Posts by "Courtney Purchon"

187 posts found

Ace Your Video Interview

3 MIN TO READ Using video conferences to prescreen job candidates is not new, and has been happening since Skype and other platforms made it easy to connect with people through a webcam. A more recent trend is the use of pre-recorded videos in the application process, where, rather than writing out their responses to interview questions or a phone screen, a candidate has…

Product Update: Customizable Video Websites

3 MIN TO READ Update: We added themes and a video site editor to significantly improve the look and feel of these sites. Read about it in this blog post! Update #2: We launched our video websites out of beta! You no longer have to make a request to have these features added to your account. You can just open a free trial account…

How to Protect and Market Paid Video Content

5 MIN TO READ Monetizing your video content is a very popular business idea that works well in a variety of industries – not just entertainment. For instance, you can include paid video content as part of an online course, for consulting, or for personal training. Here are the important steps to take for video security and marketing to make sure you’re building a…

How to Get More People to Watch Your Video

4 MIN TO READ Great – you finally finished that video you have been working on for what seems like forever. It’s ready to share with the world! Now, the big question is, “how do I get people to watch my awesome video?” Sometimes, high production value and a great script aren’t enough. You need to employ specific strategies and tactics to get people…

How to Leverage Video in Your Email Marketing Strategy

3 MIN TO READ Video has plenty of room to grow in email marketing. After all, if you could boost your open rate, click-through rate, and reduce your unsubscribe rate, just by adding one thing to an email campaign, wouldn’t you? Here’s how video can help you grow your email list, improve campaign performance, and, ultimately, drive traffic to your website.

How to Use Video to Improve Your Paid Search Campaigns

2 MIN TO READ There was a lot of buzz about video and SEO in 2013, but what about video and SEM? If paid search is one of your main sources of traffic and new customers, adding video to your landing pages can help dramatically improve the performance of your campaigns. Quality Score Using video, you can help boost critical stats on your landing…

Why You Should (Almost) Never Self-Host Video

2 MIN TO READ This is a tricky subject for us to discuss, because we clearly have a vested interest as a video hosting service provider. That being said, if you are looking into self-hosting your videos, there are some key issues to consider before taking the plunge. Efficiency The first and foremost point is efficiency. Even if you have a lot of videos,…

How to Use SproutVideo with Squarespace

2 MIN TO READ Squarespace simplifies the process of creating a sophisticated website, and their features list is so impressive it’s actually an index. Here’s how to embed your videos hosted with SproutVideo on Squarespace. After uploading your videos to SproutVideo, and customizing your privacy settings, player, and embed code, log into your Squarespace site and go to the page where you would like…