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Posts By: Laci Texter

Perfect Studio Video Lighting Tutorial

Ever wonder how the pros manage to get that perfect, glow-y lighting when filming in a studio? You’re about to find out.

In this episode of our How To Video series, we cover best practices for studio lighting. Our video tutorial walks you through the equipment to use, and exactly how to position your different lights to get the best results. Keep reading for our illuminating tips on three-point studio lighting.

interview lighting video tutorial

In this episode of our How To Video series, learn how to recreate soft, natural, and flattering lighting for a classic interview setup, and banish dark shadows for good! We’ll cover the tools you need, as well as how to determine when the lighting is just right.

Keeping reading and watch the video below to gain new expertise in this fundamental lighting scenario. 

use of color in video

Choosing the right color schemes for your company and the content you produce is more important than many people think. The impact of color selections on the mood of consumers and the associations that are subconsciously made by certain color combinations can greatly affect the image your brand is projecting.

Here’s how to use color effectively in your videos to tell your company’s story, while still staying relevant and on-trend.

more video content

January always starts off with the best intentions, whether it’s a goal to exercise more, eat healthier, or commit to learning a new skill. As we all know, it’s easy to fall off the wagon as the year unfolds.

Today, we’re here to help you make – and keep – an important resolution for your business. Make 2019 the year you make more video content than ever before. Keep reading to learn our top eight tips for making 2019 the year of video content for your business.

Filming Single Take Oners

Image Credit: Film camera by ponsulak on Shutterstock 

From epic fifteen minute long fight scenes, to fun holiday commercials, single take shots are suddenly everywhere. What used to be a cinematic feat is rapidly becoming commonplace in TV shows, music videos, and online videos.

Still, not all “oners” are made the same way, or for the same reasons. If you’re considering attempting a single take, whether it’s to show off your office’s holiday spirit, or to announce a fancy product release, read this post first. We’ll cover all the different types of single take shots, and how to overcome common challenges they can pose. 

private videos for business

Videos aren’t just for marketing. They can also be leveraged for internal communications, training, collaboration, and in client deliverables.

In those types of scenarios, it’s critically important to be able to restrict your audience to a select group. In this post, we’ll walk through seven examples of when curtailing sharing is necessary, and best practices for securing your videos with the exact settings to use.

measure traction with video analytics

Traction is the early support from your target customer base that allows you to quite literally “get the ball rolling.” Like a runner sprinting off the line, you need good grip to get started. If the support is continuous, and grows in numbers, the runner moves faster and more efficiently as they accelerate. The runner, of course, is your business, and their momentum is ideally an upwards peak in customers!

While traction is primarily used in the context of early stage startups, it also applies to companies in any stage of development. For instance, when launching new product lines, rebranding, or continuing to expand at a healthy rate.

In this post, we’ll share video metrics that are helpful in measuring and improving traction for each stage of growth. These tips apply whether your company is barely more than a daydream, or already a well-established brand.

Building Brand Recognition with Video by Jacob Lund on Shutterstock

Photo Credit: Female Videographer by Jacob Lund on Shutterstock

Brand recognition is an important goal for any company, especially when you’re first starting out. Consumers are swamped with hundreds of options for services and products, so making your mark on the industry is vital. But how can video be used to reinforce your branding? Here’s our guide to growing brand recognition with video and leveraging it for your business.

firefighting online with video

It’s one of those days. Everything is going wrong – products are failing, websites are crashing, and customers are grumbling. Worse, they’re posting about it online for the world to see!

Before things get out of hand, you need to start engaging with your customers in a helpful and meaningful way. That’s where video comes in.

Video can be a powerful tool to respond to your audience in a time of crisis. However, there are several keys to getting it right. From employing empathy, to adding value, and showing rather than telling, here’s our guide to fighting fires with online video.

how to integrate video at a conference

Photo Credit: g-stockstudio on Shutterstock

Video is everywhere, and your next business conference should be no exception. After all, it’s one of the best ways to showcase the work of your company and employees, and can help engage attendees. However, video can be a distraction, or even feel intrusive if it’s not incorporated with intention.

So, how can you strike the right balance? Keep reading to find out how you can leverage video content at your next business conference.

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