Inspired to create online videos for your brand, but unsure where it makes sense to host them on your website? We came up with a list of six places that can use a little video love.
1. There is no place like home…
No surprise here! Your homepage is your customer’s first impression of your online presence, so why not engage them right away? Post a welcome video, a video of your newest product, feature, or service, or a video of a special deal you are offering.
Ever been completely frustrated because you do not know how to use a product or service? And who wants to call customer support or wait around for an email response? Nobody’s got time for that!
Save your customers time (and your own team’s time) by answering frequently asked questions with helpful tutorial videos.
3. Getting to Know You
Your “About Us” page is a great place to put a team video, “behind the scenes” video of your office, and short bio videos of each of your team members. After all, you want people to know your brand’s personality, so allow your people to shine!
4. Shop ‘Til You Drop!
If you sell products, feature them! While percentages vary, sites have found that customers are up to 64 percent more likely to buy after watching a product video. In fact, online retail giant Zappos.com has reported that its conversion rates range from 6 to 30 percent since it began using online video to showcase its products.
5. Shine the Light…
On your customers! If you have videos of customer testimonials, why not feature them? Create a special page just for this, and invite people to share their stories about using your product.
6. Blog or Vlog
Video blogging (vlogging) is often quicker and easier to do than writing a traditional blog post. Not to mention, it creates a stronger connection between you and your audience. Incorporate vlogs more frequently, and watch your blog traffic soar!
Where have you found success in sharing your online hosted videos on your website? Do you see better results when posting on certain pages over others? Leave your comments here, on our Facebook page, and on Twitter.