Online video is all the rage for marketing, retail, education and training, real estate, consulting; pretty much anyone with access to the internet. The hottest apps are based on creating and sharing videos, and each month seems to be a record-breaker in terms of how much video is being produced, shared, and watched online. Consequently, online video is frequently talked…
3 MIN TO READOne of the worst things that can happen to you is someone misappropriating your content online. Luckily, you can do a lot to prevent that from happening in the first place. Even in the worst case scenario, you still may have some recourse. Here are the key steps you need to take to ensure that your content will remain yours, and…
5 MIN TO READWe write a lot about how to make compelling marketing videos on your own. However, sometimes it’s best (or even necessary) to hire a professional. You might lack needed equipment, time, or familiarity with the filming process. No matter the reason, hiring a professional freelance videographer can really pay off. If you’ve never hired a freelance videographer, or have no idea where to find one, we’ll help…
2 MIN TO READNow that the weather’s warming up, why not film some of your next video outside? Indeed, some of the best online videos are created right in your own backyard, on the streets of a city, or in a park. Basically, anywhere the lighting is good and the ambience is interesting. We’ve put together a list of useful tips for using these…
2 MIN TO READVideo editing is possibly the most challenging and involved part of the video production process. For that reason, many companies opt to pay for professional video editing services. However, if you have basic editing skills already, or if you have a bit of time to invest in learning how to use editing software, there’s no reason why you can’t learn…
3 MIN TO READYou planned your video, prepped your lighting and sound elements, and reached the filming stage. But wait – before you yell “Action!” you still have a few things to get in place. Here’s the rundown on all the steps you need to take to ensure you’re ready to roll.
4 MIN TO READIs there anything more frustrating than not being able to hear something properly? Whether it’s background noise, competing music tracks, or a muffled recording, bad audio is a real video buzzkill. In this post, we’ll walk you through the basics of getting audio right when filming so your next video will be sure to get its message across.
2 MIN TO READGood lighting is an important part of making your video look and feel professional. Having light sources chosen and placed correctly will make a big difference, ensuring that colors pop and that your image is clear and bright. To help you set off on the right foot, we put together a primer on the basics of proper lighting for video.
5 MIN TO READ
