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Post Category: Business

6 Ways to Protect and Share Video Content with Confidence

9 MIN TO READ We surveyed and interviewed companies across North America and Europe, from solopreneurs to global mid-market firms. Our goal was to uncover how companies protect sensitive video content. This research summary offers key insights for businesses needing to safeguard private, gated, or confidential videos from unauthorized access.  We explore six real-world use cases showing how companies use login protection to secure…

5 Use Cases for Business Videos & How to Track Success

5 MIN TO READ Discover how to use video to achieve business goals in customer support, learning and development, marketing, and more. We’ll also cover the video metrics needed to measure success. Review these video use cases to set clear goals for your video strategy.

15 Live Stream Metrics & How to Measure Success

13 MIN TO READ Discover how live streaming can empower your business or organization. Live streaming metrics allow organizations to determine ROI, meet compliance standards, maintain security measures, and more. Learn how to evaluate and improve your strategy using analytics in this SproutVideo platform guide.

Strategic Guide to Increasing Sales with Video + Examples

8 MIN TO READ Companies rely on video more than any other format. In fact, 80% of marketers credit video for directly increasing sales. This article covers how to use video at every stage of your sales process. So no matter where or how someone engages with your company, they receive the value your business offers.

B2B Video Marketing: How to Build A Successful Strategy

13 MIN TO READ B2B video marketing uses video throughout the customer journey to inform, educate, and assist current and prospective customers. The right B2B strategy will leverage video content for lead capture, relationship building, customer support, and sales. In this complete guide, we’ll walk through every step of creating an effective B2B video marketing strategy, with examples for brainstorming.