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Post Category: How-Tos

150 posts found

Strategic Guide to Increasing Sales with Video + Examples

8 MIN TO READ Companies rely on video more than any other format. In fact, 80% of marketers credit video for directly increasing sales. This article covers how to use video at every stage of your sales process. So no matter where or how someone engages with your company, they receive the value your business offers.

Private Live Stream: How to Host Exclusive Events Online

11 MIN TO READ Private live streaming is real-time video content for an exclusive, permitted audience. Live streams drive 27% more minutes of watch time per viewing than on-demand video content. And they require minimal production compared to on-demand video production. In this article, we’ll discuss the security features you’ll need and how to set up a private live stream.

10 Steps to Create a Video Website in Under an Hour

7 MIN TO READ Video websites are designed to showcase video front and center. They are an ideal solution for companies and creators who need a destination for viewers. Whether you want to build an employees-only video library or protect your content behind a paywall, video websites offer an affordable and effective solution. This article covers making a video website in 10 steps, from ideation to launch!

How to Easily Write a Video Script (+ Free Template)

10 MIN TO READ It may be tempting to skip writing a video script in favor of “winging it. Writing a script is crucial to producing a compelling video that people will enjoy watching. It will also save you time, money, and frustration. This complete guide provides step-by-step instructions for writing a video script. Plus, grab our free script template to jumpstart your writing process.

What is Video Metadata and How Do I Use It?

6 MIN TO READ Metadata is the organizational information (both visible and hidden) behind digital content that communicates the asset’s structure, administrative info, and description.  All kinds of files contain metadata: from text documents to MP3s. Computers use this information to understand a file’s details. For web pages and uploaded content, search engines use metadata to organize and align content with relevant search queries….

11 Evergreen Content Ideas with Examples! (Updated for 2023)

11 MIN TO READ Evergreen content is highly effective at producing sustainable growth. This type of content continues to provide value for your target audience (and attract visitors) long past its publishing date. Our evergreen content mini-guide will teach you how to brainstorm topics, get the most out of your content, and provide you with a plethora of ideas to get started.