Posts by "Courtney Purchon"

189 posts found

Add New Revenue Streams to Your Business With Video

7 MIN TO READ Since COVID-19 pulled the rug out from under our collective feet, many businesses are recalibrating and scrambling to come up with new go-to-market strategies. For many, video is the answer to creating much-needed streams of revenue. Of course, this doesn’t apply only in crisis situations. Having multiple sources of income helps bring stability and growth to businesses no matter what’s…

Business Continuity Plans: Why Video is Essential

5 MIN TO READ In these uncertain times, we’re hearing a lot about prepping for, and coping with, potential disasters. The best way to prevent a calamity of any kind from crippling your business is to be well-prepared ahead of time. A robust business continuity plan is vital to ensuring employees know where to turn and what to do if the unthinkable hits home….

Use Vintage Lenses to Get in the Holiday Spirit

4 MIN TO READ When it comes to video equipment, people usually want the latest and greatest version they can get their hands on. So, it might be surprising to hear that vintage lenses remain in demand and highly popular for specific types of shoots. In fact, we used rehoused vintage Cooke Speed Panchros in our recent holiday video shoot. Why bother tracking down…

How to Plan a Realistic Video Budget for the New Year

5 MIN TO READ The New Year always comes with a desire to improve upon the past, and video production is no exception. Whether you’re looking to do more of the same, or take things in a new direction, a solid budget will help you get there. We’re getting down to brass tacks in this blog post, and giving you a blueprint for budgeting…

The Six Secrets to Stop Motion Animation

6 MIN TO READ Stop motion is the darling video format of the social media age. It’s fun, light-hearted, engaging, and appropriate for many types of videos. So, how can you go about making your own stop motion animation? Since stop motion animation requires a certain level of precision and attention to detail, there are many pitfalls to be aware of. From the lighting…

Amazing Anamorphic: Add Cinematic Flair to Your Footage

7 MIN TO READ Anamorphic lenses are behind some of the most iconic shots in cinema. Their unique characteristics deliver footage with a specific look that movie-lovers and filmmakers fall for over and again. In this episode of our How To Video series, we’re taking a deep dive into anamorphic lenses, starting with their origins, and how the footage they produce differs from standard…

Seven New Rules for Driving Sales With Video

11 MIN TO READ One of the core concepts of online marketing is the idea that the sales process neatly resembles a funnel. Although there are many variations, a typical marketing funnel starts with awareness, then consideration, and finally ends with a purchase decision. Since prospects drop off at each progressive stage, the whole system does in fact look like a funnel. At least…