13 MIN TO READ B2B video marketing uses video throughout the customer journey to inform, educate, and assist current and prospective customers. The right B2B strategy will leverage video content for lead capture, relationship building, customer support, and sales. In this complete guide, we’ll walk through every step of creating an effective B2B video marketing strategy, with examples for brainstorming.
7 MIN TO READ Video customer support is one of the best strategies for creating customer loyalty. Consumers expect timely solutions, and video provides immediate answers. In fact, video can be used for support and retention throughout the customer’s journey. In this article, we’ll discuss seven ways to use video for customer support and retention.
8 MIN TO READ Corporate videos showcase the best of your company. They convey valuable information and have become indispensable for persuading consumers and attracting job candidates.
We’ve compiled the 15 best examples of corporate videos to spark inspiration! Watch to see how corporate video can increase your company’s communication efficiency.
7 MIN TO READ Video websites are designed to showcase video front and center. They are an ideal solution for companies and creators who need a destination for viewers. Whether you want to build an employees-only video library or protect your content behind a paywall, video websites offer an affordable and effective solution. This article covers making a video website in 10 steps, from ideation to launch!
6 MIN TO READ Video is the most efficient way for businesses to communicate. Companies use video to easily share internal announcements, coordinate projects, onboard team members, and train new employees. From small businesses to large corporations, video enables teams to stay informed and coordinated. Yet businesses need the ability to share videos privately. Security is essential for numerous video applications, from proprietary information…
10 MIN TO READ It may be tempting to skip writing a video script in favor of “winging it. Writing a script is crucial to producing a compelling video that people will enjoy watching. It will also save you time, money, and frustration. This complete guide provides step-by-step instructions for writing a video script. Plus, grab our free script template to jumpstart your writing process.
11 MIN TO READ Explainer videos are high-value content assets that expand brand awareness and increase website conversions. Read this post for a complete step-by-step guide to making an explainer video, plus 10 of the best examples we could find to spark inspiration.
13 MIN TO READ B2B video marketing uses video throughout the customer journey to inform, educate, and assist current and prospective customers. The right B2B strategy will leverage video content for lead capture, relationship building, customer support, and sales. In this complete guide, we’ll walk through every step of creating an effective B2B video marketing strategy, with examples for brainstorming.
8 MIN TO READ Corporate videos showcase the best of your company. They convey valuable information and have become indispensable for persuading consumers and attracting job candidates.
We’ve compiled the 15 best examples of corporate videos to spark inspiration! Watch to see how corporate video can increase your company’s communication efficiency.
10 MIN TO READ It may be tempting to skip writing a video script in favor of “winging it. Writing a script is crucial to producing a compelling video that people will enjoy watching. It will also save you time, money, and frustration. This complete guide provides step-by-step instructions for writing a video script. Plus, grab our free script template to jumpstart your writing process.
6 MIN TO READ Metadata is the organizational information (both visible and hidden) behind digital content that communicates the asset’s structure, administrative info, and description. All kinds of files contain metadata: from text documents to MP3s. Computers use this information to understand a file’s details. For web pages and uploaded content, search engines use metadata to organize and align content with relevant search queries….
11 MIN TO READ Evergreen content is highly effective at producing sustainable growth. This type of content continues to provide value for your target audience (and attract visitors) long past its publishing date. Our evergreen content mini-guide will teach you how to brainstorm topics, get the most out of your content, and provide you with a plethora of ideas to get started.
Small acts grow into big results. This earth day, consider joining us in donating to an organization that’s committed to protecting our planet. Even the smallest contribution can accomplish a lot. Learn more about SproutVideo’s commitment to our national forests.
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5 MIN TO READ In this guest post from Motion Array, learn how to design and use motion graphics in your videos. There are lots of elements to making a great video, from shot composition to editing techniques and color grading. One often overlooked element is motion graphics. It’s true that not every video needs graphics, and it’s also true that poorly conceived graphics…
5 MIN TO READ Wouldn’t you love to make more video content? If you’re like 83% of marketers, the answer is a resounding “yes!” Unfortunately, a lack of time and resources is likely getting in the way. Today, we’re here to help you overcome those obstacles with an extensive post covering the best free resources you can use to make more video. Keep reading…
4 MIN TO READ When everyone has signed out of the webinar, that doesn’t mean that it’s over. Thanks to the time and effort you put into organizing the event, you’re now the lucky owner of an abundance of content. Your team can repackage it and use as part of your video content strategy. In this post, you’ll find nine creative tips that will help you…
4 MIN TO READ We’re usually advised to avoid working with small or furry subjects entirely. They’re renowned scene-stealers, and are notoriously hard to corral, much less direct. However, marketing videos that amp up the cute factor are more likely to get noticed. To help you take advantage of that simple fact, here are twenty things to not do if you’re featuring children or…
