4 MIN TO READ Using B2B Marketing videos in your LinkedIn lead generation strategy is a great way to create brand awareness. But in order to reap these rewards, you have to know the right kinds of videos to make. Here are four great video creation tips to get the most out of LinkedIn for your company.
5 MIN TO READ In this post, we’ll go over how to avoid the pitfalls of greenwashing. We’ll also clarify what makes a business environmentally sustainable, and how you can align these values with your company’s marketing strategy.
5 MIN TO READ Throughout this post, we’ll be examining several aspects of filming you can improve when you choose to make interview videos.
6 MIN TO READ Whether you’ve been making videos for your company for years or you’re just getting started, creating goals will be a very important waypoint on your quest for success. Like every other aspect of your marketing strategy, having clearly defined video goals from the start will help you in every step of the process.
4 MIN TO READ During the height of the pandemic, we saw an astronomical rise in video creation and consumption. In this post, we take a look at what companies can expect from video for the rest of the year and beyond.
5 MIN TO READ It’s no secret that full-fledged DSLRs or camcorders record better video than smartphones. However, it’s important to note that smartphone cameras have come a long way over the years, and might be the exact tool you need in certain situations. In this post, we’ll break down four accessories you can buy to take full advantage of the camera you always…
4 MIN TO READ With so many new social media platforms popping up left and right, it can be tough to determine the best place to post your videos, or whether to post them at all. Not all platforms are equal when it comes to video, but with video becoming an enormous aspect of the social space, it’s more important than ever to get it right.
4 MIN TO READ Using B2B Marketing videos in your LinkedIn lead generation strategy is a great way to create brand awareness. But in order to reap these rewards, you have to know the right kinds of videos to make. Here are four great video creation tips to get the most out of LinkedIn for your company.
6 MIN TO READ Whether you’ve been making videos for your company for years or you’re just getting started, creating goals will be a very important waypoint on your quest for success. Like every other aspect of your marketing strategy, having clearly defined video goals from the start will help you in every step of the process.
4 MIN TO READ With so many new social media platforms popping up left and right, it can be tough to determine the best place to post your videos, or whether to post them at all. Not all platforms are equal when it comes to video, but with video becoming an enormous aspect of the social space, it’s more important than ever to get it right.
5 MIN TO READ What can you do when you need to produce a video, but you don’t have the time or resources to shoot original footage? Enter the wonderful world of stock video. While this is usually used to fill in the gaps of original content, you can create fully fleshed out videos in no time, with the help of some creativity and…
5 MIN TO READ Video is a brilliant tool for growing your business, especially when combined with the right marketing tools. Last week, we sat down with Chloe Romero from Lemonlight Media to walk you through exactly which types of content work best, while paired with SproutVideo’s features. We’ll be looking specifically at lead capture, video SEO, calls-to-action, and social sharing in this post….
The best camera is the one you have on you, and in most cases, that is your smartphone. In this episode of How To Video, we’re going over the four accessories you should invest in to transform your smartphone into a camcorder.
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11 MIN TO READ Ever work on a project, and hear someone shout, “We should make a video!” near the end? Or, find that your company always treats video solely as standalone one-offs? Video should never be an afterthought. In fact, if current trends continue, it’ll soon be the standard for business communications. We’re not just talking about marketing. In many ways, marketing is already there…
2 MIN TO READ We truly want to save you money on video hosting for your business or website, so we made it really easy to earn money through referrals. To get started, click on Referrals in your account settings section.
4 MIN TO READ One of the most commonly encountered yet poorly understood terms in online video production is aspect ratio. If you ever encounter a video that looks stretched out or has black bars on either side, you are looking at an aspect ratio issue. So what exactly is aspect ratio, what are the most common formats, and how should you work with…
3 MIN TO READ There are a lot of reasons to give back to your community, whether that community is geographic and local, professional, or interest-based. Luckily, there are also a lot of ways to give back, especially now. Donating to charity or supporting a worthy project is as easy as the click of a button or sending a text. Last year alone, over…
