Video Engagement Metrics

Video engagement allows you to gain new insight into how your viewers are watching and interacting with your videos. We collect data on every single viewer who watches your video and present you with aggregate data for each of your videos, as well as letting you see each individual time a viewer watches your video.

Aggregate Data

For each video, you’ll be able to see the following information along with an engagement graph that shows what percentage of people who watched the video were still watching at a given time:

  • Loads - This number indicates the number of times the video was displayed on a page.
  • Visitors - This number indicates the number of unique individuals who loaded the video.
  • Plays - The number of times viewers hit the play button on the video.
  • Play Rate - The percentage of Loads that resulted in plays. This number can give you a good indication of how compelling your poster frame image is or if you’re doing a good job getting people interested in watching the video.
  • Time Watched - This is the total amount of time viewers spent watching your video.
  • Average Engagement - The average percentage of the video that viewers watched.

Video Engagement Data Summary Report

Session Data

We also collect engagement data for every single time a video is watched:

  • Time - The time the viewer started watching the video.
  • Viewer Tag - Displays the name of the viewer if the viewer has been tagged. This name can come from either a viewer tagging or, if the viewer used a login to view the video, the email address of the login used. Clicking on this link will show you every view this user has had for all of your videos. Also, if the viewer has viewed more than one of your videos, we show you the number of other videos they have watched.
  • Location - Where the viewer was located when they watched they watched the video.
  • Device - Information about what device was used to watch the video.
  • IP Address - The IP Address of the person who watched the video.
  • URL - The URL of the page on which the video was embedded when it was viewed.

Heat Maps

Our viewer engagement heat maps make it easy to see how your viewers interacted with your videos. At a glance, you can see which parts of the videos were watched, which parts were re-watched, and which parts were skipped.

Watched 1 Times
Watched 2 Times
Watched 3 Times
Watched 4 Times
Watched 5 or More Times

Viewer Tagging

You can tag your viewers with a nickname and email address so that you can easily keep track of them and don’t have to see “Unknown Viewer” over and over again. There are four ways to tag a viewer:

Email Collection in embed code

The first option to tag your viewers is to use the email collection feature on your embedded videos. By enabling this feature, your viewers will be required to enter their email address before being able to view the video. This email address is used to automatically tag your viewers. The viewers email address is stored in a cookie so they only have to enter their email address once to see the video even if they come back to watch the video again. To enable email collection:

  • Go to the video on which you’d like to enable email collection
  • Check the ‘Require Email to Watch Video’ check box in the ‘Privacy Options’ box under the video and click the ‘Save’ button

Enable Email Capture for Tagging viewers of your video hosted on SproutVideo

  • To view the email addresses captured, and the activity associated with them, go to Video Engagement page:

View statistics for email addresses

You can export the email addresses from the Video Engagement page.

Iframe Tagging

Another way to tag a viewer is by passing along the email address with the embed code for the video. All that’s needed is the vemail query string parameter.

So, for example, if your embed code looks like this:

<iframe class='sproutvideo-player' type='text/html' src='' width='630' height='354' frameborder='0' allowfullscreen referrerpolicy='no-referrer-when-downgrade'></iframe>

and you wanted to tag the viewer with the email address , the new embed code would look like this:

<iframe class='sproutvideo-player' type='text/html' src='' width='630' height='354' frameborder='0' allowfullscreen referrerpolicy='no-referrer-when-downgrade'></iframe>

URL Tagging

Viewers can also be tagged by simply adding the vemail parameter to the query string of the URL of the page on which the video is embedded.

If your video is embedded on a page with the URL and you want to tag the viewer with the email, send them the following URL:

Manual Tagging

You can also manually tag your viewers. Click on one of the “Unknown Viewer” links on the video engagement page. From there you can click on the name or email address to change the nickname or email address for the viewer.

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