Posts by "Courtney Purchon"

187 posts found

Update: Enhanced Tools for Video Privacy Settings

3 MIN TO READ This update is one of our top-requested features, and has been in the works for a long time. We are extremely excited about this, because it makes managing your videos hosted on SproutVideo a lot easier! You can now edit the privacy settings for multiple videos at a time, all from the Videos tab. You no longer have to open…

Video Marketing Lessons from the Fitness Industry

4 MIN TO READ The fitness industry is massive and growing. The US represents the largest health and fitness market in the world, valued at an estimated $30 billion, with more than 38,000 locations and over 60 million members. Demand is growing as the US Bureau of Labor Statistics estimates that employment opportunities in this industry will grow faster than average over the next 10…

Video Production 101: Optimizing for the Web

3 MIN TO READ Online video is all the rage for marketing, retail, education and training, real estate, consulting; pretty much anyone with access to the internet. The hottest apps are based on creating and sharing videos, and each month seems to be a record-breaker in terms of how much video is being produced, shared, and watched online. Consequently, online video is frequently talked…

How to Make Your Site a Destination for Online Video

4 MIN TO READ If you are doubling down on video, then you need to make your website a go-to place for online video content. Understanding where viewers are watching your videos, the video content they are consuming, and how they are discovering videos are the three keys to creating a website that becomes a destination for online video. We will breakdown each of…

Is Youtube Bad for (Small) Business?

3 MIN TO READ YouTube is the default for many small businesses as the place to share their videos online. But, many are left frustrated by the effort required to attract attention away from funny cat videos and pranks. In this post, we explore reasons that make YouTube a poor choice for many small businesses, as well as ways to successfully incorporate a YouTube…

What to do if Someone Steals your Videos Online

5 MIN TO READ One of the worst things that can happen to you is someone misappropriating your content online. Luckily, you can do a lot to prevent that from happening in the first place. Even in the worst case scenario, you still may have some recourse. Here are the key steps you need to take to ensure that your content will remain yours, and…

Sell Your House with Online Video

5 MIN TO READ Real estate marketing has got to modernize, and fast. There is a substantial gap in the marketplace between how buyers are now finding homes, and sellers are listing them for sale. The majority of real estate research has shifted online over the past 2-3 years, with more than 90% of homebuyers using online search at multiple stages of their hunt…