How Tos Posts

building a budget for video

The New Year always comes with a desire to improve upon the past, and video production is no exception. Whether you’re looking to do more of the same, or take things in a new direction, a solid budget will help you get there.

We’re getting down to brass tacks in this blog post, and giving you a blueprint for budgeting for video in the New Year.

SproutVideo logo on a pumpkin

Stop motion is the darling video format of the social media age. It’s fun, light-hearted, engaging, and appropriate for many types of videos. So, how can you go about making your own stop motion animation?

Since stop motion animation requires a certain level of precision and attention to detail, there are many pitfalls to be aware of. From the lighting to the plan of action, these six key factors can impact your final result. Here’s our guide to getting it right.

Tying Revenue To Video

Are your videos making you money? If you’re like many marketers or business-owners out there, you might not have a clear answer to that question.

In the rush to create content and keep up with consumer expectations, it’s important to press pause and check that what you’re doing is actually working. In this post, we’ll show you different ways to tie revenue back to a specific video.

Woman using a laptop for marketing video

It’s no secret that a good marketing video takes a lot of effort. So, how can you ensure you get the most out of it as possible?

In this post, we explore eight ways to generate multiple marketing assets from a single video, with tips for each one. These fresh ideas will help you get more mileage out of every marketing video you make.

working with remote video teams

Whether you’re shooting on location, or have offices in different cities, your entire video team is rarely in one place. So, how do you ensure your remote team is communicating effectively, and working efficiently?

Partly from our own experience, we’ve found there are specific tactics you can employ at different stages of the video production process to keep everyone on the same page, and as productive as possible, no matter where they’re located. Keep reading for tips on improving your workflow with remote video teams.

All About Camera Sensors

Your iPhone shoots 4K, and so does a $50,000 cinema camera. So, what’s the difference? Is all 4K created equal?

The plain and simple answer is a definite NO. As Nick LaClair explains in this episode of our How To Video series, a lot of the difference in footage quality comes down to the role sensors play in processing visual information. Keep reading for a deep dive into how camera sensor size impacts everything, from depth of field and the size of the frame to the level of noise in your image.

help executive look good on camera

Appearing on camera can be nerve-wracking, even for executives. There’s something about staring into a camera lens that tends to spike people’s stress levels, no matter how high-powered their day job might be. After all, just because they’re running a company doesn’t mean they appear on camera all the time. The last thing you want is for your subject to feel uncomfortable with their appearance, or as though they didn’t come across well in the video.

In this post, we cover tips to help executives be at their best in front of the camera. First, we’re tackling the topic of appearance, including what not to wear, and some quick fixes for the day of the shoot. After that, we’ll cover helping them project their best, along with some speaking tips to ensure their message is clearly communicated.

video production

In this guest post by our friends at Flow Production and Post, a video production studio in NYC, learn how to create multiple videos from a single project to target different viewers. As you’ll see, this clever approach allows you to extract maximum value from your investment in video.

You have probably heard it dozens of times by now: if you aren’t leveraging video content to help grow your business these days, you are going to be left behind by the competition.

But beyond the general advice that you “must have video”, how do you best utilize the content you produce to achieve the results you need? How can you ensure that you will squeeze every bit of value from your video productions, making your investment in their quality worthwhile?

In this post, we’ll walk you through common pitfalls to avoid, as well as a strategy for success to maximize your video ROI.

Storytelling Without Dialogue

Sometimes, it’s what goes unsaid that adds the most to a story. It might not be your first instinct, but you can engage viewers and get a message across without any dialogue at all.

Given that many videos play without sound, especially if they are autoplaying, or shared on social media, knowing how to craft a silent story is an especially valuable skill. In this post, we explore the pieces that help your viewers put the picture together without a word.

private videos for business

Videos aren’t just for marketing. They can also be leveraged for internal communications, training, collaboration, and in client deliverables.

In those types of scenarios, it’s critically important to be able to restrict your audience to a select group. In this post, we’ll walk through seven examples of when curtailing sharing is necessary, and best practices for securing your videos with the exact settings to use.

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