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How Tos Posts

Woman using a laptop for marketing video

It’s no secret that a good marketing video takes a lot of effort. So, how can you ensure you get the most out of it as possible?

In this post, we explore eight ways to generate multiple marketing assets from a single video, with tips for each one. These fresh ideas will help you get more mileage out of every marketing video you make.

working with remote video teams

Whether you’re shooting on location, or have offices in different cities, your entire video team is rarely in one place. So, how do you ensure your remote team is communicating effectively, and working efficiently?

Partly from our own experience, we’ve found there are specific tactics you can employ at different stages of the video production process to keep everyone on the same page, and as productive as possible, no matter where they’re located. Keep reading for tips on improving your workflow with remote video teams.

All About Camera Sensors

Your iPhone shoots 4K, and so does a $50,000 cinema camera. So, what’s the difference? Is all 4K created equal?

The plain and simple answer is a definite NO. As Nick LaClair explains in this episode of our How To Video series, a lot of the difference in footage quality comes down to the role sensors play in processing visual information. Keep reading for a deep dive into how camera sensor size impacts everything, from depth of field and the size of the frame to the level of noise in your image.

help executive look good on camera

Appearing on camera can be nerve-wracking, even for executives. There’s something about staring into a camera lens that tends to spike people’s stress levels, no matter how high-powered their day job might be. After all, just because they’re running a company doesn’t mean they appear on camera all the time. The last thing you want is for your subject to feel uncomfortable with their appearance, or as though they didn’t come across well in the video.

In this post, we cover tips to help executives be at their best in front of the camera. First, we’re tackling the topic of appearance, including what not to wear, and some quick fixes for the day of the shoot. After that, we’ll cover helping them project their best, along with some speaking tips to ensure their message is clearly communicated.

video production

In this guest post by our friends at Flow Production and Post, a video production studio in NYC, learn how to create multiple videos from a single project to target different viewers. As you’ll see, this clever approach allows you to extract maximum value from your investment in video.

You have probably heard it dozens of times by now: if you aren’t leveraging video content to help grow your business these days, you are going to be left behind by the competition.

But beyond the general advice that you “must have video”, how do you best utilize the content you produce to achieve the results you need? How can you ensure that you will squeeze every bit of value from your video productions, making your investment in their quality worthwhile?

In this post, we’ll walk you through common pitfalls to avoid, as well as a strategy for success to maximize your video ROI.

Storytelling Without Dialogue

Sometimes, it’s what goes unsaid that adds the most to a story. It might not be your first instinct, but you can engage viewers and get a message across without any dialogue at all.

Given that many videos play without sound, especially if they are autoplaying, or shared on social media, knowing how to craft a silent story is an especially valuable skill. In this post, we explore the pieces that help your viewers put the picture together without a word.

private videos for business

Videos aren’t just for marketing. They can also be leveraged for internal communications, training, collaboration, and in client deliverables.

In those types of scenarios, it’s critically important to be able to restrict your audience to a select group. In this post, we’ll walk through seven examples of when curtailing sharing is necessary, and best practices for securing your videos with the exact settings to use.

Testimonial Videos

Testimonials are a powerful way to encourage new customers and to build your brand identity. Yet they have to be done properly to be effective.

Testimonial videos that feel rote, generic, or coached aren’t going to inspire trust in your brand — quite the opposite. If you want to create testimonial videos that customers really listen to, you need to improve your techniques.

In this guest post from D-Mak Productions, we explore six trade secrets to producing compelling testimonial videos.

measure traction with video analytics

Traction is the early support from your target customer base that allows you to quite literally “get the ball rolling.” Like a runner sprinting off the line, you need good grip to get started. If the support is continuous, and grows in numbers, the runner moves faster and more efficiently as they accelerate. The runner, of course, is your business, and their momentum is ideally an upwards peak in customers!

While traction is primarily used in the context of early stage startups, it also applies to companies in any stage of development. For instance, when launching new product lines, rebranding, or continuing to expand at a healthy rate.

In this post, we’ll share video metrics that are helpful in measuring and improving traction for each stage of growth. These tips apply whether your company is barely more than a daydream, or already a well-established brand.

hiring freelancers for business video

The standards for business video are incredibly high. Any problems related to the audio, visuals, or post-production can derail the final product, leading to reduced viewer engagement and unhappy clients. This applies whether the content is destined to be a commercial, shared online, or for internal communications.

For that reason, video production companies rely on freelancers with highly specialized skill sets. Since freelancers are typically hired per project, on-boarding these new team members presents its own challenges.

In this guest post from Melty Cone Video, they share their expertise in hiring freelancers. Here are their tips for consistently promoting great working relationships, efficient working environments, and ensuring smooth shoot days.

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