3 MIN TO READ Video has plenty of room to grow in email marketing. After all, if you could boost your open rate, click-through rate, and reduce your unsubscribe rate, just by adding one thing to an email campaign, wouldn’t you? Here’s how video can help you grow your email list, improve campaign performance, and, ultimately, drive traffic to your website.
2 MIN TO READ There was a lot of buzz about video and SEO in 2013, but what about video and SEM? If paid search is one of your main sources of traffic and new customers, adding video to your landing pages can help dramatically improve the performance of your campaigns. Quality Score Using video, you can help boost critical stats on your landing…
2 MIN TO READ SproutVideo offers some great tools for leveraging your video content in your marketing strategy. Starting with the basics, in any industry and with any business model, you have to understand your targeted audience. Our analytics and engagement stats enable you to gain a deep understanding of the ‘who, what, where and how.’ Knowing that most people are watching your videos…
