L’Oréal is the most watched beauty brand, with almost 126 million views last year. Video engagement like this suggests that L’Oréal is doing something we can all learn from.
Regardless of your target demographic, budget, or experience, this brand’s ingenious video marketing ideas can be easily adapted by you and your team. We’re going to bring you the best six.
A well-planned video marketing strategy takes video well beyond a few minutes of material to interest or educate your audience. A solid video marketing strategy will maximize the potential of video to build a lasting connection with your audience.
In this blog, we’re going to share how to build a video marketing strategy that will enable you to set out your road map to success. So step away from the video camera and get out a pen and paper. It’s time to get planning!
How do you level the playing field when it comes to competing with other indie clothing stores, or bigger, well-established boutiques? One word: video.
A thoughtfully executed video marketing campaign will show off your wonderful clothing to customers. With videos promoting product features, expert fashion tips, and how to videos, you can showcase the brands you stock, the beautiful colors and flattering fit of your clothing. Here’s how to motivate your audience to click “buy” with video.
Working with influencers is a great way to strike up a conversation with your target market, increase sales, and create exciting new content for your organization. But, instead of seeking out influencers and working with them, why not establish your own brand as a thought leader?
In this post, we’re going to share practical advice on using video to accelerate your status as a trusted, knowledgeable influencer in your own right.
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