When it comes to picking a video camera, it’s not just about image quality. The camera also has to offer the type of battery life, audio inputs, video outputs, ergonomics, and image control options to suit your project. In this episode of our How To Video: Camera series, we’ll walk you through what you can expect from different tiers of…
5 MIN TO READThe image quality can vary significantly between two 4K cameras, as pictured above, but why? Part of the answer is the camera sensor, which we looked at in detail in the last episode of our How To Video: Camera series. However, a lot of the difference also comes down to what happens to the image data after it hits the…
4 MIN TO READYour iPhone shoots 4K, and so does a $50,000 cinema camera. So, what’s the difference? Is all 4K created equal? The plain and simple answer is a definite NO. As Nick LaClair explains in this episode of our How To Video: Camera series, a lot of the difference in footage quality comes down to the role sensors play in processing…
5 MIN TO READThis Earth Day, we’re worried about our planet. It seems as though every year brings news of yet another environmental catastrophe, whether it’s an oil spill, rapidly declining populations of pollinators and frogs, or increasingly extreme weather events brought on by climate change. Yet, there are signs of hope. More people are conscious of their impact on the environment, and…
4 MIN TO READImage of Video Cameras from Microgen/Shutterstock There are so many options for cameras on the market. Choosing the right one to purchase, or just to use for a video project, can be challenging. In fact, there really isn’t a single right answer to the question, “Which camera should I use?” Instead, we’d like to defer to the experts on this…
8 MIN TO READAudio always needs fine-tuning to sound professional. Still, this highly technical process can be intimidating for lots of video editors, even those with plenty of experience under their belt. In truth, post-production processing of audio is an entire career track because it’s so specialized and involved. Yet there is quite a lot you can do to improve your audio if…
7 MIN TO READEver wonder why food looks so much better on your plate than it does on camera? As it turns out, there are a few simple tricks to filming food so that it looks as good as it tastes. We’re not talking about crazy food industry sleight of hand, like using shaving cream instead of whipped cream. We’re talking about easy ways…
3 MIN TO READSometimes, it’s what goes unsaid that adds the most to a story. It might not be your first instinct, but you can engage viewers and get a message across without any dialogue at all. Given that many videos play without sound, especially if they are autoplaying, or shared on social media, knowing how to craft a silent story is an…
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