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How Tos Posts

private videos for business

Videos aren’t just for marketing. They can also be leveraged for internal communications, training, collaboration, and in client deliverables.

In those types of scenarios, it’s critically important to be able to restrict your audience to a select group. In this post, we’ll walk through seven examples of when curtailing sharing is necessary, and best practices for securing your videos with the exact settings to use.

Testimonial Videos

Testimonials are a powerful way to encourage new customers and to build your brand identity. Yet they have to be done properly to be effective.

Testimonial videos that feel rote, generic, or coached aren’t going to inspire trust in your brand — quite the opposite. If you want to create testimonial videos that customers really listen to, you need to improve your techniques.

In this guest post from D-Mak Productions, we explore six trade secrets to producing compelling testimonial videos.

measure traction with video analytics

Traction is the early support from your target customer base that allows you to quite literally “get the ball rolling.” Like a runner sprinting off the line, you need good grip to get started. If the support is continuous, and grows in numbers, the runner moves faster and more efficiently as they accelerate. The runner, of course, is your business, and their momentum is ideally an upwards peak in customers!

While traction is primarily used in the context of early stage startups, it also applies to companies in any stage of development. For instance, when launching new product lines, rebranding, or continuing to expand at a healthy rate.

In this post, we’ll share video metrics that are helpful in measuring and improving traction for each stage of growth. These tips apply whether your company is barely more than a daydream, or already a well-established brand.

hiring freelancers for business video

The standards for business video are incredibly high. Any problems related to the audio, visuals, or post-production can derail the final product, leading to reduced viewer engagement and unhappy clients. This applies whether the content is destined to be a commercial, shared online, or for internal communications.

For that reason, video production companies rely on freelancers with highly specialized skill sets. Since freelancers are typically hired per project, on-boarding these new team members presents its own challenges.

In this guest post from Melty Cone Video, they share their expertise in hiring freelancers. Here are their tips for consistently promoting great working relationships, efficient working environments, and ensuring smooth shoot days.

People Watching Video on Smartphone by Jacob Lund

Photo Credit: Jacob Lund on Shutterstock

It’s a hard truth that not every product is exciting. They might be incredibly necessary, they might even solve important problems, but at the end of the day, they are still… boring.

However, that doesn’t mean the stories told about these products have to be boring. In fact, using video, you can demonstrate the exact opposite. The key to success is to use powerful, emotional connections to sell something that otherwise might be seen as dull.

In this guest post from Bold Content Video, we’ll examine four different campaigns that managed to deliver exciting videos about relatively boring products, with key takeaways for your own business.

firefighting online with video

It’s one of those days. Everything is going wrong – products are failing, websites are crashing, and customers are grumbling. Worse, they’re posting about it online for the world to see!

Before things get out of hand, you need to start engaging with your customers in a helpful and meaningful way. That’s where video comes in.

Video can be a powerful tool to respond to your audience in a time of crisis. However, there are several keys to getting it right. From employing empathy, to adding value, and showing rather than telling, here’s our guide to fighting fires with online video.

how to integrate video at a conference

Photo Credit: g-stockstudio on Shutterstock

Video is everywhere, and your next business conference should be no exception. After all, it’s one of the best ways to showcase the work of your company and employees, and can help engage attendees. However, video can be a distraction, or even feel intrusive if it’s not incorporated with intention.

So, how can you strike the right balance? Keep reading to find out how you can leverage video content at your next business conference.

Video Training Curriculum Design

(Photo Credit: GaudiLab on Shutterstock)

Video has exploded as a training tool, and it’s no wonder. Video is highly engaging, and studies have shown it can boost retention and learning compared to other forms of instruction.

Not so long ago, we shared how you can successfully design, implement, and analyze a video-based training program for your employees. In today’s post, we’re taking a deeper dive, and focusing in on curriculum design for your training video series. In particular, we’ll cover how thoughtful presentation, pacing, and learning tools can result in highly effective training videos for your business.

Video Privacy

Protecting your video content used to be as simple as setting a password and sharing a link. Today, video privacy options have evolved substantially, and generally for the better. With so many choices, it’s hard to know which is most appropriate for the videos you’d like to share.

In this guide, we’ll walk you through how to evaluate your video privacy needs, and pick the right settings for secure sharing.

user generated content

Video has made it easier than ever for your customers to showcase your products and, ideally, sing your praises! These types of third-party videos are considered “user generated content.” Often thought by viewers to be more authentic than company-produced marketing videos, they can make your brand seem more trustworthy and help win new business.

As the New York Times recently pointed out, nearly anyone can easily create great-looking video with their phone. This is excellent news for brands looking to encourage their customers to create brand-focused content.

So the real question is: How do you inspire people to create videos about your offerings? Read on to find out.

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