Posts by "Courtney Purchon"

189 posts found

228 Days Later: Behind the Scenes

6 MIN TO READ This year, we had no shortage of inspiration for a scary Halloween video. Between the natural disasters, global pandemic, murder hornets, and our overall stress levels, there was a lot to work with. However, we also had to operate with a very small crew, with everyone’s safety as the very first priority. Some of our ideas were just unworkable with…

Eight Best Practices for Planning Internal Videos

5 MIN TO READ Maybe you’ve been at it for a while, or maybe a newly remote workforce inspired the C-suite to take on more rigorous internal communications. Either way, creating a workable editorial calendar for executive communications is an important undertaking that will support your company’s culture and growth over time. Whether you’re adding video to the mix, or building internal communications from…

Staying Safe on Set in a Pandemic

6 MIN TO READ Is it possible to run a shoot safely in a pandemic? It’s been several months since the world came to a screeching halt, and many of us are eager to get behind or in front of a camera again.  However, the stakes are clearly high. For cast and crew, and anyone close to them, a serious illness could be a…

Ten Lessons From Ten Years in Business

8 MIN TO READ SproutVideo is celebrating ten years in business! That’s ten years of growth as a bootstrapped company, and unrelenting focus on all things video. Here are our top takeaways from what we’ve learned over the past decade, and what we’re excited about for the future. 1. Video Will Keep Getting Easier, and Harder, to Produce On its face, that’s clearly a…

Ten Common Video SEO Pitfalls to Avoid

5 MIN TO READ While implementing video on your site for SEO is relatively straightforward, there are some common issues you’ll want to avoid. From technical problems, to common sense copy changes, these tips will help you improve your video SEO. 1. Skipping the Technical Side of SEO Video sitemaps, metadata, and structured data are essential for search engines to locate and index your…

Why How-To Video Content is SEO Gold

8 MIN TO READ Sometimes, it seems like there’s more SEO advice on the internet than cute cat videos. Some of the advice is very high quality, while some is conflicting, and still more is just wrong. Today, we’re cutting through the noise to look at a proven, evergreen method for driving organic traffic to your site that you can easily replicate for your…

An Inside Look at Our New Beta Live Streaming Features

5 MIN TO READ We just released live streaming in beta on our platform, and today, we’re sharing an expert-led tour of these exciting new product features. Live streaming is a powerful way to reach an audience, right now. With the SproutVideo platform, you can leverage our video marketing and privacy tools to gain precise control over how your live stream is accessed and…

Six Simple Steps to Live Streaming for Business

8 MIN TO READ Live video is widely available for consumers as part of most major social media platforms, including Instagram Live, YouTube Live, Facebook Live, Twitch, and others. However, these public options have significant drawbacks for businesses, especially if the content you want to broadcast is intended just for employees or a select audience. The good news is that SproutVideo just added support…