipment, and lots of enthusiasm, you can do it yourself.
In this post, we’ll show you how to make videos that will help sell your properties faster than ever. We’ll share tips on how to use emotion and humor effectively, explore the surrounding environment, and livestreaming.
Hands up anyone who’s ever watched a video online, only to be startled when the sound starts blasting out around the office or train? Thought so! That’s why so many of us prefer to watch silent videos, whether we’re taking a quick break from work, using public transport, or trying to keep things quiet so the baby doesn’t wake!
In short, there are times when silence really is golden. A good videographer will ensure viewers’ volume preferences don’t adversely impact the messages in their video content.
In this post, we share actionable tips on producing great content for the silent screen. We’ll take a look at the very best silent videos online and discuss how the brands got it right.
One of the most important things a startup team can do is to put together a video marketing strategy. After all, no matter how great your product or services are, how will your customers buy in if they don’t understand the value? Still, when every single penny counts and time is at a premium, it might seem like the easiest thing to do is to put this on the back-burner.
In this post, we explain how to plan and execute an affordable, engaging video strategy that will get people talking about your exciting new venture.
Did you know that more than half of your website visitors want to see an About page? It’s one of those pages that many of us are guilty of overlooking. But, it’s more important than you might think.
It’s where you tell your story, set out your brand ethos, and start to build a relationship with customers. There’s nowhere better to upload a great video that really grabs their attention.
In this post, we share tips for upgrading your About page with video. You’ll learn how to produce video content that will not only interest prospects, but move them further down the sales funnel.
Have you ever wondered what it takes to make videos that are memorable and emotive? Does it require oodles of cash? A huge team of videography experts? Not necessarily – although these things certainly don’t hurt!
What’s important is a thorough understanding of your target audience, a willingness to do something different when it comes to video, and a good network of ambassadors. Today, we’re looking at three brands outperforming their competition to see exactly what they do with video.
A thriving brand is built on trust. Trust that the company will fulfill its promises to customers, as well as to its employees. But, trust in CEOs has plummeted, according to recent research. This crisis of trust can be turned around by sharing the opinions of impartial, trusted individuals – brand ambassadors.
Of course, working with brand ambassadors is nothing new, but what about when it comes to promoting positive relationships within the company? Have you considered recruiting your own employees to boost morale within your company?
By encouraging employees to take an active part in internal communications, CEOs can share an engaging message that is trusted by viewers. Moreover, co-workers will enjoy taking time out from regular work to get creative in front of and behind the camera! In this post, we will share tips on turning your top employees into internal brand ambassadors using video.
L’Oréal is the most watched beauty brand, with almost 126 million views last year. Video engagement like this suggests that L’Oréal is doing something we can all learn from.
Regardless of your target demographic, budget, or experience, this brand’s ingenious video marketing ideas can be easily adapted by you and your team. We’re going to bring you the best six.
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