Posts by "Courtney Purchon"

185 posts found

Should You Hire a Production Studio, or Make the Video Yourself?

5 MIN TO READ Thousands of dollars are potentially at stake, so you want to be sure to get this right: should you hire a video production studio, or do it yourself? It’s not just the expense entailed in hiring the studio or purchasing your own equipment, it could also be lost revenue and time if the end result isn’t that great, and the…

Why You Should Build Your Video Website with SproutVideo

5 MIN TO READ You spent hours perfecting your videos, and are ready to unveil them to the world, but, now what? Spending even more time customizing a WordPress or Squarespace theme is certainly an option. So is building your whole website from scratch, but in that case, you better know how to code. A third option, for those of us short on time…

The Secret to Hooking Viewers Like Stranger Things

6 MIN TO READ Note: We tried to avoid any specific spoilers in this post. Nevertheless, reader beware if you haven’t finished watching Stranger Things yet. If you’re like millions of Americans, you just binge watched eight episodes of Stranger Things, the runaway success on Netflix last weekend. You might have even rewatched it while shamelessly ordering more pizza, but we’re not here to…

How to Get the Most Out of Your SproutVideo Account

4 MIN TO READ How do you know if you’re really getting your moneys’ worth from your online videos? It seems like it should be a simple equation: make a cool video, get people to watch it, and watch the traffic and sales flood in from all the shares and likes. In reality, you have to be using every single trick in your arsenal…

The Case Against Native Video

4 MIN TO READ Image credit: blossomstar (freepik.com) Just because it’s a trend, doesn’t mean it’s universally good. This holds particularly true for native video on social media. Native video has exploded in the past couple years, as Facebook and other social giants beefed up support for video content, and began promoting it heavily over other content types. But, is native video actually good…

Meet Our New Player: Secure, Social, Sharp, and Smooth

5 MIN TO READ This might just be our most exciting platform release yet. We are officially rolling out our new video player, with support for Ultra-HD video formats, variable playback speed, social sharing and downloading through the player, true adaptive bitrate streaming, thumbnail images displayed when seeking, and more. This is a major change across our entire platform, and marks a huge step…

How to Leverage Video Across Your Entire Organization

8 MIN TO READ Video can be used in a multitude of ways across many business functions because it’s proven to be one of the most effective mediums for communication. Here is the ultimate guide to implementing video throughout your organization to improve collaboration and efficiency, and the KPIs to track for your results as well.

Ten Tips to Film Fireworks on a Phone

4 MIN TO READ In our humble opinion, July Fourth is one of the best holidays in America. Everywhere you go you’ll find parties, sparklers, fireworks, and the sweet smells of barbeque. What’s not to love? Well, for one, you might not love the way those awesome fireworks look on your phone when filming with everything set to auto. Avoid disappointing results this Fourth…