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How Tos Posts

Corporate Communications

Corporate communications is more important than ever. It used to mean a stuffy newsletter from a detached higher up sent on a quarterly basis. Or worse, a source of embarrassment for firms. It’s all too easy to leak a misguided memo online these days.

However, corporate communications can be a real asset, especially with the introduction of video. From recruiting, to retention, and improving the efficiency of a workforce, corporate communications offers a lot of potential upside to companies that get it right.

Here’s our guide to modernizing your corporate communications strategy with video.

Pro-Perspectives Clark Vandergrift

If video is anything, it’s constantly changing. Knowing where to start, or simply keeping up, can seem daunting at times.

In the first episode of our Pro Perspectives series, we catch up with Clark Vandergrift, an independent photographer and videographer. He shares some amazing tips on how embracing personal work as a laboratory for learning new things can lead to commercial success with video.

Here’s how he does it.

Royal VIP on Set

In this guest post from Bold Content Video, learn exactly how to work with a VIP on set, and the important considerations you’ll need to keep in mind.

How would you handle a film shoot featuring a member of the British Royal Family? We at Bold Content Video have recently wrapped a project doing just that.

In fact, our set was packed with VIPs, as you can see in the behind-the-scenes photo above. From left to right: Radio DJ Roman Kemp, Former Professional Footballer Rio Ferdinand, The Duke of Cambridge Prince William, Journalist/Influencer Carl Anka, and Musician Loyle Carner.

While it may seem incredibly daunting to conduct such a high-profile event, with the right tips, it will be simpler than you think. Keep reading for our suggestions to help your next VIP (or Royal!) shoot run smoothly.

make high quality animated videos

In this guest post from Yum Yum Videos, an explainer video production company, learn the secrets of how they produce compelling animated videos.

How can you produce a high-quality animated video? Is it magic? Is it luck?

Of course not. There are many factors that need to be addressed to end up with an appealing and effective animated video. Also, many professionals are involved in every stage of the process.

From the pre-production and crafting of the creating brief, all the way to the storyboard, voiceovers and animation, this guide will show you the ins and outs of the entire process.

Here are the essential steps you need to take to make a high-quality animated video that communicates your brand’s message in an engaging way. Let’s take a look!

Making a professional screencast

One of the simplest, most common types of video out there is also one that so many companies manage to get really wrong. We’re talking about screencasts.

They’re everywhere, and they’re usually too long, boring, and suffer from easily correctable faults. Whether they’re out of focus, or hard to follow, there are easy solutions to these problems.

If you’ve ever wondered how to make a sharp screencast video that people will actually want to watch, this post is for you. Here are step-by-step instructions, and a video guide, to show you the ropes.

Company PSA Videos

Some companies would prefer to stay as far away as possible from controversial issues. However, people have begun to expect more from brands. It’s not enough to have a good product, you also have to be a good global citizen.

But, it’s clearly dicey, at best, to take a stand. Just look at the recent scandal that engulfed Papa John’s after they weighed in on the NFL protests. So, how does a brand responsibly take on a serious and potentially divisive issue?  

One strategy that has worked well in the past is a Public Service Announcement (PSA) video. With full control over the message and optics, you can carefully craft a video that best communicates your position. Here are the five key ingredients for a powerful PSA video, and the eight steps you need to take to make your own.

B2B storytelling

Last year, we saw retailers and other B2C companies diving into storytelling with enthusiasm and plenty of Hollywood flair. Recently, it seems as though B2B companies picked up the torch and really ran with it.

Telling B2B stories requires a heavy dose of authenticity, or they won’t ring true. They also have to be really compelling, or risk being a total snooze-fest.

In this post, we take a look at some of the very best examples of B2B storytelling from Google, Square, and Amazon. We’ll tease out the key elements that make them truly outstanding, so you can apply these takeaways to your own videos.

video-based training for employees

When it comes to on-boarding, training, or developing new skills, video is your secret weapon. Compared to traditional training methods, such as in-person meetings, seminars, or extensive reading, video can save your company a considerable amount of time and money.

In this post, we’ll walk you through how to successfully design, implement, and analyze a video-based training program for your employees.

Overcome Obstacles to Internal Video

Video is a fantastic medium for communication because it’s so engaging. You may think it it is worth the effort for marketing, but what about communicating internally to your employees?

Of course, there are some common obstacles to using video, which can make people hesitant to take the plunge for internal communication purposes.

In this post, we outline five different challenges companies often face, and share possible solutions. With these tips, you’ll be able to leverage video internally sooner rather than later, or improve your existing efforts.

guide to storyboarding for business video

You already know you need a camera and a script to make a video for your business. But, did you know you also need a storyboard?

A storyboard is a powerful planning tool that can help you communicate your vision, and plan out the shots you’ll need in detail. They’re easy to make, and should be a regular part of your process.

In this detailed guide, we’ll walk you through how to create and use storyboards to improve how you produce videos for your business. We found some great examples from Game of Thrones and Pixar to boot.

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