In business videos, the musical score tends to be an afterthought. The right music can give your audience just the right feeling and — more importantly — the wrong music may sink your message.
In this episode of our “How To Video” series, Ikey Ajavon, marketing content strategist for SproutVideo, will walk you through the importance of choosing the right music. We’ll explain the importance of licensing, and show you how and where to find music for your project.
Creating a holiday video can be a struggle. Creating a holiday video within a short timeframe can be a nightmare, but it’s not impossible. Having creative limitations sometimes actually enhances the process.
In this blog, we’ll take a look at our own holiday video, walking you through our process from start to finish as we sought to create a cost-effective, entertaining holiday video that we could plan in a week and film in a day.
When it comes to video equipment, people usually want the latest and greatest version they can get their hands on. So, it might be surprising to hear that vintage lenses remain in demand and highly popular for specific types of shoots. In fact, we used rehoused vintage Cooke Speed Panchros in our recent holiday video shoot.
Why bother tracking down vintage lenses? Why are they worth rehousing to fit modern cameras? Aren’t modern lenses objectively better than vintage glass? We’ll dive into all that, and where to find vintage lenses for your own video shoot, in this post.
When should you grab your phone to film a quick video, and when should you invest much more heavily in production? As phones become more and more capable of recording high quality video, it can be hard to know which direction to take.
In this blog, we will be discussing the differences between polished videos and off-the-cuff videos. We’ll look at how we define both styles of video, the pros and cons of each, and explain why you might choose one over the other.
Stop motion is the darling video format of the social media age. It’s fun, light-hearted, engaging, and appropriate for many types of videos. So, how can you go about making your own stop motion animation?
Since stop motion animation requires a certain level of precision and attention to detail, there are many pitfalls to be aware of. From the lighting to the plan of action, these six key factors can impact your final result. Here’s our guide to getting it right.
Anamorphic lenses are behind some of the most iconic shots in cinema. Their unique characteristics deliver footage with a specific look that movie-lovers and filmmakers fall for over and again.
In this episode of our How To Video series, we’re taking a deep dive into anamorphic lenses, starting with their origins, and how the footage they produce differs from standard lenses. Keep reading to learn how to produce anamorphic footage without breaking the bank, and uncover inspiring ideas for using it in your business videos.
When it comes to choosing a lens for a video camera, the world is your oyster. Lens adapters and mounts make it possible to use nearly any type of glass with a video camera that supports interchangeable lenses.
Options are great, of course. However, the sheer volume of choice in lenses can be overwhelming. And, lenses range widely in cost, from $100 all the way to $50,000 and up.
So, how can you be sure you’re making the right choice for your project? In this post, we’ll walk you through the important distinctions between the three major types of lenses, including photography or consumer lenses, rehoused cinema lenses, and true cinema lenses. Watch the video below to see each of these types of lenses in action, and keep reading to gain an in-depth understanding of their pros and cons.
In this episode of our How To Video series, we’re looking at lenses. The lens you select for your shoot can have a big impact on the resulting footage, as well as the process of filming itself.
To help make sure you know which lens to grab for your next shoot, we’re comparing focal lengths, and the differences between prime and zoom lenses. Watch the video below and keep reading for an overview of how to choose the right lens for your project.
We’ve covered the basics of color grading in Adobe Premiere, and the details of a professional workflow using DaVinci Resolve and Adobe Premiere. In this episode of our How To Video series, we’re taking it a step further to show you exactly how to color grade your footage with the same software the pros use.
Color grading isn’t just about making sure the reds, greens, and blues are all in balance. It’s also where you can remove blemishes, or highlight specific aspects of your image to get the exact look you want.
Watch the tutorial below and keep reading for an in-depth guide to color grading using DaVinci Resolve.
In the first episode of our color grading tutorial series, we covered basic fundamentals in Adobe Premiere. Now, we’re going to show you how to incorporate DaVinci Resolve, a professional color grading tool, into your Adobe Premiere editing workflow.
Here’s how to make the round trip from Adobe to DaVinci and back more seamless and less error-prone. These tips take the guesswork out of the color grading process.
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