Posts By: Ikey Ajavon

Video Timeline with Music Track

In business videos, the musical score tends to be an afterthought. The right music can give your audience just the right feeling and — more importantly — the wrong music may sink your message.

In this episode of our “How To Video” series, Ikey Ajavon, marketing content strategist for SproutVideo, will walk you through the importance of choosing the right music. We’ll explain the importance of licensing, and show you how and where to find music for your project.

Red Video Camera System

Video marketing became a major player in the 2010s and has no plans to slow down in 2020 and beyond. A lot of what is relevant for video marketing in 2019 will still be absolutely important this year.

In this blog, we’re going over six video trends and ideas that will help you hit the ground running in 2020.

Creating a holiday video can be a struggle. Creating a holiday video within a short timeframe can be a nightmare, but it’s not impossible. Having creative limitations sometimes actually enhances the process. 

In this blog, we’ll take a look at our own holiday video, walking you through our process from start to finish as we sought to create a cost-effective, entertaining holiday video that we could plan in a week and film in a day.

Year after year, one British retailer sets the standard for emotional storytelling in their Christmas ads. That’s right, we’re talking about John Lewis, the reigning champion of heartwarming, tear-jerking holiday campaigns.

But don’t take our word for whether or not they’re truly the leaders in the holiday ad race – just check the millions of views they’ve racked up every year for over a decade. That type of repeated, viral success is very hard to execute.

In this post, we’ll be breaking down the six aspects of the John Lewis Christmas videos that drive their virality, with takeaways for replicating these strategies in your own videos.

Gift Ideas for Filmmakers

Regardless of the holiday you celebrate, this is the season of giving. Chances are, you know someone who works in video and has been very, very good this year. If you’re stumped on what to get them, we’re here to help with twenty gift ideas for filmmakers.

Below, you’ll find some of the best gift ideas for under $500. Of course, we won’t judge if you get inspired for a little personal shopping while you’re at it.

last minute thanksgiving videos
Procrastination is something that just about everyone can relate to. Maybe it was putting off school projects or waiting until the last minute to go Christmas shopping, but we’ve all been there.

We won’t tell your boss, but we know this applies to work as well. For whatever reason, if you were planning on making a Thanksgiving video, but haven’t started yet, we’ve got you covered.

Below are five quick Thanksgiving video ideas you can create at the last minute.

off-the-cuff video shoot

When should you grab your phone to film a quick video, and when should you invest much more heavily in production? As phones become more and more capable of recording high quality video, it can be hard to know which direction to take. 

In this blog, we will be discussing the differences between polished videos and off-the-cuff videos. We’ll look at how we define both styles of video, the pros and cons of each, and explain why you might choose one over the other.

Social Listening and Video Marketing Strategy

Coming up with ideas for video marketing campaigns can be difficult. It can take a lot of trial and error to find out what resonates best with your audience.

What if we told you there was a way to get your customers to tell you exactly what type of videos they wanted to see? Luckily, this isn’t as difficult as it sounds. Through social listening, you can get great insights into how to improve your video marketing strategy.

In this blog, we’ll cover the differences between social media monitoring and social listening, and how you can use the latter to strengthen your video marketing strategy.

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