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Posts By: Laci Texter

private videos for business

Videos aren’t just for marketing. They can also be leveraged for internal communications, training, collaboration, and in client deliverables.

In those types of scenarios, it’s critically important to be able to restrict your audience to a select group. In this post, we’ll walk through seven examples of when curtailing sharing is necessary, and best practices for securing your videos with the exact settings to use.

measure traction with video analytics

Traction is the early support from your target customer base that allows you to quite literally “get the ball rolling.” Like a runner sprinting off the line, you need good grip to get started. If the support is continuous, and grows in numbers, the runner moves faster and more efficiently as they accelerate. The runner, of course, is your business, and their momentum is ideally an upwards peak in customers!

While traction is primarily used in the context of early stage startups, it also applies to companies in any stage of development. For instance, when launching new product lines, rebranding, or continuing to expand at a healthy rate.

In this post, we’ll share video metrics that are helpful in measuring and improving traction for each stage of growth. These tips apply whether your company is barely more than a daydream, or already a well-established brand.

Building Brand Recognition with Video by Jacob Lund on Shutterstock

Photo Credit: Female Videographer by Jacob Lund on Shutterstock

Brand recognition is an important goal for any company, especially when you’re first starting out. Consumers are swamped with hundreds of options for services and products, so making your mark on the industry is vital. But how can video be used to reinforce your branding? Here’s our guide to growing brand recognition with video and leveraging it for your business.

firefighting online with video

It’s one of those days. Everything is going wrong – products are failing, websites are crashing, and customers are grumbling. Worse, they’re posting about it online for the world to see!

Before things get out of hand, you need to start engaging with your customers in a helpful and meaningful way. That’s where video comes in.

Video can be a powerful tool to respond to your audience in a time of crisis. However, there are several keys to getting it right. From employing empathy, to adding value, and showing rather than telling, here’s our guide to fighting fires with online video.

how to integrate video at a conference

Photo Credit: g-stockstudio on Shutterstock

Video is everywhere, and your next business conference should be no exception. After all, it’s one of the best ways to showcase the work of your company and employees, and can help engage attendees. However, video can be a distraction, or even feel intrusive if it’s not incorporated with intention.

So, how can you strike the right balance? Keep reading to find out how you can leverage video content at your next business conference.

Video Training Curriculum Design

(Photo Credit: GaudiLab on Shutterstock)

Video has exploded as a training tool, and it’s no wonder. Video is highly engaging, and studies have shown it can boost retention and learning compared to other forms of instruction.

Not so long ago, we shared how you can successfully design, implement, and analyze a video-based training program for your employees. In today’s post, we’re taking a deeper dive, and focusing in on curriculum design for your training video series. In particular, we’ll cover how thoughtful presentation, pacing, and learning tools can result in highly effective training videos for your business.

user generated content

Video has made it easier than ever for your customers to showcase your products and, ideally, sing your praises! These types of third-party videos are considered “user generated content.” Often thought by viewers to be more authentic than company-produced marketing videos, they can make your brand seem more trustworthy and help win new business.

As the New York Times recently pointed out, nearly anyone can easily create great-looking video with their phone. This is excellent news for brands looking to encourage their customers to create brand-focused content.

So the real question is: How do you inspire people to create videos about your offerings? Read on to find out.

tax preparation video marketing

Nobody likes tax season, but, it’s that time of year again! So we wondered, how are some of the biggest tax preparation companies approaching video marketing for a subject most people would rather not think about? And, what can the rest of us learn from them?

Choice overload is a cognitive process in which a person has a difficult time making a decision when faced with many options. If it sounds familiar, it’s because it’s a universal problem. There are few industries left that are not hyper-competitive and crowded with options. Couple this with the fact that we are all bombarded practically non-stop with advertisements in-person, on television, radio, podcasts, and online and it’s easy to wonder how any of us is able to make a purchasing decision at all!

Fortunately, the brain has some favorite ways of helping us to overcome the issue of choice overload and when properly understood, smart video marketers can leverage these common cognitive shortcuts to better-serve their audience. Today, we’ll review the six principles of persuasion, taken from Dr. Robert B. Cialdini’s book “Influence: The Psychology of Persuasion”. We’ll take a look at the psychology behind each principle and share examples of how each can be effectively incorporated into your marketing videos.

There are numerous ways to approach video marketing. There’s the explainer video approach, the interview approach, the webinar approach, and there’s the storytelling approach which we’re huge fans of here at SproutVideo. While there are many more, one trend that we have never explored is the idea of disturbing your audience with what we call the “yuck factor”. 

Not sure what we mean? Refer to the viral sensation Dr. Pimple Popper (aka Dr. Sandra Lee) who has millions of social media followers and just debuted her new TV show on the TLC network earlier this year. In the following video, she shares how her embrace of video marketing to both entertain and educate people online has skyrocketed the visibility and business of her practice over the past four years.

In short, sometimes grossing out your audience is the key to success! Let’s take a look at how creatives from different industries have leveraged this approach to video marketing, why it has worked for each of them, and how you might be able to apply these lessons to your own business.

Please note that some of the video examples we share below may be intense so please watch at your own discretion.

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