Even without video, email marketing earns an average of $36 per $1 spent across industries. But add video? Click-through engagement triples. To leverage the power of both, we asked marketing experts and business owners to share their tips.
8 MIN TO READVideo schema markup uses structured data to help search engines interpret your video’s content, details, and attributes. Structured data improves video visibility and ranking relevancy in search results due to its compatibility with machine learning. This article makes it easy for anyone to take advantage of its benefits.
5 MIN TO READGive your audience more ways to engage without creating new content. Reformat original video content into different mediums and extend the life of your videos. This practice encourages brand growth by diversifying how customers connect with your content across marketing channels. Start maximizing your video investment with these 10 methods.
6 MIN TO READCompanies that invest in employee training produce 37% more gross profit per employee. Employee video training allows businesses to close skill gaps and quickly adapt to new technology while increasing productivity and customer satisfaction. Video training is your superpower. Use this guide to create engaging and effective employee training videos.
9 MIN TO READMaximize video engagement with these research-backed strategies. Learn how to measure engagement and evaluate the data. Try out these ten actionable strategies to get the most out of your video budget while building community and trust.
9 MIN TO READ“Thank you” videos offer a casual way to intentionally appreciate the supporters, customers, and employees who meaningfully impact your business or organization. They also encourage retention and strengthen brand positioning. In this article, we’ll look at the best “thank you” video examples and share tips for making your own.
9 MIN TO READBad audio can quickly make good content impossible to watch. But you don’t need a large budget or significant experience to create good voiceovers. In this complete guide, we’ll walk through everything you need to know to produce professional voiceovers, from delivering an engaging performance to setting up a voiceover studio.
11 MIN TO READCompanies rely on video more than any other format. In fact, 80% of marketers credit video for directly increasing sales. This article covers how to use video at every stage of your sales process. So no matter where or how someone engages with your company, they receive the value your business offers.
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