2 MIN TO READ There is a big difference between a strategy and a tactic. Strategy is your overarching methodology for achieving a goal and guides your decisions about how to go after it. Those decisions are your tactics – the tools and activities you employ to make progress against your ultimate objective, and can be quite varied depending on what you are undertaking….
5 MIN TO READ You finally decided to take the plunge into video hosting for your business, and want to implement videos for products, introducing your company, or customer testimonials. But, how do you actually get those videos online? In this post, we break down the key factors you need to consider when signing up with a video hosting provider, and how to make…
6 MIN TO READ In this post, we explore actionable tips and tricks for easy ways to save time and money on video production. Believe it or not, there are ways you can work more efficiently and produce more content for less. As they say, time is money, so read on for eight of the best tips for producing videos efficiently.
3 MIN TO READ When you plan your editorial or marketing calendar, there are a lot of factors that need to be taken into account. For instance, the logical sequence of topics, availability of content and tools, current events, your personal sources for inspiration, and business methodology. When it comes to video marketing, an increasingly important factor is the time of day your message…
5 MIN TO READ Consistently creating excellent content takes a lot of effort and planning – probably more than you might think. When it comes to video, that is doubly true. Great videos can take a lot of work and time to put together. However, if you are diligent about capturing content and ideas, are not afraid of upcycling your existing material, get the…
2 MIN TO READ Vine has become more and more popular as a video sharing platform since its launch in June 2012. A common refrain, however, has been “what can you really communicate in just 6 seconds?”, with some even predicting the demise of Vine after Instagram launched its marginally longer 15 second video option. Since that clearly never transpired, we scoured Vine for…
3 MIN TO READ This update is one of our top-requested features, and has been in the works for a long time. We are extremely excited about this, because it makes managing your videos hosted on SproutVideo a lot easier! You can now edit the privacy settings for multiple videos at a time, all from the Videos tab. You no longer have to open…
4 MIN TO READ There is only one question that truly counts for online video. It will shape everything, from production to editing to the final product. Read on to find out what it is, and how to answer it properly.
