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Posts tagged with “ storytelling”

silent video

Hands up anyone who’s ever watched a video online, only to be startled when the sound starts blasting out around the office or train? Thought so! That’s why so many of us prefer to watch silent videos, whether we’re taking a quick break from work, using public transport, or trying to keep things quiet so the baby doesn’t wake!

In short, there are times when silence really is golden. A good videographer will ensure viewers’ volume preferences don’t adversely impact the messages in their video content.

In this post, we share actionable tips on producing great content for the silent screen. We’ll take a look at the very best silent videos online and discuss how the brands got it right.

brands who are video marketing champions

Have you ever wondered what it takes to make videos that are memorable and emotive? Does it require oodles of cash? A huge team of videography experts? Not necessarily – although these things certainly don’t hurt!

What’s important is a thorough understanding of your target audience, a willingness to do something different when it comes to video, and a good network of ambassadors. Today, we’re looking at three brands outperforming their competition to see exactly what they do with video.

video marketing lessons from bakeries

Almost 65 percent of people eat dessert at least once a week. The baking industry is worth $311 billion across the US.That’s great news for bakery owners!

There are two ways of looking at this: customers are prepared to spend money on sweet treats; and there’s a huge amount of competition for artisan bakers. Setting yourself apart from other businesses – indie and major baked good suppliers – is more important than ever.

An engaging video marketing strategy will encourage buyers to call into your bakery on a regular basis, for everything from fresh bread, to special celebration cakes. You don’t have to hire a video production company to action these ideas – they’re either low-cost or no-cost, and are easy to produce. Let’s get started!

woman in audience

Have you ever met someone who doesn’t like TED talks? Me neither. It’s where I turn when I want to learn from fascinating people who aren’t afraid to shake things up. It’s one of my favorite spaces online to get inspired, especially when it comes to exciting ideas about video making.

In this post, we’re going to take a look at what the smartest people have to say about how we relate to the world around us, with reference to our businesses, video marketing, and engaging with our customers. Some of the ideas you can implement into your video marketing strategy almost immediately, others will inspire you to reconsider your approach to video.

how to make a video go viral

The question: “What makes a video go viral?” is asked a lot, but the answer is usually rather vague.

An Australian company decided to remove the mystery from viral video and pinpoint the common features of videos we all enjoy watching and sharing. Using their knowledge of virality, they made eight videos, which got an amazing 500,000 comments and 1.6 million likes. What you read next will have a huge impact on the way you make video.

charm viewers with smart video marketing

Audiences are tricky to manage. Say the wrong thing, and they can quickly lose interest in your message. A little charm goes a long way to ensuring viewers engage with your video and stay firmly on your side.

A viewer that has been well and truly charmed is one that will tell others about the video they have seen and help you to share your message. In this post we’re going to look at what makes a charming video and how you can amp up the charm factor in your own video. We share practical tips on building a community of loyal fans, from authenticity and regular posting, to the art of storytelling.

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