Posts by "Courtney Purchon"

185 posts found

How to Leverage Video for Growth Marketing

3 MIN TO READ Growth marketing refers specifically to the entirety of the customer lifecycle. It has to do with accelerating the rate at which new prospects convert to active users of your product. It can also include new acquisition through customer referrals. Here’s how to leverage video at every stage of the growth marketing process to improve engagement and drive referrals.

API Updates to Support New Features and More

2 MIN TO READ We’ve really been cranking out the new features in the last 12 months. Recent additions include major upgrades to the functionality of our new HTML5 video player, new per-video privacy and sharing settings, and support for Ultra-HD video formats. Today, we are excited to announce some key API updates to support all these new fabulous features. Keep reading for more…

Powerful Ways to Use Viewer Tracking to the Fullest

5 MIN TO READ Ever wonder exactly who is watching your videos? If you use the viewer tracking features SproutVideo offers, you can actually find out.Here’s the nitty gritty on exactly how to set it up, and how to leverage viewer tracking in different ways to help your business grow.

Amazingly Useful Footage You Can Only Capture With a Drone

5 MIN TO READ There are some shots you just can’t get with a camera on a tripod. In the past, you’d just have to accept that and move on with your life. Today, that’s where drones come in. Increasingly affordable, and very technologically advanced, a drone might be the best purchase you make all year. This post is all about the types of shots…

Frame Your Shots Properly for More Impactful Videos

4 MIN TO READ Ever watch a movie that just gets your heart pounding, whether from suspense, action, or a scare? Getting a strong emotional reaction out of viewers drives engagement, sharing, and brand recall, making it an important factor in the success of your videos. The way you frame your shots has a lot to do with their impact on viewers. Here’s how to get…

How Customer Feedback is Used at SproutVideo

5 MIN TO READ We wouldn’t be anywhere without our customers. This isn’t just about keeping the lights on. It’s really about building a better video hosting platform for business by listening carefully to what our customers are telling us. Gathering, analyzing, and implementing customer feedback is one of the most important activities a business can embark on. All too often, it’s left too…

17 Video SEO Best Practices

10 MIN TO READ Video SEO is key to ensuring you are getting the most out of your videos. Here’s our guide to what you need to know to rise through the rankings and leverage your rich content to drive traffic to your site.

How to Create a Recipe for Success With Online Video

5 MIN TO READ Creativity is annoyingly fickle. Whether it’s lacking inspiration, or a bad case of writer’s block, sometimes it takes more energy to start a video project than it does to film or edit it. Overcome this all-too-common obstacle to cranking out video with a simple solution: a reliable recipe you can use again and again for different videos. Here’s how to…