Posts Tagged with: Demographics

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How (and Why) to Use Video to Market to Baby Boomers

4 MIN TO READ What comes to mind when you read “baby boomers”? Is it a gray-haired grandmother baking cookies? A tech entrepreneur launching his second career? An empty-nester couple embarking on an around-the world adventure? Born between 1946 and 1964, baby boomers can be a hard group to nail down; the fact of the matter is they can have any or even all…