Video marketing works. Not only does video make your website and your company more visible (fun fact: video content can greatly increase your SEO ranking), but it can be so much more compelling than copy or still images.
The downside is that video marketing takes more investment than most other methods. Camera, lighting, script, editing, graphics… it can all add up and no one wants to blow their budget on a project that may or may not connect with audiences. Sure, it can be well worth it if you do it right, but how can you mitigate the risks? We thought you’d never ask. Here are seven tips to help you get the most out of your video marketing while managing the costs.